Paid media
Search engine marketing
Display advertisement
Social media advertisement
Campaign planning
Cookies
Display banner
Video display ad
Text link advertisement
Mobile advertisement
Gamification
Video games
Native advertising
Instagram
Ephemeral content
How to use hashtags
Run contests
Shoppable tags
Influencers
How to find influencers
The use of emojis
Lead magnet
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
Paid media
Search engine marketing
Display advertisement
Social media advertisement
Campaign planning
Cookies
Display banner
Video display ad
Text link advertisement
Mobile advertisement
Gamification
Video games
Native advertising
Instagram
Ephemeral content
How to use hashtags
Run contests
Shoppable tags
Influencers
How to find influencers
The use of emojis
Lead magnet
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Angela LaGamba
Are you curious about growth hacking? Interested in finding out how you can use a lean launch or 'boot-strapping' approach for your startup? This presentation will cover low to no cost startup growth techniques with push, pull, and product tactics and hot digital marketing trends.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
Unlocking App Success: How to Turn Your App Into a Mobile Growth EngineLocalytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder. That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this presentation, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
We've been using them since couple of months so we thought we'd share some of the things we've seen and learned along the way!
Social@ogilvy Google Hummingbird POV - October 2013Ogilvy Consulting
On September 26, 2013, Google announced that it had developed a new search algorithm called Hummingbird. Prior to this, Google hadn’t made a significant change to its search algorithm in 12 years.
This POV briefly summarizes Google’s new Hummingbird search algorithm and provides insight into how brands can use this new tool in their campaigns.
The new search algorithm is in response to two key insights made by Google:
1. More people are searching using whole phrases, rather than two or three words.
2. More people are searching on their mobile devices.
By understanding how Hummingbird works, brands can leverage this new search algorithm to create content that will be relevant to users and appear at the top of the suggested results list.
One of the biggest challenges for a mobile application startup is acquiring users on a 0 budget. I experienced this problem first hand while developing a note-taking application called Fetchnotes. We received funding from the Techstars Accelerator and the mentors their taught me effective ways to build viral loops, optimize ranking in the App Store and conduct a low cost social media strategy that wouldn't take all of my time. This thesis is a resource for any young entrepreneur looking to acquire their first 30,000 users.
Phil Penton – Social Media for DealershipsSean Bradley
When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.
Painel para a discussão de casos de usos para o Blockchain e aplicações corporativas.
Ocorreu durante o Bitcoin Summit da CoinBR em Abril de 2016.
Painelistas: Edilson Osorio Junior (OriginalMy.com) e Gabriel Aleixo (ITS-RJ)
Marketing de contenus : les grandes tendancesCyrille Frank
Les principales tendances de fond du marketing de contenu, pour les marques et médias : priorité croisante à l'attention du lecteur/prospect, l'irruption du temps réel couplé au social, le déclin des contenus "moyens", les réseaux sociaux deviennent médias sociaux les messageries mobile bousculent et concurrencent les réseaux sociaux...
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Angela LaGamba
Are you curious about growth hacking? Interested in finding out how you can use a lean launch or 'boot-strapping' approach for your startup? This presentation will cover low to no cost startup growth techniques with push, pull, and product tactics and hot digital marketing trends.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
Unlocking App Success: How to Turn Your App Into a Mobile Growth EngineLocalytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder. That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this presentation, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
We've been using them since couple of months so we thought we'd share some of the things we've seen and learned along the way!
Social@ogilvy Google Hummingbird POV - October 2013Ogilvy Consulting
On September 26, 2013, Google announced that it had developed a new search algorithm called Hummingbird. Prior to this, Google hadn’t made a significant change to its search algorithm in 12 years.
This POV briefly summarizes Google’s new Hummingbird search algorithm and provides insight into how brands can use this new tool in their campaigns.
The new search algorithm is in response to two key insights made by Google:
1. More people are searching using whole phrases, rather than two or three words.
2. More people are searching on their mobile devices.
By understanding how Hummingbird works, brands can leverage this new search algorithm to create content that will be relevant to users and appear at the top of the suggested results list.
