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3. Never
stop
feeding
your mind.
3. Never     1. Books
             Kinokuniya
             www.kinokuniya.com

stop         2. Magazines
             Dire...
6.Don’t
polish
turds.
Move on.
7.Does it
  smell?
Smell
Sight
Touch
Sound
Taste
Touch, smell and sight
9.Work with
the best.
And let
them do their
best.
11.Take
the time
to learn
origami.
Singapore
USA
15.Grids
 are good.
The Divine
Proportion and
the theory of
composition
PHi – The Golden Section
16. Love
type, and
learn how
to care
for it.
16. Love
type, and
learn how
to care
for it.
17. Join
the design
community
20.
 Inspiration
is all around
 you.
Keep it safe.
21.“If it
looks right.
It is right.”
          Robert Waters


Find a different view.
22.
Colour is
your
secret
weapon.
vibration
motion
emotion
22. Learn
the rules.
And then how
to break the
rules.
   But don’t
    do this.
Negative headline
                             Over use of colour



         Poor photography




                       ...
24.Have
another
creative
outlet.
25.Keep
an eye on
the very
best in online
design.
26.Avoid
these visual
cliches.
The exception
The exception
The exception
27. Who
saw Annie?
ANNIE LEIBOVITZ:
A PHOTOGRAPHER’S
LIFE 1990 – 2005
28.
Always
have the
product on
your desk.
29.Don’t be afraid
  of white space.
30. Follow
the leaders.
31. What
to show
Don.
1. Be on time, be enthusiastic and positive. Be yourself.
2. Your Book:
Begin with a great idea and end with an even bette...
6. Show a good range of work. Multi channel and brands.
7. Always adapt your book for your audience and rehearse
   your p...
32.
Never
forget.

          ‘Big ideas are your last legal means
           of an unfair creative advantage.’
33.Love your job.
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
'33 things I know about Art Direction'
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Things that might just help young Art Directors and all creatives

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'33 things I know about Art Direction'

  1. 3. Never stop feeding your mind.
  2. 3. Never 1. Books Kinokuniya www.kinokuniya.com stop 2. Magazines Directory feeding www.directnewideas.com 3. Sites & Blogs your mind. Direct Daily www.directdaily.com
  3. 6.Don’t polish turds. Move on.
  4. 7.Does it smell?
  5. Smell
  6. Sight
  7. Touch
  8. Sound
  9. Taste
  10. Touch, smell and sight
  11. 9.Work with the best. And let them do their best.
  12. 11.Take the time to learn origami.
  13. Singapore
  14. USA
  15. 15.Grids are good. The Divine Proportion and the theory of composition
  16. PHi – The Golden Section
  17. 16. Love type, and learn how to care for it.
  18. 16. Love type, and learn how to care for it.
  19. 17. Join the design community
  20. 20. Inspiration is all around you. Keep it safe.
  21. 21.“If it looks right. It is right.” Robert Waters Find a different view.
  22. 22. Colour is your secret weapon.
  23. vibration
  24. motion
  25. emotion
  26. 22. Learn the rules. And then how to break the rules. But don’t do this.
  27. Negative headline Over use of colour Poor photography Crowed layout Illegible body copy Dominant branding Confused CTA
  28. 24.Have another creative outlet.
  29. 25.Keep an eye on the very best in online design.
  30. 26.Avoid these visual cliches.
  31. The exception
  32. The exception
  33. The exception
  34. 27. Who saw Annie? ANNIE LEIBOVITZ: A PHOTOGRAPHER’S LIFE 1990 – 2005
  35. 28. Always have the product on your desk.
  36. 29.Don’t be afraid of white space.
  37. 30. Follow the leaders.
  38. 31. What to show Don.
  39. 1. Be on time, be enthusiastic and positive. Be yourself. 2. Your Book: Begin with a great idea and end with an even better one. 3. You’re an Art Director, Presentation is very important. Portfolio vs iBook vs iPad2 (Don is a writer, consider your audience) 4. BE BRUTAL: Three great ideas, always beats thirty three average ones. 5. Turn great ideas, into great campaigns.
  40. 6. Show a good range of work. Multi channel and brands. 7. Always adapt your book for your audience and rehearse your presentation. (It really helps) 8. Show at least one fully art directed campaign. 9. Talk about your creative interests outside of advertising. 10. Listen carefully to all the feedback and advice. Act on the pieces that feel right or you keep getting.
  41. 32. Never forget. ‘Big ideas are your last legal means of an unfair creative advantage.’
  42. 33.Love your job.
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