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Business to Business Marketing.

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Future thinking in B2B marketing.

1. Really understanding your B2B customers
B2B P2P will lead to a better understanding of our mSME customers

2. B2B Predictions.
0:1 Thought leadership is the future
0:2 Creativity is your last legal means of an unfair competitive advantage
0:3 Smarter ideas
0:4 The DM revolution 'PROGRAMMATIC MAIL'

Published in: Marketing
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Business to Business Marketing.

  1. 1. ‘Traditional thinking is all about what is. Future thinking, will need to be about what can be’.
  2. 2. B2B
  3. 3. Future thinking, in business to business marketing.
  4. 4. B2B
  5. 5. P2P
  6. 6. Future thinking, is person to person marketing.
  7. 7. SMEWorld Bank, the United Nations and the World Trade Organization.
  8. 8. mSME
  9. 9. AUSTRLALIAN mSMEs AUSTRALIAN SME SECTOR 1.6 million Source: ABS: Australian Bureau Statistics: http://www.abs.gov.au/ausstats/abs@.nsf/mf/8165.0. 70% of SME sector
  10. 10. mSME Understanding
  11. 11. AUSTRLALIAN mSMEs Who are these mSMEs MICRO BUSINESS 0 to 4 employees SMALL BUSINESS 5 to 19 employees MEDIUM BUSINESS 20 to200 employees LARGE BUSINESS ABS: 200+ employees MICRO BUSINESS less than $1 million SMALL BUSINESS less than $2 million MEDIUM BUSINESS less than $20 million LARGE BUSINESS $250 million
  12. 12. Who are these mSMEs AUSTRLALIAN mSMEs https://business.nab.com.au/part-1-moments-that-matter-understanding-australian-smes-24841/
  13. 13. Who is looking out for these mSMEs? Senator Michaelia Cash
  14. 14. Senator Michaelia Cash
  15. 15. "Your passion is what gets you started, but it’s perseverance that gets you through. You can burn through the passion pretty quickly.”
  16. 16. How well do you really know your customers?
  17. 17. https://www.youtube.com/watch?v=vrfyp8P7twU
  18. 18. We all need to get know our customers better
  19. 19. P2P Prediction: Thought leadership is the future.
  20. 20. "Your company would be more helpful, if it stopped trying to be amazing, and just focused on being useful". mSME
  21. 21. 01: FORMICA mSME AUDIENCE: 1. Fabricators, specifiers, architects and interior designers working on washroom projects 2. Professionals working in the hospitality (pub/bar and food service industry)
  22. 22. 01: FORMICA 'Lifting the lid' www.formica.com/en-gb/campaigns/lifting-the-lid-on-washrooms
  23. 23. 01: FORMICA 'Lifting the lid'
  24. 24. 01: FORMICA 'Lifting the lid'
  25. 25. 01: FORMICA 'Lifting the lid'
  26. 26. P2P Prediction: Creativity is your last legal means of an unfair competitive advantage.
  27. 27. 02: ADEY MagnaClean mSME AUDIENCE: Heating suppliers and installers
  28. 28. https://www.youtube.com/watch?v=LXy_zjT0tKg
  29. 29. mSME AUDIENCE: Start-ups in the greater Manchester area
  30. 30. https://www.youtube.com/watch?v=x_axfhUCiZg
  31. 31. P2P Prediction: Pressure on costs will see the demand for smarter ideas.
  32. 32. mSME AUDIENCE: Auto spare parts retailers, mechanics and car dealerships
  33. 33. 03: BOGE - 2018 Mexico National Football Team
  34. 34. 03: BOGE - 'Perfect Control Challenge' https://www.youtube.com/watch?v=3y2uhoeh6tQ
  35. 35. BOGE 'Perfect Control Challenge'
  36. 36. 03: BOGE - THE RESULTS for the 'Perfect Control Challenge' https://www.youtube.com/watch?time_continue=5&v=hauY87gscyE
  37. 37. P2P Prediction: The DM revolution is about to hit. Again.
  38. 38. 04: PROGRAMMATIC MAIL https://pebblepost.com/
  39. 39. 04: PROGRAMMATIC MAIL https://pebblepost.com/
  40. 40. 04: ROYAL MAIL 'Programmatic Mail'
  41. 41. 04: ROYAL MAIL 'Programmatic Mail' mSME AUDIENCE: 1. Retail Businesses 2. Media Companies and Advertising Agencies
  42. 42. https://www.youtube.com/watch?time_continue=5&v=hauY87gscyE
  43. 43. 04: PROGRAMMATIC MAIL www.royalmail.com/business/services/marketing/programmatic-mail
  44. 44. 04: SINIAT 'Weather Defence' mSME AUDIENCE: 75 leading architects. Construction companies engineers and local councils.
  45. 45. https://www.youtube.com/watch?v=5wt1RJtSWXM
  46. 46. 04: SINIAT 'Weather Defence'
  47. 47. 0:4 SINIAT 'Weather Defence' Personalised torture test result
  48. 48. Future thinking B2B P2P will lead to a better understanding of our mSME customers 0:1 Thought leadership is the future 0:2 Creativity is your last legal means of an unfair competitive advantage 0:3 Smarter ideas 0:4 The DM revolution 'PROGRAMMATIC MAIL'
  49. 49. www.b2bawards.com/b2b-brave-awards/about www.b2bmarketing.net/en-gb business.nab.com.au/part-1-moments-that-matter-understanding- australian-smes-24841/ pebblepost.com www.marketreach.co.uk/programmaticmail www.flyingsolo.com.au/ www.slideshare.net/Reosurfer
  50. 50. THANKS Future Thinkers

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