What you will learn. From the best and worst creative campaigns of 2010 you will see: the what, the who and the why about what creative work from around the world that was deemed by Dylan Taylor (ECD BMF) & David Bell (ECD MercerBell) to be good, bad and ugly. Enjoy. Ps. And please share if you have learnt something from this presentation.

1. and

2. the
and the

6. the

8. and the

9. the

13. STRATEGYCreativeRESULTS

15. the
STRATEGYCreativeRESULTS

17. the
STRATEGYCreativeRESULTS
• 90,858 visitors
• 8,106 eCards
• “a big splash’

20. STRATEGYCreativeRESULTS
the demand for
vaccines
preventing
cervical cancer
increased by
556%

23. STRATEGYCreativeRESULTS
2,827 votes
to date
26,170 hits on
site per day

26. STRATEGYCreativeRESULTS

29. STRATEGYCreativeRESULTS

31. STRATEGYCreativeRESULTS

37. STRATEGYCreativeRESULTS
• 7,000 new customers
• Over 2.000 Million
Euro deposited in 40
days

40. and the
STRATEGYCreativeRESULTS

43. STRATEGYCreativeRESULTS
• $7 mil media interest
• Viewed by 83% of UK
population
• Regular Monthly
donations increased up
580%

46. and the
STRATEGYCreativeRESULTS

47. The

58. 1 Lust
2 Gluttony
3 Greed
4 Sloth
5 Wrath
6 Envy Seven deadly
7 Pride

68. the