11. Riz Nwosu
Founder & CEO
Background: Proven entrepreneur with over a decade of programming
experience. Founder/co-founder of three businesses spanning the worlds
of entertainment, music, fashion and technology. The first two became
quite successful with one leading to a partnership with Warner/Ultra
Records and the other leading to a partnership with Blackberry. The third
spawned the ReFresh ad unit.
12. Any user of Twitter or Facebook would likely see the pull to
refresh functionality as an essential part of the mobile
experience. So it was a perfect fit for what we wanted to do with
mobile advertising, which was to create an advertising model
that increases brand perception because the brand isn't
detracting from the user experience by consuming valuable
screen real estate.
Our ReFresh ads are hidden and revealed only when the screen
is pulled down to refresh. If user ad engagement were a disease,
ReFresh ads would be a new form of antibiotic that users haven't
yet built up a tolerance to, thus making them virtually impossible
to ignore or overlook and dangerously effective.
13. 40% of the top 10 apps of 2012 (Facebook, Youtube, Pinterest &
Twitter) prominently feature a pull to refresh function. Together
they have over 1 billion monthly active users. When you add other
top downloaded apps with pull to refresh functions like LinkedIn,
Google+, Tumblr, SnapChat, Vine, Keek, etc, you are looking at an
addressable market size in excess of 1.5 billion monthly active users.
14. With Refresh ads, mobile apps that utilize pull to refresh functionality
but lack monetization can now generate mobile ad revenues.
Furthermore, Refresh ads have the potential (in some cases) to double
current mobile ad revenue as illustrated in the following two cases.
Case 1 (Facebook):
Facebook’s mobile ads are delivered as mobile news feed Sponsored
Stories (the only ads Facebook shows on mobile). Thus adding a
ReFresh ad unit to Facebook’s mobile news feed could potentially
double its ad inventory and the current ad revenue Facebook receives
from mobile.
Case 2 (Pinterest):
Pinterest is currently in search for a viable long-term mobile
monetization strategy. Thus adding a ReFresh ad unit to its mobile
content feed could potentially create a viable long-term mobile
revenue stream for Pinterest.
15. Our business strategy is two-fold:
1. License our ReFresh ad technology to the big social
networking platforms like Facebook, Youtube, Twitter,
Pinterest, LinkedIn, Google+, Tumblr, etc, all which
prominently feature a pull to refresh function.
2. Build an ad network around the ReFresh ad unit to
deliver ReFresh ads within smaller apps like SnapChat,
Vine, Keek, etc, that also feature a pull to refresh
function.
16. ReFresh ad units are currently non existent in the market and thus face no direct competition.
(With these ad networks, we will only be competing for placement in the apps that
feature a pull to refresh function.)
Competitive Advantage
•ReFresh ads is a patent pending product.
•ReFresh ads are novel and unique which increases its engagement potential.
•ReFresh ads capture users undivided attention.
•ReFresh ads present an additional revenue stream for developers.
•ReFresh ads can potentially double ad revenue on pages with a pull to refresh function.
•ReFresh ads do not take up valuable screen real estate.
•ReFresh ads do not compete with or cannibalize existing ad units.
•ReFresh ads are only visible for the time it takes the screen to refresh.
18. ReFresh Gaming allows
for a moment of brief
entertainment while
the app screen
refreshes it’s content.
This example features a
game called Pop3
where the user has to
try and Pop 3 bubbles
of the same color as
many times as possible
before the page
content refreshes.