One of the biggest challenges for a mobile application startup is acquiring users on a 0 budget. I experienced this problem first hand while developing a note-taking application called Fetchnotes. We received funding from the Techstars Accelerator and the mentors their taught me effective ways to build viral loops, optimize ranking in the App Store and conduct a low cost social media strategy that wouldn't take all of my time. This thesis is a resource for any young entrepreneur looking to acquire their first 30,000 users.
Phil Penton – Social Media for DealershipsSean Bradley
When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.
Painel para a discussão de casos de usos para o Blockchain e aplicações corporativas.
Ocorreu durante o Bitcoin Summit da CoinBR em Abril de 2016.
Painelistas: Edilson Osorio Junior (OriginalMy.com) e Gabriel Aleixo (ITS-RJ)
Marketing de contenus : les grandes tendancesCyrille Frank
Les principales tendances de fond du marketing de contenu, pour les marques et médias : priorité croisante à l'attention du lecteur/prospect, l'irruption du temps réel couplé au social, le déclin des contenus "moyens", les réseaux sociaux deviennent médias sociaux les messageries mobile bousculent et concurrencent les réseaux sociaux...
Initiation au couplage réalité augmentée (RA) - système d’information géograp...Guillaume MOCQUET
La Réalité Augmentée (RA) et les Systèmes d’Information Géographique (SIG) sont deux domaines distincts où l’apport du premier permet d’accroître les possibilités du second et vice versa. La présente étude se focalise sur l’interconnexion de ces deux domaines. Les problématiques liées à la RA sont davantage détaillées puisque son concept est encore peu rependu. Dans le cadre du couplage RA/SIG, ces derniers servent à stocker divers points d’intérêts (en anglais, Point Of Interest, acronyme POI) qui seront affichés à l’utilisateur via un système portatif.
Das Content Marketing Missverständnis...ScribbleLive
... oder warum Content Marketing viel mehr ist als nur ein Instrument für SEO. Die Folien meines Vortrags auf der SEOkomm am 18. November in Salzburg. Einiges ist aus anderen Vorträgen schon bekannt, aber manches auch neu, z.B. die "Content Maturity Matrix".
Actions-Finance propose la formation L'assurance des emprunteurs
Cette formation en finance permet notamment de:
•Connaître le cadre juridique de l'assurance emprunteur.
•S’approprier le produit.
•Savoir le proposer de façon efficace.
•Savoir renseigner le client sur l’utilité du produit.
•Comprendre l’enjeu de l’information du client.
•Respecter la confidentialité des informations médicales.
Pour plus de renseignements sur la formation L'assurance des emprunteurs, N’hésitez pas à nous contacter par téléphone au + 33 (0)1 47 20 37 30, ou par email sur contact@actions-finance.com
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin
This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.
This presentation was delivered at Web Summit 2013 hosted in Dublin, Ireland in affiliation with General Assembly.
Description:
Add "Growth Hacking" to the list of buzz words you are hearing far too often when it relates to start ups.
This presentation is a 101 that hopes to bring strategy, tactics and clarity to what growth hacking is all about.
Shout out to Farzana Nasser, Paul Crowe and John Maden for reviewing and additions.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Dan Fallon talks through innovation in digital advertising for the travel and leisure industry. In short, how do you boost bookings next year and beyond?
The Future and Present of Advertising is ProgrammaticSearchStar
The presentation looks at where programmatic is now, where it's heading, along with real-life examples of cutting edge digital ad campaigns.
Speakers from Google will be giving their take on the future of programmatic - we're guessing there will be a lot of talk about video, beacons, mobile and micro moments!
The team from SearchStar will be talking about revolutionary changes in audience targeting that are transforming media buying. Understanding what is now possible will allow marketers to get the most out of their campaigns.
Dan Fallon's presentation from the OiConference in Cardiff on Thursday 21st April 2016.
