The document provides 30 tips for generating engaging social media content. Some of the tips include attracting people with mystery, sharing quotes from others, asking clients for references, showing humor, explaining industry terms simply, showing work processes, sharing mistakes and lessons learned, and creating infographics. The overall message is that sharing a variety of content types, from the professional to the personal, can help engage audiences on social media.

1. 30 shades of content
PhDr. Máša Dudziaková
masa@lovebrand.cz | @mascha_dudu
www.lovebrand.cz | @lovebrandcz

2. #1
Attract people to something you
plan. But be mysterious about
that.

3. #2
Write a blogpost and refer to it.
That`s nothing new, but works
still great.

4. #3
If you don`t have anything
clever to say, quote someone
who has.

5. #4
Ask clients for reference to your
work. And don`t keep it to
yourself.

6. #5
Jokes about your business are
great, because they show you
don`t take yourself so serious.

7. #6
Do you encounter some myth
over and over again and again?
Show that it is not like people
think.

8. #7
Don`t keep everything to
yourself. Share some tip, app or
advice that helped you
personally.

9. #8
Sometimes it is just enough to
write simply how you are
feeling today.

10. #9
Create or dig for interesting
charts. People love charts.

11. #10
Show yourself. People want to
see who gives them these great
posts.

12. #11
Play school. Explain some
professional term you use at
work.

13. #12
Recycling is so in. Re-post some
of your successful posts.

14. #13
The year is full of different (and
often weird and funny) holidays
and anniversaries.

15. #14
The year is full of different
international days of something
weird and funny. Look at
www.daysoftheyear.com.

16. #15
Someone does his job well?
Show it and tell why you like it.

17. #16
Do you wonder what people
want to hear, see and read? Ask
them.

18. #17
Do you use several social media
like? Cross-promote them from
time to time.

19. #18
Do not be shy to boast about
what you've created. Show your
product.

20. #19
Even if you're not scientist do
your own research. Ask
customers what they like about
your product and where you
could do better.

21. #20
Let people see something from
the working process. Let them
peek behind the scenes.

22. #21
DIY projects are so in. Look for
something business related on
Pinterest.

23. #22
Surely you know a little work
related trick or hack. Show it, so
everyone can learn.

24. #23
Go back to the past. Show some
"historical" stuff.

25. #24
Show what you are doing
outside of work.

26. #25
If you make a mistake show that
you have learned from it. But
you need to do it ASAP.

27. #26
Cats, kids and sex. It works the
most. Try it but please don`t mix
all three together.

28. #27
Try Fill in the blanks in the
comments.

29. #28
Write a blogpost. But not for
your own blog. Yeah, that`s
guestblogging what we are
talking about.

30. #29
Recommend a handy online tool
or app. Bonus points
if it`s free.

31. #30
Infographics is almost always a
safe bet. Create yours with
Piktochart.com.

32. That`s it!
Now try it yourself.
PhDr. Máša Dudziaková
masa@lovebrand.cz | @mascha_dudu
www.lovebrand.cz | @lovebrandcz