Best of the '33 things I know about Art Direction'

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What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation here the best of that series. I hope that you find this helpful.
Enjoy.
Ps. And please share if you have learnt something from this presentation.

Published in: Marketing

Best of the '33 things I know about Art Direction'

  1. 1. David Bell Executive Creative Director - MercerBell
  2. 2. 3. Be a creative sponge Never stop feeding your mind
  3. 3. www.directnewideas.com
  4. 4. www.  creativity-online.com
  5. 5. 4. Look beyond your screens for inspiration
  6. 6. Look up for inspiration This old sign is still live today on Sydney’s busiest shopping mall.
  7. 7. And look down for inspiration
  8. 8. Look inside for inspiration
  9. 9. 5. Inspiration is all around you Write it down, sketch it, snap or scan it
  10. 10. 6.Always have the product on your desk
  11. 11. 7.Ever wondered why artists have so many different brushes?
  12. 12. Free your thinking. If you get stuck, then work with a different pen
  13. 13. This is awesome This is tricky This is shit I’m shit This might be
  14. 14. 8 . S i m p l e i s a l w a y s b e s t .
  15. 15. 8 . S i m p l e i s a l w a y s b e s t .
  16. 16. And don’t fear white space
  17. 17. If the idea has an unreal twist, use illustration to help bring it to life
  18. 18. 12. Reflect your ideas
  19. 19. 13. Is there an idea in the logo?
  20. 20. Or on the bottle?
  21. 21. 14. Visualise the benefit
  22. 22. 15. A quick and easy way to grab attention Flip the image
  23. 23. 16. Maintain eye contact
  24. 24. Sharbat Gula was the subject of Steve McCurry's "Afghan Girl."
  25. 25. Alberto Korda Havana 5 March 1960
  26. 26. 18. Select your shots carefully
  27. 27. And crop with care
  28. 28. 19.Avoid visual cliches
  29. 29. The exception
  30. 30. Versatility
  31. 31. The exception
  32. 32. Family
  33. 33. The exception
  34. 34. 20 more visual cliches to avoid
  35. 35. 20. Opposites always attract attention
  36. 36. Helvetica
  37. 37. 21.Grids are good The Golden Section and the theory of composition
  38. 38. 1505
  39. 39. 2014
  40. 40. 22.Designing by the rule of thirds
  41. 41. 23.“If it looks right, it is right”Mr. Robert Waters My High School Art Teacher
  42. 42. Try another view  
  43. 43. goodtypography.tumblr.com/archive#
  44. 44. 25.Use visual type
  45. 45. 26.Don’t annoy your Copywriter (or the reader)
  46. 46. If your poor design reduces readability, then expect the worst to happen.
  47. 47. www.stcsig.org/mgt/docs/readability-kiss.pdf
  48. 48. 27. When to let the headline do the talking
  49. 49. 28. Colour The Art Director’s secret weapon
  50. 50. desire
  51. 51. motion
  52. 52. emotion
  53. 53. 29. Simple ideas in living colour
  54. 54. 30.Take the time to learn origami
  55. 55. www.adsoftheworld.com/media/dm/cocacola_fm_magazine_amplifier
  56. 56. 32.What to show Don
  57. 57. 1. Be on time. Be enthusiastic, positive and be yourself. Visit Don’s site and have three questions to ask him about the job. 2. Begin with a great idea. And end with an even better one. 3. Turn good ideas, into great campaigns. 4. BE BRUTAL: Three great ideas, always beats thirty three average ones.
  58. 58. 5. Remember you’re an Art Director, so presentation is extremely important Portfolio Vs iBook Vs iPad? (Don was a copywriter, so always consider your audience carefully)
  59. 59. 6. Show a wide range of work across multiple channels, products and brands 7. Always adapt your book for your audience and rehearse your presentation. 8. Show at least one fully Art Directed campaign. 9. Talk about your creative interests outside of advertising. 10. Listen carefully to all the feedback and act on the advice that feels right for you.
  60. 60. 33. Only work with the best
  61. 61. David Bell Executive Creative Director - MercerBell
  62. 62. www.slideshare.net/Reosurfer/33-things-i-know-about-art-direction See the first ‘33 things...’ presentation on slideshare.

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