Updated 2012
David Bell

The proof.

3. Be a creative sponge.
Never stop feeding your mind.

Must reads.

One of the best. wideas.com
www.directne

nline.com
www. creativity-o

6.Don’t polish turds. Best to
move on as soon as you can.

7.Does it smell? Play with
the senses.

Smell

Sight

Touch

Touch

Sound

Sound

Sound

Taste

Now subtract.

9.Work with the best. And
let them do their job.

on Find a great writer
and hang e. to him or her for dear lif

11.Take the time to learn
origami.

Personalise your
campaigns.

V isit this site and
have a play. ntro.php itlist.com/i www.thedexterh

The Picasso fake

‘Ascending & Descending’ - M.C.
Escher 1960

‘The Treason of Images’ -
Rene Magritte 1928

15.Grids are good. The Golden
Section and the theory of composition.

1505

1505

2000

2000

Today

Follow these basic rules and
you’ll be on your way.

Same pic, just
different lines.

The classic post card is
the cheapest form of direct mail. But it can still deliver great ideas.

Coupons can still be relevant.

20. Inspiration is all around
you. Keep it safe.

21.“If it looks right. It
is right.” Mr. Robert Waters My High School Art Teache r

Try differe nt view. Look
at n your work i a mirror.

22. Colour is an Art
Director’s secret weapon.

desire

motion

emotion

The Economist masthead may have
been the inspiration for the campaign look?

24.Have
another
creative
outlet.

25.
Watch the
Webbys.

26.
Avoid
visual
cliches.

The exception

The real deal

The exception

The exception

A good camera has alwa
ys been an important to ol for Art Directors.

28. Always have the product
on your desk.

And eat
the product.

29. Don’t fear white space.

App le are the masters
of contem porary white space.

30.The best path to the
latest design trends is in your hands. Magazine design.

31. What to show Don.

1. Be on time, be
enthusiastic and positive. Be yourself. Read Don’s site and have a few solid questions to ask him. 2. Begin with a great idea, and end with an even better one. 3. Turn good ideas, into great campaigns. 4. BE BRUTAL: Three great ideas, always beats thirty three average ones.

5. You’re an Art Director,
so presentation and style are very important. Portfolio Vs iBook Vs iPad? (Remember Don was a writer, so consider your audience carefully.)

6. Show a good range
of work, across multiple channels, products and brands. 7. Always adapt your book for your audience and rehearse your presentation. 8. Show at least one fully art directed campaign. 9. Talk about your creative interests outside of advertising. 10. Listen carefully to all the feedback and act on the advice that feels right for you.

32. And never forget. ‘Big
ideas are your last legal means of an unfair creative advantage.’ D. Bell

33.Lov e your job.

Just like the new iPhone
5, ‘33 things I know about Art Direction’ was updated 12 Sept 2012. ow-about-art-direction /Reosurfer/33-things-i-kn e.net www.slideshar