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How to be a more courageous marketer

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Be a courageous marketer

What you will learn from this presentation is how to become a more courageous client.
I will show you how you too can become known as a courageous marketer. The presentation is designed around three stories each aimed at inspiring you to follow a path to becoming more courageous in your job.
Enjoy.
Ps. And please share if you have learnt something from this presentation.

'Cesaret' = Courage
A keynote presentation about courage and what it takes to be a courageous marketer. Given at the Eduworks, 9th Marketing Power Conference in Istanbul, Turkey.

Published in: Marketing
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How to be a more courageous marketer

  1. 1. cesaret BREAKING POINT
  2. 2. 1.Personal Courage 3.Brand Courage 2.Marketing Courage ourage is being scared to death... and saddling up anyway.
  3. 3. 1. ‘David Ogilvy’ by Harry Benson kişisel Cesaret 1.
  4. 4. At 38 David Ogilvy started his agency in New York. cesaret He had just $6,000 and had never written an ad in his life.
  5. 5. “You will be met”David Ogilvy
  6. 6. ‘David Ogilvy: Original Mad Man’ (2008 TV Movie)
  7. 7. 2. Mc bulmaN
  8. 8. No one ever got fired for buying IBM
  9. 9. by Jean Pigozzi
  10. 10. Try new things and risk failure ‘Fridge Kite’ by Banksy
  11. 11. ‘Parking’ by Banksy
  12. 12. 1. safe ‘3 Pencils’ by Lucille Clerc 2. surprising 3. cesur
  13. 13. Don’t be afraid to seek help ‘The street is in play’ by Banksy
  14. 14. Always seek the truth about your brand ‘Sweeper’ by Banksy
  15. 15. ‘Follow Your Dreams. Cancelled.’ by Banksy Never give up
  16. 16. ‘No Future’ by Banksy
  17. 17. Have a plan
  18. 18. 3. marka Cesareti
  19. 19. AUSTRALIA’S THIRD LARGEST BANK REVENUE: A$17.74 billion PROFIT: A$5.661 billion ASSETS: A$642.12 billion EMPLOYEES: 48,239 CUSTOMERS: 10 million Mike Smith - CEO ANZ Bank
  20. 20. communicate ANZ’s support for diversity, respect and inclusion in a fun and meaningful way. Brief
  21. 21. https://www.youtube.com/watch?v=L-Oxzv5QOgg!
  22. 22. 62 million media impressions 70 countries SONUCLAR
  23. 23. #GAYTM SONUCLAR
  24. 24. SONUCLAR
  25. 25. cesaret Mike Smith - CEO ANZ Bank
  26. 26. GAYTMS In 2015
  27. 27. https://www.youtube.com/watch?v=LHUZkcKg3Ow! !
  28. 28. teşekkür ederimwww.slideshare.net/Reosurfer

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