Poster Analysis
BY JACK SMITH
TheatricalPoster#1
Godzilla:KingOfTheMonsters.
The first thing we notice on
the poster is that the title is
the same colour as the glow
around Godzilla, which is a
light blue colour.
Something else to mention
is that the colour scheme
for this poster is that same
blue colour. The only
difference is that the central
character is a very dark
blue, almost a black.
The tagline references the title
“Long Live The King” this is placed
on a poster for Godzilla, who has
been regarded as a form of king to
the Kaiju (or monsters).
We can also see the release date,
which is a completely different
colour to the rest of the poster, so
it almost stands out.
The billing block is one of the
harder things to see in this
poster, which could be
considered a good thing, and
is almost blending in with the
background of the ocean. This
could be considered good as
it doesn’t take too much
attention away from the centre
of the poster.
We can get a idea of the
narrative by the inclusion of
the military vehicles such as
boats and VTOLS. However,
they don’t seem to be
attacking Godzilla which could
imply the power he receives in
this film.
A way we can tell what genre the film is via the inclusion of Godzilla, which is regarded
as a monster, this makes the audience quick to guess that the film will be a monster
movie.
We can clearly see the studio that
is responsible for making this
poster. (Legendary Pictures.)
CharacterPoster1#:
StarWars:TheForceAwakens.
The three primary colours we see
on this poster consist of silver,
black and red. These colours are
appropriate for this character as it
does imply that this character is a
villain. The red also is much more
vibrant and dominant then the
black silver so it is more likely to
attract audiences and sell more
tickets.
The text we see on this
poster isn’t in the way
of the main image
behind it which helps
sell the movie. It is also
positioned in a place
that doesn’t seem
unnatural.
A way this poster conveys
narrative is that the
presentation of this character
implies he is the villain and
will be fighting our heroes in
this film, this is also because
on all of the character posters,
he is the only one with a
mask.
This poster suggests genre
as the use of masks links
with themes of adventure
and action. This is also
suggested via the red
blade which links to
themes of violence.
The release date is clearly shown on the
poster as it is in large, white font.
It is clear that this poster is a character
style poster as he is the only character
we can see.
We can also clearly see that the format
this film is being released in Imax 3D
and Real D 3D
TeaserPoster1#:
TheDarkKnight.
The colour for this poster
going with the traditional
rule of three. The main
colours we see are black,
red and grey. The colours
are done in this style to
foreshadow a infamous
Batman villain, the Joker.
On this poster, we only see two
lines of text, the title and
supposed tagline, which would
later be revealed to be a line said
by the Joker. This helps create a
form of mystery as to what might
happen. Another thing to take
note of is the placement of the
text, it is placed above the main
image and below so it doesn’t
obstruct what is being shown.
A way that this teaser
suggests the narrative and
genre is through the
inclusion of a bat symbol
smeared in blood, this
could imply that the film
is dark and gritty for a
action film, which isn’t
typically seen a superhero
movie, however, some
exceptions to this are
Watchmen, Batman V
Superman and Titans.
The narrative for this film
could be one that has
great risks and the main
character we follow could
suffer great injury or loss
throughout.
The font style for this film is bold and stands out
from the rest of the poster, this helps attract the
audience as they can get some idea of who the
film will be about.
We can clearly see that it is a
teaser poster as we only see two
lines of text and a year release.

Poster analysis

  • 1.
  • 2.
    TheatricalPoster#1 Godzilla:KingOfTheMonsters. The first thingwe notice on the poster is that the title is the same colour as the glow around Godzilla, which is a light blue colour. Something else to mention is that the colour scheme for this poster is that same blue colour. The only difference is that the central character is a very dark blue, almost a black. The tagline references the title “Long Live The King” this is placed on a poster for Godzilla, who has been regarded as a form of king to the Kaiju (or monsters). We can also see the release date, which is a completely different colour to the rest of the poster, so it almost stands out. The billing block is one of the harder things to see in this poster, which could be considered a good thing, and is almost blending in with the background of the ocean. This could be considered good as it doesn’t take too much attention away from the centre of the poster. We can get a idea of the narrative by the inclusion of the military vehicles such as boats and VTOLS. However, they don’t seem to be attacking Godzilla which could imply the power he receives in this film. A way we can tell what genre the film is via the inclusion of Godzilla, which is regarded as a monster, this makes the audience quick to guess that the film will be a monster movie. We can clearly see the studio that is responsible for making this poster. (Legendary Pictures.)
  • 3.
    CharacterPoster1#: StarWars:TheForceAwakens. The three primarycolours we see on this poster consist of silver, black and red. These colours are appropriate for this character as it does imply that this character is a villain. The red also is much more vibrant and dominant then the black silver so it is more likely to attract audiences and sell more tickets. The text we see on this poster isn’t in the way of the main image behind it which helps sell the movie. It is also positioned in a place that doesn’t seem unnatural. A way this poster conveys narrative is that the presentation of this character implies he is the villain and will be fighting our heroes in this film, this is also because on all of the character posters, he is the only one with a mask. This poster suggests genre as the use of masks links with themes of adventure and action. This is also suggested via the red blade which links to themes of violence. The release date is clearly shown on the poster as it is in large, white font. It is clear that this poster is a character style poster as he is the only character we can see. We can also clearly see that the format this film is being released in Imax 3D and Real D 3D
  • 4.
    TeaserPoster1#: TheDarkKnight. The colour forthis poster going with the traditional rule of three. The main colours we see are black, red and grey. The colours are done in this style to foreshadow a infamous Batman villain, the Joker. On this poster, we only see two lines of text, the title and supposed tagline, which would later be revealed to be a line said by the Joker. This helps create a form of mystery as to what might happen. Another thing to take note of is the placement of the text, it is placed above the main image and below so it doesn’t obstruct what is being shown. A way that this teaser suggests the narrative and genre is through the inclusion of a bat symbol smeared in blood, this could imply that the film is dark and gritty for a action film, which isn’t typically seen a superhero movie, however, some exceptions to this are Watchmen, Batman V Superman and Titans. The narrative for this film could be one that has great risks and the main character we follow could suffer great injury or loss throughout. The font style for this film is bold and stands out from the rest of the poster, this helps attract the audience as they can get some idea of who the film will be about. We can clearly see that it is a teaser poster as we only see two lines of text and a year release.