Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
DAVID BELL EXECUTIVE CREATIVE DIRECTOR - MERCERBELL
7 STEPS TO BECOMING
A GREAT ART DIRECTOR
2016 ADMA CREATIVE SCHOOL
7 STEPS TO BECOMING
A GREAT ART DIRECTOR
2016 ADMA CREATIVE SCHOOL
Jorn Utzon
Findyourowncreativeprocess
Thisisawesome
Thisistricky
Thisisshit
I’mshit
Thismightbeokay
Thisisawesome
Be a
creative
sponge
Never stop
feeding your mind
Look up for
inspiration
And look
down for
inspiration
Look
inside for
inspiration
Inspiration
is all around you.
Write down all
your ideas.
Sketch, snap
& scan them.
Moleskine
smart writing
set
The	
  
“Always have
the product on
your desk”
1. KNOW YOUR PRODUCT
PTaste PTouch PSmell PSight PSound
Crewe's Rolls-Royce Factory  By Peter Ollerhead 1950s
Ever wondered why
artists have so
many different
brushes?
Free your thinking.
If you get stuck,,
swap pens and the
ideas will soon flow.
JARED CLARK
‘Cut-Up’ William S. Burroughs by Brion Gysin
www.	
  creativity-online.com
www.adsoftheworld.com/
www.directnewideas.com
7 STEPS TO BECOMING
A GREAT ART DIRECTOR
2016 ADMA CREATIVE SCHOOL
T h e b e s t t h i n g I k n o w a b o u t v i s u a l t e c h n i q u e s
S i m p l e i s a l w a y s b e s t
S i m p l e i s a l w a y s b e s t
“A designer knows he/she has achieved perfection
not when there is nothing left to add,
but when there is nothing left to ...
Don’t fear white space
If the idea has
an unreal twist,
use illustration
to help bring it
to life
Reflect
your ideas
Is there
an idea in
the logo?
Is there
an idea on
the bottle?
Visualise
the benefit
toughness
sharpness
strength
A quick and easy
way to grab attention
Maintain
eye contact
Sharbat Gula was the subject of Steve McCurry's ‘Afghan Girl”’
Select your shots carefully
Alberto Korda’s ‘Che’ 5 March 1960
Alberto Korda
Havana 5 March 1960
And crop
with care
Alberto Korda - Havana
Avoid
visual
cliches
The exception
The exception
The exception
20 more visual cliches to avoid
Opposites always
attract attention
Helvetica
Look beyond your screens
for inspiration
7 STEPS TO BECOMING
A GREAT ART DIRECTOR
2016 ADMA CREATIVE SCHOOL
Grids
are good
Grids
are good
The Golden
Ratio and the
theory of
composition
1505
2016
Designing by the
rule of thirds
41% 20%
14%25%
POA
Alberto Korda’s original ‘Che’ neg.
Alberto Korda’s ‘Che’ 5 March 1960
designmodo.com/rule-thirds-grid-outline/e
Know when to stop.
Mr. Robert Waters
High School Art Teacher
	
  
“If it looks right.
It is right.”
“Try another view”
	
