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GETTINGINTOTHE
CREATIVEDEPARTMENT
DAVID BELL
1. THE INTERVIEW
FIRST IMPRESSIONS
1. YOU’VE FINALLY GOT AN INTERVEIW.
LEAVE A LASTING IMPRESSION.
FIRST IMPRESSIONS
Begin your book with a great idea.
Then ...
2. WHAT FORMAT SHOULD MY BOOK BE?
THE PRESENTATION
2. SITE, eMAIL A PDF, LAPTOP OR iPAD?
TRY THE PERSONAL TOUCH OF YOUR BOOK.
THE PRESENTATION
Think carefully about how you ...
3. HOW BIG SHOULD MY BOOK BE?
EDIT
EDIT
3. BE BRUTAL & EDIT YOUR BOOK
Three great ideas, always beats
thirty three average ones.
4. WHAT TYPE OF WORK SHOULD I SHOW?
VARIETY
4. MIX IT UP
VARIETY
Show a broad range of creative work
across multiple channels, products and brands.
5. HOW FINISHED SHOULD MY IDEAS BE?
SHOW YOUR CRAFT
5. BE JOB READY
SHOW YOUR CRAFT
Rough visuals ‘scamps or pencils’ are fine, but have at
least one fully written or art dir...
6. WHAT IF I DON’T HAVE ENOUGH GOOD WORK?
BUILD ON YOUR BEST
Peggy’s	
  presenta-on	
  h0ps://www.youtube.com/watch?v=LYxl...
6. TAKE YOUR BEST IDEA AND PUSH IT THROUGH SOCIAL CHANNELS
BUILD ON YOUR BEST
Turn a good idea, into a great campaign.
BE FLEXIBLE
7. HOW CAN I STAND OUT?
7. BE ORIGINAL AND FRESH
BE FLEXIBLE
There are many different types of agency.
Adapt your book for each individual agency.
8. SHOULD I TALK ABOUT MY BLOG?
CREATIVITY
8. SHOW YOUR DEPTH
CREATIVITY
Talk about your creative pursuits outside of advertising.
9. DIFFERENT PEOPLE LIKE DIFFERENT WORK?
LISTEN
9. TAKE ADVICE
LISTEN
Listen carefully to all the feedback
and act on the advice that feels right for you.
10. I’M TOO NERVIOUS
CDs ARE VERY
BUSY PEOPLE
Don	
  in	
  ac-on.	
  	
  h0ps://www.youtube.com/watch?v=mbr3bkny0OQ	
  
10. TALK ABOUT WHAT YOU CAN BRING TO THE DEPATMENT
CDs ARE VERY
BUSY PEOPLE
Be prepared, be enthusiastic, be positive and ...
GOOD LUCK
DAVID BELL – ECD MERCERBELL
WHAT YOU
SHOULD READ GETTING A JOB
CREATIVITY
CRAFT THE
ART DIRECTION
BOOK
You	
  will	
  find	
  most	
  of	
  these	
  bo...
www.slideshare.net/Reosurfer
MORE PRESENTATIONS BY DAVID BELL
PART OF THE SAATCHI & SAATCHI GROUP
Visit MercerBell to discover more about customer delight.
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How to get a job in advertising

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How to get a job in the creative department

What you will learn from this presentation is how to be better prepared for getting your first job in a creative department. Written from my personal point of view having interviewed many, many young creatives over the years. And from what I’ve learnt talking to creative hopefuls while lecturing at The Creative School. I hope that you find this advice helpful.
Good luck.
Ps. And please share if you have learnt something from this presentation.

Published in: Career
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How to get a job in advertising

  1. 1. GETTINGINTOTHE CREATIVEDEPARTMENT DAVID BELL
  2. 2. 1. THE INTERVIEW FIRST IMPRESSIONS
  3. 3. 1. YOU’VE FINALLY GOT AN INTERVEIW. LEAVE A LASTING IMPRESSION. FIRST IMPRESSIONS Begin your book with a great idea. Then end with an even better one.
  4. 4. 2. WHAT FORMAT SHOULD MY BOOK BE? THE PRESENTATION
  5. 5. 2. SITE, eMAIL A PDF, LAPTOP OR iPAD? TRY THE PERSONAL TOUCH OF YOUR BOOK. THE PRESENTATION Think carefully about how you present your book. You are selling your work, your talents and yourself.
  6. 6. 3. HOW BIG SHOULD MY BOOK BE? EDIT
  7. 7. EDIT 3. BE BRUTAL & EDIT YOUR BOOK Three great ideas, always beats thirty three average ones.
  8. 8. 4. WHAT TYPE OF WORK SHOULD I SHOW? VARIETY
  9. 9. 4. MIX IT UP VARIETY Show a broad range of creative work across multiple channels, products and brands.
  10. 10. 5. HOW FINISHED SHOULD MY IDEAS BE? SHOW YOUR CRAFT
  11. 11. 5. BE JOB READY SHOW YOUR CRAFT Rough visuals ‘scamps or pencils’ are fine, but have at least one fully written or art directed campaign.
  12. 12. 6. WHAT IF I DON’T HAVE ENOUGH GOOD WORK? BUILD ON YOUR BEST Peggy’s  presenta-on  h0ps://www.youtube.com/watch?v=LYxl-­‐DJ9CEs  
  13. 13. 6. TAKE YOUR BEST IDEA AND PUSH IT THROUGH SOCIAL CHANNELS BUILD ON YOUR BEST Turn a good idea, into a great campaign.
  14. 14. BE FLEXIBLE 7. HOW CAN I STAND OUT?
  15. 15. 7. BE ORIGINAL AND FRESH BE FLEXIBLE There are many different types of agency. Adapt your book for each individual agency.
  16. 16. 8. SHOULD I TALK ABOUT MY BLOG? CREATIVITY
  17. 17. 8. SHOW YOUR DEPTH CREATIVITY Talk about your creative pursuits outside of advertising.
  18. 18. 9. DIFFERENT PEOPLE LIKE DIFFERENT WORK? LISTEN
  19. 19. 9. TAKE ADVICE LISTEN Listen carefully to all the feedback and act on the advice that feels right for you.
  20. 20. 10. I’M TOO NERVIOUS CDs ARE VERY BUSY PEOPLE Don  in  ac-on.    h0ps://www.youtube.com/watch?v=mbr3bkny0OQ  
  21. 21. 10. TALK ABOUT WHAT YOU CAN BRING TO THE DEPATMENT CDs ARE VERY BUSY PEOPLE Be prepared, be enthusiastic, be positive and be yourself. Don’t be a pest, but do follow-up.
  22. 22. GOOD LUCK DAVID BELL – ECD MERCERBELL
  23. 23. WHAT YOU SHOULD READ GETTING A JOB CREATIVITY CRAFT THE ART DIRECTION BOOK You  will  find  most  of  these  books  here.      h0ps://www.amazon.com/s/ref=nb_sb_noss?url=search-­‐alias%3Dstripbooks&field-­‐keywords=crea-ve+adver-sing +&rh=n%3A283155%2Ck%3Acrea-ve+adver-sing+  
  24. 24. www.slideshare.net/Reosurfer MORE PRESENTATIONS BY DAVID BELL
  25. 25. PART OF THE SAATCHI & SAATCHI GROUP Visit MercerBell to discover more about customer delight.

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