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'33 things I know about Art Direction'

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'33 things I know about Art Direction'

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Things that might just help young Art Directors and all creatives

Transcript

  1. 3. Never stop feeding your mind.
  2. 3. Never 1. Books Kinokuniya www.kinokuniya.com stop 2. Magazines Directory feeding www.directnewideas.com 3. Sites & Blogs your mind. Direct Daily www.directdaily.com
  3. 6.Don’t polish turds. Move on.
  4. 7.Does it smell?
  5. Smell
  6. Sight
  7. Touch
  8. Sound
  9. Taste
  10. Touch, smell and sight
  11. 9.Work with the best. And let them do their best.
  12. 11.Take the time to learn origami.
  13. Singapore
  14. USA
  15. 15.Grids are good. The Divine Proportion and the theory of composition
  16. PHi – The Golden Section
  17. 16. Love type, and learn how to care for it.
  18. 16. Love type, and learn how to care for it.
  19. 17. Join the design community
  20. 20. Inspiration is all around you. Keep it safe.
  21. 21.“If it looks right. It is right.” Robert Waters Find a different view.
  22. 22. Colour is your secret weapon.
  23. vibration
  24. motion
  25. emotion
  26. 22. Learn the rules. And then how to break the rules. But don’t do this.
  27. Negative headline Over use of colour Poor photography Crowed layout Illegible body copy Dominant branding Confused CTA
  28. 24.Have another creative outlet.
  29. 25.Keep an eye on the very best in online design.
  30. 26.Avoid these visual cliches.
  31. The exception
  32. The exception
  33. The exception
  34. 27. Who saw Annie? ANNIE LEIBOVITZ: A PHOTOGRAPHER’S LIFE 1990 – 2005
  35. 28. Always have the product on your desk.
  36. 29.Don’t be afraid of white space.
  37. 30. Follow the leaders.
  38. 31. What to show Don.
  39. 1. Be on time, be enthusiastic and positive. Be yourself. 2. Your Book: Begin with a great idea and end with an even better one. 3. You’re an Art Director, Presentation is very important. Portfolio vs iBook vs iPad2 (Don is a writer, consider your audience) 4. BE BRUTAL: Three great ideas, always beats thirty three average ones. 5. Turn great ideas, into great campaigns.
  40. 6. Show a good range of work. Multi channel and brands. 7. Always adapt your book for your audience and rehearse your presentation. (It really helps) 8. Show at least one fully art directed campaign. 9. Talk about your creative interests outside of advertising. 10. Listen carefully to all the feedback and advice. Act on the pieces that feel right or you keep getting.
  41. 32. Never forget. ‘Big ideas are your last legal means of an unfair creative advantage.’
  42. 33.Love your job.

Description

Things that might just help young Art Directors and all creatives

Transcript

  1. 3. Never stop feeding your mind.
  2. 3. Never 1. Books Kinokuniya www.kinokuniya.com stop 2. Magazines Directory feeding www.directnewideas.com 3. Sites & Blogs your mind. Direct Daily www.directdaily.com
  3. 6.Don’t polish turds. Move on.
  4. 7.Does it smell?
  5. Smell
  6. Sight
  7. Touch
  8. Sound
  9. Taste
  10. Touch, smell and sight
  11. 9.Work with the best. And let them do their best.
  12. 11.Take the time to learn origami.
  13. Singapore
  14. USA
  15. 15.Grids are good. The Divine Proportion and the theory of composition
  16. PHi – The Golden Section
  17. 16. Love type, and learn how to care for it.
  18. 16. Love type, and learn how to care for it.
  19. 17. Join the design community
  20. 20. Inspiration is all around you. Keep it safe.
  21. 21.“If it looks right. It is right.” Robert Waters Find a different view.
  22. 22. Colour is your secret weapon.
  23. vibration
  24. motion
  25. emotion
  26. 22. Learn the rules. And then how to break the rules. But don’t do this.
  27. Negative headline Over use of colour Poor photography Crowed layout Illegible body copy Dominant branding Confused CTA
  28. 24.Have another creative outlet.
  29. 25.Keep an eye on the very best in online design.
  30. 26.Avoid these visual cliches.
  31. The exception
  32. The exception
  33. The exception
  34. 27. Who saw Annie? ANNIE LEIBOVITZ: A PHOTOGRAPHER’S LIFE 1990 – 2005
  35. 28. Always have the product on your desk.
  36. 29.Don’t be afraid of white space.
  37. 30. Follow the leaders.
  38. 31. What to show Don.
  39. 1. Be on time, be enthusiastic and positive. Be yourself. 2. Your Book: Begin with a great idea and end with an even better one. 3. You’re an Art Director, Presentation is very important. Portfolio vs iBook vs iPad2 (Don is a writer, consider your audience) 4. BE BRUTAL: Three great ideas, always beats thirty three average ones. 5. Turn great ideas, into great campaigns.
  40. 6. Show a good range of work. Multi channel and brands. 7. Always adapt your book for your audience and rehearse your presentation. (It really helps) 8. Show at least one fully art directed campaign. 9. Talk about your creative interests outside of advertising. 10. Listen carefully to all the feedback and advice. Act on the pieces that feel right or you keep getting.
  41. 32. Never forget. ‘Big ideas are your last legal means of an unfair creative advantage.’
  42. 33.Love your job.

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