  
Mr. Robert Waters
High School Art Teacher
	
  
http://petapixel.com/2016/01/30/10-myths-about-the-rule-of-thirds/
7 STEPS TO BECOMING
A GREAT ART DIRECTOR
2016 ADMA CREATIVE SCHOOL
Type in
your life
Type in
your life
Reed College at that time offered perhaps the best calligraphy instruction in the country.
Throughout the campus every pos...
Reed College at that time offered perhaps the best calligraphy instruction in the country.
Throughout the campus every pos...
Reed College at that time offered perhaps the best calligraphy instruction in the country.
Throughout the campus every pos...
Love.
And
understand
type
UPPER CASE
lower case
Love.
And
understand
type
Love.
And
understand
type
Be the
champion of
the beauty
of type
Ideas in visual type
Type is the main
tool of your trade
Don’t annoy
your Copywriter
(or the reader)
If your poor design
reduces readability,
then expect the
worst to happen. 
If your poor design
reduces readability,
then e...
www.stcsig.org/mgt/docs/readability-kiss.pdf
www.psfk.com/2016/03/mobile-typography-techniques-design-for-smartphones.html
When to let
the headline
do the talking
www.dafont.com
slideshare.net/Reosurfer
7 STEPS TO BECOMING
A GREAT ART DIRECTOR
2016 ADMA CREATIVE SCHOOL
The
Art Director’s
secret weapon
desire
search
delivery
emotion
Art Directing ideas
in living colour
motion
7 STEPSTO BECOMING
AGREATARTDIRECTOR
2016 ADMA CREATIVE SCHOOL
Take
the time
to learn
origami
www.adsoftheworld.com/media/dm/cocacola_fm_magazine_amplifier
How art direction
can be the idea
7 STEPS TO BECOMING
A GREAT ART DIRECTOR
2016 ADMA CREATIVE SCHOOL
GETTINGINTOTHE
CREATIVEDEPARTMENT
1. THE INTERVIEW
FIRST IMPRESSIONS
1. YOU’VE FINALLY GOT AN INTERVEIW.
LEAVE A LASTING IMPRESSION.
FIRST IMPRESSIONS
Begin your book with a great idea.
Then ...
2. WHAT FORMAT SHOULD MY BOOK BE?
THE PRESENTATION
2. SITE, eMAIL A PDF, LAPTOP OR iPAD?
TRY THE PERSONAL TOUCH OF YOUR BOOK.
THE PRESENTATION
Think carefully about how you ...
3. HOW BIG SHOULD MY BOOK BE?
EDIT
EDIT
3. BE BRUTAL & EDIT YOUR BOOK
Three great ideas, always beats
thirty three average ones.
4. WHAT TYPE OF WORK SHOULD I SHOW?
VARIETY
4. MIX IT UP
VARIETY
Show a broad range of creative work
across multiple channels, products and brands.
5. HOW FINISHED SHOULD MY IDEAS BE?
SHOW YOUR CRAFT
5. BE JOB READY
SHOW YOUR CRAFT
Rough visuals ‘scamps or pencils’ are fine, but have at
least one fully written or art dir...
6. WHAT IF I DON’T HAVE ENOUGH GOOD WORK?
BUILD ON YOUR BEST
Peggy’s	
  presenta/on	
  h1ps://www.youtube.com/watch?v=LYxl...
6. TAKE YOUR BEST IDEA AND PUSH IT THROUGH SOCIAL CHANNELS
BUILD ON YOUR BEST
Turn a good idea, into a great campaign.
BE FLEXIBLE
7. HOW CAN I STAND OUT?
7. BE ORIGINAL AND FRESH
BE FLEXIBLE
There are many different types of agency.
Adapt your book for each individual agency.
8. SHOULD I TALK ABOUT MY BLOG?
CREATIVITY
8. SHOW YOUR DEPTH
CREATIVITY
Talk about your creative pursuits outside of advertising.
9. DIFFERENT PEOPLE LIKE DIFFERENT WORK?
LISTEN
9. TAKE ADVICE
LISTEN
Listen carefully to all the feedback
and act on the advice that feels right for you.
10. I’M TOO NERVIOUS
CDs ARE VERY
BUSY PEOPLE
Don	
  in	
  ac/on.	
  	
  h1ps://www.youtube.com/watch?v=mbr3bkny0OQ	
  
10. TALK ABOUT WHAT YOU CAN BRING TO THE DEPATMENT
CDs ARE VERY
BUSY PEOPLE
Be prepared, be enthusiastic, be positive and ...
GETTING A JOB
CREATIVITY
CRAFT THE
ART DIRECTION
BOOK
What you should be reading
A PARTING THOUGHT
Beware of looking for goals:
look for a way of life.
A PARTING THOUGHT
Decide how you want to live and
then see what you c...
PART OF THE SAATCHI & SAATCHI GROUP
Visit MercerBell to discover more about customer delight.
2016 ADMA CREATIVE SCHOOL
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
7 Steps To Becoming A Great Art Director or Designer
Upcoming SlideShare
Loading in …5
×

7 Steps To Becoming A Great Art Director or Designer

2,744 views

Published on

How to become a great Art Director is a presentation about how to better use your design skills to craft your ideas.
This new creative lecture that was designed and written for the students of the 2016 Creative School. It was written for Art Directors first and foremost but also with Copywriters in mind.
Enjoy.
Ps. And please share if you have learnt something valuable from my presentation.

