1.
David Bell
Executive Creative Director - MercerBell

2.
3. Be a
creative
sponge
Never stop
feeding your mind

3.
www.directnewideas.com

4.
www.
creativity-online.com

5.
4. Look beyond your screens
for inspiration

6.
Look up for
inspiration
This old sign is still live
today on Sydney’s busiest
shopping mall.

7.
And look
down for
inspiration

8.
Look
inside for
inspiration

9.
5. Inspiration
is all around
you
Write it down,
sketch it,
snap or scan it

10.
6.Always
have the
product on
your desk

11.
7.Ever wondered why
artists have so
many different
brushes?

12.
Free your thinking.
If you get stuck,
then work with a
different pen

13.
This is
awesome
This is tricky
This is shit
I’m shit
This might be

14.
8 . S i m p l e i s a l w a y s b e s t .

15.
8 . S i m p l e i s a l w a y s b e s t .

16.
And don’t fear white space

17.
If the idea has
an unreal twist,
use illustration
to help bring it
to life

18.
12. Reflect
your ideas

19.
13. Is
there an
idea in
the logo?

20.
Or on the
bottle?

21.
14. Visualise
the benefit

22.
15. A quick and easy
way to grab attention
Flip the image

23.
16. Maintain
eye contact

24.
Sharbat Gula was the subject of Steve McCurry's "Afghan Girl."

25.
Alberto Korda
Havana 5 March 1960

26.
18. Select your shots carefully

27.
And crop
with care

28.
19.Avoid
visual
cliches

29.
The exception

30.
Versatility

31.
The exception

32.
Family

33.
The exception

34.
20 more visual cliches to avoid

35.
20. Opposites always
attract attention

36.
Helvetica

37.
21.Grids
are good
The Golden
Section and
the theory of
composition

38.
1505

39.
2014

40.
22.Designing by
the rule of thirds

41.
23.“If it looks right,
it is right”Mr. Robert Waters
My High School Art Teacher

42.
Try another view

43.
goodtypography.tumblr.com/archive#

44.
25.Use visual type

45.
26.Don’t annoy
your Copywriter
(or the reader)

46.
If your poor design
reduces readability,
then expect the
worst to happen.

47.
www.stcsig.org/mgt/docs/readability-kiss.pdf

48.
27. When to let
the headline
do the talking

49.
28. Colour
The Art
Director’s
secret weapon

50.
desire

51.
motion

52.
emotion

53.
29. Simple ideas
in living colour

54.
30.Take
the time
to learn
origami

55.
www.adsoftheworld.com/media/dm/cocacola_fm_magazine_amplifier

56.
32.What to show Don

57.
1. Be on time. Be enthusiastic, positive and be yourself.
Visit Don’s site and have three questions to ask him about the job.
2. Begin with a great idea.
And end with an even better one.
3. Turn good ideas, into great campaigns.
4. BE BRUTAL:
Three great ideas, always beats
thirty three average ones.

58.
5. Remember you’re an Art Director,
so presentation is extremely important
Portfolio Vs iBook Vs iPad?
(Don was a copywriter,
so always consider your
audience carefully)

59.
6. Show a wide range of work across multiple channels,
products and brands
7. Always adapt your book for your audience and rehearse
your presentation.
8. Show at least one fully Art Directed campaign.
9. Talk about your creative interests
outside of advertising.
10. Listen carefully to all the feedback and
act on the advice that feels right for you.

60.
33. Only
work with
the best

61.
David Bell
Executive Creative Director - MercerBell

62.
www.slideshare.net/Reosurfer/33-things-i-know-about-art-direction
See the first
‘33 things...’
presentation on
slideshare.