What Wins Advertising Awards

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What you will learn.
What type of creative work wins at direct award shows. This presentation is a look back at what direct marketing campaigns won Gold at the ADMA Awards covering the years 1982 up to 2006.
I plan to update this presentation if you think its worth my while. Please let me know.
Enjoy.
Ps. And please share if you have learnt something from this presentation.

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What Wins Advertising Awards

  1. 1. WHAT WINS AWARDS
  2. 2. WHAT WINS AWARDS
  3. 3. Ideas are your last legal meansof an unfair competitive advantage.
  4. 4. ResultsIdeas +__________Awards
  5. 5. WHY ENTER AWARDS
  6. 6. Awards are for everybody.
  7. 7. HOW YOU ARE JUDGED
  8. 8. What impresses the judges.1. Results2. Ideas3. Seamless campaigns4. Innovation5. Craftsmanship
  9. 9. What impresses the judges.6. Humor, charm and wit7. The unexpected8. Emotion9. Data10. Brave Strategies
  10. 10. DISCOVERING GOLD
  11. 11. 1982
  12. 12. 1993
  13. 13. The ADMA GOLD Talley 1981-19961982 1991 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
  14. 14. Missed?
  15. 15. Missed?
  16. 16. Missed?
  17. 17. Missed?
  18. 18. Golden Warren1. Results - Increased customer acquisition by 60%2. Ideas3. Seamless campaigns4. Innovation5. Craftsmanship6. Humor, wit and charm7. The unexpected8. Emotion9. Data10. New ways
  19. 19. Missed?
  20. 20. The ADMA GOLD Talley 1982-20061982 1991 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
  21. 21. 2007?
  22. 22. Ten ways to help you find GOLD1. Select your very best work and enter in every category available to you.2. Follow the call for entry instructions to the letter.3. Present your work professionally.4. Spend the most time on writing the entry form.5. Then have your best copywriter re-write it.
  23. 23. Ten ways to help you find GOLD6. Demonstrate your campaign and idea.7. Use catchy name. Egg Man Scotty Warren8. Don t leave it till the last minute and do your homework check past award books.9. Don t break the entry rules by adding extra info, it pisses off the judges.10. Be your harshest critic check your entries and save yourself some time and money.
  24. 24. BE LUCKY.Thank you.

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