Published in: Design

7 Steps To Becoming A Great Art Director or Designer

  1. 1. DAVID BELL EXECUTIVE CREATIVE DIRECTOR - MERCERBELL 7 STEPS TO BECOMING A GREAT ART DIRECTOR 2016 ADMA CREATIVE SCHOOL
  2. 2. 7 STEPS TO BECOMING A GREAT ART DIRECTOR 2016 ADMA CREATIVE SCHOOL
  3. 3. Jorn Utzon
  4. 4. Findyourowncreativeprocess
  5. 5. Thisisawesome Thisistricky Thisisshit I’mshit Thismightbeokay Thisisawesome
  6. 6. Be a creative sponge Never stop feeding your mind
  7. 7. Look up for inspiration
  8. 8. And look down for inspiration
  9. 9. Look inside for inspiration
  10. 10. Inspiration is all around you. Write down all your ideas. Sketch, snap & scan them.
  11. 11. Moleskine smart writing set The  
  12. 12. “Always have the product on your desk” 1. KNOW YOUR PRODUCT
  13. 13. PTaste PTouch PSmell PSight PSound
  14. 14. Crewe's Rolls-Royce Factory  By Peter Ollerhead 1950s
  15. 15. Ever wondered why artists have so many different brushes?
  16. 16. Free your thinking. If you get stuck,, swap pens and the ideas will soon flow. JARED CLARK
  17. 17. ‘Cut-Up’ William S. Burroughs by Brion Gysin
  18. 18. www.  creativity-online.com www.adsoftheworld.com/ www.directnewideas.com
  19. 19. 7 STEPS TO BECOMING A GREAT ART DIRECTOR 2016 ADMA CREATIVE SCHOOL
  20. 20. T h e b e s t t h i n g I k n o w a b o u t v i s u a l t e c h n i q u e s
  21. 21. S i m p l e i s a l w a y s b e s t
  22. 22. S i m p l e i s a l w a y s b e s t
  23. 23. “A designer knows he/she has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” Antoine de Saint-Exupéry  
  24. 24. Don’t fear white space
  25. 25. If the idea has an unreal twist, use illustration to help bring it to life
  26. 26. Reflect your ideas
  27. 27. Is there an idea in the logo?
  28. 28. Is there an idea on the bottle?
  29. 29. Visualise the benefit
  30. 30. toughness
  31. 31. sharpness
  32. 32. strength
  33. 33. A quick and easy way to grab attention
  34. 34. Maintain eye contact
  35. 35. Sharbat Gula was the subject of Steve McCurry's ‘Afghan Girl”’
  36. 36. Select your shots carefully Alberto Korda’s ‘Che’ 5 March 1960
  37. 37. Alberto Korda Havana 5 March 1960
  38. 38. And crop with care
  39. 39. Alberto Korda - Havana
  40. 40. Avoid visual cliches
  41. 41. The exception
  42. 42. The exception
  43. 43. The exception
  44. 44. 20 more visual cliches to avoid
  45. 45. Opposites always attract attention
  46. 46. Helvetica
  47. 47. Look beyond your screens for inspiration
  48. 48. 7 STEPS TO BECOMING A GREAT ART DIRECTOR 2016 ADMA CREATIVE SCHOOL
  49. 49. Grids are good
  50. 50. Grids are good The Golden Ratio and the theory of composition
  51. 51. 1505
  52. 52. 2016
  53. 53. Designing by the rule of thirds
  54. 54. 41% 20% 14%25% POA
  55. 55. Alberto Korda’s original ‘Che’ neg.
  56. 56. Alberto Korda’s ‘Che’ 5 March 1960
  57. 57. designmodo.com/rule-thirds-grid-outline/e
  58. 58. Know when to stop. Mr. Robert Waters High School Art Teacher   “If it looks right. It is right.”
  59. 59. “Try another view”   Mr. Robert Waters High School Art Teacher  
  60. 60. http://petapixel.com/2016/01/30/10-myths-about-the-rule-of-thirds/
  61. 61. 7 STEPS TO BECOMING A GREAT ART DIRECTOR 2016 ADMA CREATIVE SCHOOL
  62. 62. Type in your life
  63. 63. Type in your life
  64. 64. Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But 10 years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.
  65. 65. Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But 10 years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.
  66. 66. Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But 10 years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.
  67. 67. Love. And understand type
  68. 68. UPPER CASE lower case Love. And understand type