Dan discusses the advances in programmatic ad buying in an increasingly audience intent focused digital advertising landscape.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
“To be integrated is to feel secure, to feel connected.” The views and experi...
Maximising Social Conversions - SMWi Bristol
1.
2.
3.
4.
5.
6.
7.
8. Go to www.kahoot.it on your mobile device
Enter the PIN code
Pick a player name
Win big prizes
If you like the quiz then our “Simply The Best”
workshop this afternoon will be even better
9.
10. Maintaining a strong relationship
with your brand
Feed information to your
customers
Brand presence
Content marketing
Longer conversion period
Granular targeting methods
Creative & engaging ad formats
Instant results
Reaches new audiences
Shorter conversion period
Consider integral part of the
conversion funnel
11. Organic post overload
January 2016 - mid-July 2016, publishers’ Facebook
Pages have experienced a 52% decline in organic reach,
according to social publishing tool SocialFlow
Mainly due to Facebook’s updated algorithm to shift the
balance of what is seen – prioritising content from friends
over brand publications
Therefore paid advertising on social platforms is being
used to make up for this shortfall
12.
13. Increase in social
media ad spend YoY
Source: http://socialmedialondon.co.uk/digital-social-mobile-statistics-2015/
Active mobile social
accounts in 2015
worldwide
14. Social network ad spend expected to reach
$35.98 billion by 2017, representing 16% of all
digital ad spending globally
Social media advertising grew by 55% in 2015 to
$10.9 billion
http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357
http://adage.com/article/digital/iab-digital-advertising-generated-60-billion-2016/303650/
15.
16. Founded 2004 by Mark Zuckerberg
1.18 billion daily active users on average
for September 2016
1.66 billion monthly mobile users as of
September 2016
More than 1 million SMEs advertising
through Facebook & an estimated yearly
spend of $100 million by larger
companies*
*2015 - https://smallbiztrends.com
17. Single Image Video Carousel
Auction based model - fits any budget, you choose budget and audience
Formats: Single Image, Carousel & Video
Images: https://www.facebook.com/business
18. Various calls to action to suit your business:
Targeted ads to reach different audiences:
Custom audiences: find your existing customers on Facebook using
a customer contact list, website traffic or activity in your app
Lookalike audiences: find more people who are similar to your best
customers
Target by: location, demographic, interests, behaviours,
connections, Partner Categories (provided by Facebook’s third-
party data partners – can target people based on offline
behaviours)
Apply Now
Book Now
Contact Us
Download
Learn More
Request Time
See Menu
Shop Now
Sign Up
Watch More
19. Earlier this year Facebook launched Canvas “an
immersive and expressive experience on Facebook
for businesses to tell their stories and showcase their
products”
Ads designed for mobile available on Android &
iOS
A combination of videos, still images and call-to-action
buttons
Users swipe through a carousel of images, tilt to view
panoramic images and zoom to view images in detail
Advertisers have complete creative control
20.
21. Created by Kevin Systrom and Mike Krieger
Launched in October 2010
Bought by Facebook in September 2012
500m+ monthly actives, 300m+ daily actives, 4.2b likes
daily, 95m+ daily posts
All about visual sharing
To compete with Twitter’s Vine, Instagram released a 15
second video component to their platform on June 20,
2013. Within the first 24 hours, 5 million videos were
uploaded.
22. Very similar to Facebook
In order to run ads on
Instagram, you need a
Facebook Page
Photo, video & carousel formats
Ads purchased and managed
through Facebook’s self-serve
interfaces (Ads Manager &
Power Editor)
23. Instagram has recently introduced a new shopping feature
Helps users identify and purchase products in photos from
brands in their feeds
Does not allow you to make an actual purchase within the app
Selected partners can include a “Tap to view products” icon
1 tap the icon brings up tags next to each item showing product
information and price,
2 taps loads a product page inside Instagram with more
information
To complete a purchase, Instagram will send users to the purchase
page on the retailer’s mobile website or app Source: http://www.recode.net/2016/11/1/13478838/instagram-
shopping-commerce-brands-discovering
24. List of partners includes brands such as Abercrombie, Kate Spade
and Macy’s
Retailers are not currently paying Instagram to take part in the
shopping test
Shopping features will not be included in Instagram Ads…for now
Both Twitter and Facebook have previously introduced a “Buy”
feature within their apps, only to later remove it
Test only including a small group of iOS users in the US to begin
with
Source: http://www.recode.net/2016/11/1/13478838/instagram-
shopping-commerce-brands-discovering
25.
