1912 
(Kodak) 1923 
1927
How Many Logos 
per day?
Hidden Messages in Logos
5five types of logos
brand mark 
simple yet bold 
ideas and concept mask deeper meaning 
easier to remember
word mark 
stylized type spells name 
favoured by tech companies
letter mark 
exclusively typographic 
often initialized (too long)
combo mark 
symbol and wordmark 
helps visualize
emblem 
encases the name 
iconic
great logos
designed in under 48 hours
negative space
Carolyn Davidson
hiddenmeaning
hiddenmeaning
hiddenmeaning
hiddenmeaning
hiddenmeaning
hiddenmeaning
hiddenmeaning
hiddenmeaning
hiddenmeaning
hiddenmeaning
hiddenmeaning
hiddenmeaning
hiddenmeaning
hiddenmeaning
hiddenmeaning
just for fun
A Brief Intro to Logo Design
A Brief Intro to Logo Design

A Brief Intro to Logo Design