  69. 69. Love. And understand type
  70. 70. Be the champion of the beauty of type
  71. 71. Ideas in visual type
  72. 72. Type is the main tool of your trade
  73. 73. Don’t annoy your Copywriter (or the reader)
  74. 74. If your poor design reduces readability, then expect the worst to happen. If your poor design reduces readability, then expect the worst to happen.
  75. 75. www.stcsig.org/mgt/docs/readability-kiss.pdf
  76. 76. www.psfk.com/2016/03/mobile-typography-techniques-design-for-smartphones.html
  77. 77. When to let the headline do the talking
  78. 78. www.dafont.com slideshare.net/Reosurfer
  79. 79. 7 STEPS TO BECOMING A GREAT ART DIRECTOR 2016 ADMA CREATIVE SCHOOL
  80. 80. The Art Director’s secret weapon
  81. 81. desire
  82. 82. search
  83. 83. delivery
  84. 84. emotion
  85. 85. Art Directing ideas in living colour
  86. 86. motion
  87. 87. 7 STEPSTO BECOMING AGREATARTDIRECTOR 2016 ADMA CREATIVE SCHOOL
  88. 88. Take the time to learn origami
  89. 89. www.adsoftheworld.com/media/dm/cocacola_fm_magazine_amplifier
  90. 90. How art direction can be the idea
  91. 91. 7 STEPS TO BECOMING A GREAT ART DIRECTOR 2016 ADMA CREATIVE SCHOOL
  92. 92. GETTINGINTOTHE CREATIVEDEPARTMENT
  93. 93. 1. THE INTERVIEW FIRST IMPRESSIONS
  94. 94. 1. YOU’VE FINALLY GOT AN INTERVEIW. LEAVE A LASTING IMPRESSION. FIRST IMPRESSIONS Begin your book with a great idea. Then end with an even better one.
  95. 95. 2. WHAT FORMAT SHOULD MY BOOK BE? THE PRESENTATION
  96. 96. 2. SITE, eMAIL A PDF, LAPTOP OR iPAD? TRY THE PERSONAL TOUCH OF YOUR BOOK. THE PRESENTATION Think carefully about how you present your book. You are selling your work, your talents and yourself.
  97. 97. 3. HOW BIG SHOULD MY BOOK BE? EDIT
  98. 98. EDIT 3. BE BRUTAL & EDIT YOUR BOOK Three great ideas, always beats thirty three average ones.
  99. 99. 4. WHAT TYPE OF WORK SHOULD I SHOW? VARIETY
  100. 100. 4. MIX IT UP VARIETY Show a broad range of creative work across multiple channels, products and brands.
  101. 101. 5. HOW FINISHED SHOULD MY IDEAS BE? SHOW YOUR CRAFT
  102. 102. 5. BE JOB READY SHOW YOUR CRAFT Rough visuals ‘scamps or pencils’ are fine, but have at least one fully written or art directed campaign.
  103. 103. 6. WHAT IF I DON’T HAVE ENOUGH GOOD WORK? BUILD ON YOUR BEST Peggy’s  presenta/on  h1ps://www.youtube.com/watch?v=LYxl-­‐DJ9CEs  
  104. 104. 6. TAKE YOUR BEST IDEA AND PUSH IT THROUGH SOCIAL CHANNELS BUILD ON YOUR BEST Turn a good idea, into a great campaign.
  105. 105. BE FLEXIBLE 7. HOW CAN I STAND OUT?
  106. 106. 7. BE ORIGINAL AND FRESH BE FLEXIBLE There are many different types of agency. Adapt your book for each individual agency.
  107. 107. 8. SHOULD I TALK ABOUT MY BLOG? CREATIVITY
  108. 108. 8. SHOW YOUR DEPTH CREATIVITY Talk about your creative pursuits outside of advertising.
  109. 109. 9. DIFFERENT PEOPLE LIKE DIFFERENT WORK? LISTEN
  110. 110. 9. TAKE ADVICE LISTEN Listen carefully to all the feedback and act on the advice that feels right for you.
  111. 111. 10. I’M TOO NERVIOUS CDs ARE VERY BUSY PEOPLE Don  in  ac/on.    h1ps://www.youtube.com/watch?v=mbr3bkny0OQ  
  112. 112. 10. TALK ABOUT WHAT YOU CAN BRING TO THE DEPATMENT CDs ARE VERY BUSY PEOPLE Be prepared, be enthusiastic, be positive and be yourself. Don’t be a pest, but do follow-up.
  113. 113. GETTING A JOB CREATIVITY CRAFT THE ART DIRECTION BOOK What you should be reading
  114. 114. A PARTING THOUGHT
  115. 115. Beware of looking for goals: look for a way of life. A PARTING THOUGHT Decide how you want to live and then see what you can do to make a living within that way of life. Hunter S Thompson  
  116. 116. PART OF THE SAATCHI & SAATCHI GROUP Visit MercerBell to discover more about customer delight. 2016 ADMA CREATIVE SCHOOL

×