26. Founded 2006
Founders: Jack Dorsey, Evan Williams, Biz Stone
& Noah Glass
A global platform for public self-expression and
conversation, in 140 characters, in real time
313m monthly active users
82% active users on mobile
40+ languages supported
27. Promoted Tweets – ordinary tweets purchased by advertisers to reach a wider group of users or to
encourage engagement from their current followers
Promoted Accounts – suggested accounts people don’t currently follow and may find interesting
Promoted Trends – users see time-, context-, and event-sensitive trends promoted by advertisers
Pay-per-link-click model
Promoted Tweet
PromotedAccount
Promoted Trend
28.
29. ‘The world’s catalogue of ideas’
Privately held company - owned by Benjamin Silberman, Paul Sciarra
and Evan Sharp
Managed by Cold Brew Labs, Inc. - a company that Silbermann and
Sciarra founded in March 2010
Validated at $11 billion
Available in 30+ languages
30. 300 million Fashion Boards
180 million Food/Drink
Boards
130 million Home Décor
Boards
30 million Education Boards
31. Promoted Pins - just like normal Pins, only you pay to
have them seen by more people
Auction based – enter your maximum CPC bid
They’re native ad units that help people discover and
save ideas
You must have a US, CA, or UK - based business
account to use Promoted Pins
Promoted Pins drive traffic back to your website
where Pinners can take action
2 Goal Options:
Boost engagement with your pins: Track audience’s signals of intent – charged for each engagement on your
pin (closeup, repin, click)
Get traffic to your website: Send a motivated audience to your content – charged for clicks to your website
32.
33. Business & employment-oriented social
network
Founded by Reid Hoffman, Allen Blue,
Konstantin Guericke, Eric Ly and Jean-
Luc Vaillant
Officially launched on May 5, 2003
Available in 24 languages
34. B2B
Minimum CPC of $2
There are 2 main ad
placements:
Sponsored Content (on desktop,
mobile & tablet) - Native in
stream ad that looks like a
Linkedin post
Text ads (only on desktop) –
Right hand side & along the top
35. Pricing = pay-per-click (CPC) or pay-per-1,000 impressions (CPM)
Minimum costs are:
$10 daily budget per campaign.
$10 total budget per campaign (an optional feature for Sponsored Content).
$2 minimum bid (for CPC or CPM).
Targeting by:
36.
37. Google Company
Launched May 2005
More than 1 billion users
Available in 70+ countries and 60+ languages
More than half of YouTube views come from mobile devices
On mobile, the average viewing session is now more than 40
minutes
38. Pre-roll video ads – appear before other videos
Other video ads – appear beside playing videos and in search results
Cost: you control your daily budget and you only pay when someone engages with you ad
– don’t pay if they skip before 30 seconds (or the end)
Targeting by demographic, interests, topics, keywords, placements and remarketing lists
Link your YouTube account to your AdWords account to create custom audiences
Track your ads with YouTube’s built-in Analytics
Interactive ads – allows viewers to further engage with your brand
E.g. Call-to-action overlays generating clicks to website & shopping cards with product
details from linked Merchant Centre
39.
40.
