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What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation this is an update with all of the same good advice but with new examples of work. I hope that you find this helpful.
Enjoy.
Ps. And please share if you have learnt something from this presentation.

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UPDATED '33 things I know about Art Direction'

  1. Updated 2012 David Bell
  2. The proof.
  3. 3. Be a creative sponge. Never stop feeding your mind.
  4. Must reads.
  5. One of the best. wideas.com www.directne
  6. nline.com www. creativity-o
  7. 6.Don’t polish turds. Best to move on as soon as you can.
  8. 7.Does it smell? Play with the senses.
  9. Smell
  10. Sight
  11. Touch
  12. Touch
  13. Sound
  14. Sound
  15. Sound
  16. Taste
  17. Now subtract.
  18. 9.Work with the best. And let them do their job.
  19. on Find a great writer and hang e. to him or her for dear lif
  20. 11.Take the time to learn origami.
  21. Personalise your campaigns.
  22. V isit this site and have a play. ntro.php itlist.com/i www.thedexterh
  23. The Picasso fake
  24. ‘Ascending & Descending’ - M.C. Escher 1960
  25. ‘The Treason of Images’ - Rene Magritte 1928
  26. 15.Grids are good. The Golden Section and the theory of composition.
  27. 1505
  28. 1505
  29. 2000
  30. 2000
  31. Today
  32. Follow these basic rules and you’ll be on your way.
  33. Same pic, just different lines.
  34. The classic post card is the cheapest form of direct mail. But it can still deliver great ideas.
  35. Coupons can still be relevant.
  36. 20. Inspiration is all around you. Keep it safe.
  37. 21.“If it looks right. It is right.” Mr. Robert Waters My High School Art Teache r
  38. Try differe nt view. Look at n your work i a mirror.
  39. 22. Colour is an Art Director’s secret weapon.
  40. desire
  41. motion
  42. emotion
  43. The Economist masthead may have been the inspiration for the campaign look?
  44. 24.Have another creative outlet.
  45. 25. Watch the Webbys.
  46. 26. Avoid visual cliches.
  47. The exception
  48. The real deal
  49. The exception
  50. The exception
  51. A good camera has alwa ys been an important to ol for Art Directors.
  52. 28. Always have the product on your desk.
  53. And eat the product.
  54. 29. Don’t fear white space.
  55. App le are the masters of contem porary white space.
  56. 30.The best path to the latest design trends is in your hands. Magazine design.
  57. 31. What to show Don.
  58. 1. Be on time, be enthusiastic and positive. Be yourself. Read Don’s site and have a few solid questions to ask him. 2. Begin with a great idea, and end with an even better one. 3. Turn good ideas, into great campaigns. 4. BE BRUTAL: Three great ideas, always beats thirty three average ones.
  59. 5. You’re an Art Director, so presentation and style are very important. Portfolio Vs iBook Vs iPad? (Remember Don was a writer, so consider your audience carefully.)
  60. 6. Show a good range of work, across multiple channels, products and brands. 7. Always adapt your book for your audience and rehearse your presentation. 8. Show at least one fully art directed campaign. 9. Talk about your creative interests outside of advertising. 10. Listen carefully to all the feedback and act on the advice that feels right for you.
  61. 32. And never forget. ‘Big ideas are your last legal means of an unfair creative advantage.’ D. Bell
  62. 33.Lov e your job.
  63. Just like the new iPhone 5, ‘33 things I know about Art Direction’ was updated 12 Sept 2012. ow-about-art-direction /Reosurfer/33-things-i-kn e.net www.slideshar
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What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation this is an update with all of the same good advice but with new examples of work. I hope that you find this helpful. Enjoy. Ps. And please share if you have learnt something from this presentation.

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