41. Founded 2011by Co-Founders Evan Spiegel & Robert
Murphy
Formerly known as Snapchat Inc. but became Snap Inc. in
Sept 2016. Based in Venice, California
Current valuation is approximately $18 billion
Text and photo based messaging application
Daily views increased by 400% between May 2015 – May
2016
By May 2017, Snapchat will surpass 18 billion daily video
views
Snapchat’s video views are now greater than Facebook’s
http://mediakix.com/2016/01/snapchat-statistics-2016-marketers-
need-to-know/#gs.fIlAILM
42. 60% of all smartphone users are now on Snapchat of which millennials account for 70%
More users than Twitter
500 million Snapchat stories a day
Users spend on average 25-30 minutes a day on Snapchat
43. Snapchat launched its advertising service, 3V, in 2015
Snapchat ads are viewed anywhere between 500,000
to a million times a day
Recently expanded their advertising options and now
allow marketers to make purchases through the app
Targeting: CEO Evan Spiegel has previously expressed
how the app is against “creepy” targeted advertising
Targeting options by gender, age, device, location &
context (e.g. specific publisher or audience “bundles”
grouped by theme)
http://mediakix.com/2016/01/snapchat-statistics-2016-marketers-
need-to-know/#gs.fIlAILM
44. http://mediakix.com/2016/01/snapchat-statistics-2016-marketers-
need-to-know/#gs.fIlAILM
• SNAP ADS:
• 10 second, vertical, full screen video ad that appears in
the context of other snaps.
• Swipe up option to see more
• Swipe-up rate for Snapchat is 5x higher than the average
CTR on comparable platforms
• SPONSORED GEOFILTERS:
• Special filters users can apply to their snaps
• When users are in the location(s) of your choice, your
Geofilter explains where, when and why they took the
snap
• SPONSORED LENSES:
• Brand activation offers a “play time” where the users
spend time playing with the interactive ad you’ve created
• Some include prompts like “raise your eyebrows” to
trigger an animation
45. • DISCOVER
• A section of Snapchat that hosts new content from publishers
• Not on native landing page, must be accessed through Discover or
Stories pages
• Advertisers can take over all ad space or own a 10 second segment
of a publisher’s Discovery Story
• Best suited to advertisers looking to fuel national awareness
• Pricing determined by view count cost per view = $0.02
• LIVE STORY
• A series of user-submitted content documenting major events and
themes
• Advertisers can opt to take over all ad space or sponsor 10-second
segments of a Live Story
• Signified by an “ad” watermark on the video and are active for 24
hours
46.
47. Barry Madge, Manor House Hotel
Using Facebook’s powerful audience targeting
and ad formats, SearchStar created campaigns
for family and golf breaks. The targeting included
breaking out campaigns by parent age-bands,
ages of children, competitor and golfing interests.
Carousel ads were created with engaging and
appealing imagery, while tailored landing pages
were set up to ensure each audience segment
had the most relevant information to them.
48. SearchStar suggested a running social ads on
Facebook and Twitter to increase website visits
and bookings during their peak booking period.
Facebook running prospecting and remarketing
campaigns with both image and video ads. We
also ran a campaign to drive Page Likes.
Twitter running prospecting and remarketing with
both video and image ads. We also ran a re-
engagement campaign targeting users that had
interacted with the prospecting video, encouraging
them to visit the site and book a villa. Lisa Leggate, To Tuscany
Between 1 January – 29 February 2016
49. Initial campaigns were set up on Facebook
encouraging recent site visitors to book,
However, we quickly found the conversion rate to
be lower than other marketing channels.
In order to increase conversion we suggested
running a four-week promotion remarketing
offering a discount on any parking booked through
Facebook. With the introduction of a promo
code, 5% less budget was spent while delivering
a 1741% increase in bookings. Facebook is now
a much more significant contributor to total
monthly sales and revenue for the car park.
Alec Hodgson, Edinburgh Airport
50.
51. Go to www.kahoot.it on your mobile device
Enter the PIN code
Pick a player name
Win big prizes
52.
53.
54.
55.
56.
57.
58.
59.
60.
61. Reliable Analytics Account set up
Social traffic sources correctly ‘tagged’
Use the Analytics reports
Understand how social appears in your journeys