гузунова юлия (Combo app) тайны mobile app promotion

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гузунова юлия (Combo app) тайны mobile app promotion

  1. 1. October  27th,  2012  
  2. 2. ComboApp  is  a  marke7ng  agency  that  specializes  in  promo7ng  applica7ons  throughout  every  major  mobile   marketplace  in  the  world
  3. 3. Media  about  us   “ComboApp  focuses  on  social  networking,  buzz  marke7ng,  and   adver7sing,   an   approach   it   says   work   well   and,   most   importantly,  is  sustainable”.   “The   ComboApp   Marke7ng   Agency,   a   long-­‐7me   leader   in   mobile   app   promo7on   services   <…>   is   joining  Apple  in  solidarity  behind  this  move”.   “ComboApp   is   a   Mobile   App   Marke7ng   agency   that   provides   solid   scope   of   different   app   marke7ng   services   to   help   app   developers  market  their  iOS  apps  on  the  Apple’s  App  Store”.  “Combo   App   –   App   promo7on   agency   offering   PR,   ASO  and   chart   placements   campaigns.   Headquartered   in  Chicago  USA,  with  offices  in  Vancouver,  Canada”.  
  4. 4. External  traffic   MARKETING  Extra  Revenue     TIPS  AND  TRICKS to  App  Store?   Extra  personal  TOP?   Gaming   Pla[orm?  App  Store  enhancement?  
  5. 5. The  new  app  info  page  outlook  Card-­‐style  naviga7on  
  6. 6. You  can’t  see  ra7ngs  All  focus  on  the  App  Icon  
  7. 7. Be  ready  to  impress  Astonishing  graphics  is  the  key  to  success    
  8. 8. New  App  Store  Marke7ng    and  Adver7sing  Guideline  for  developers   More  Call  to  Ac7on!  Now  two  separate  badges:  Download  on  the  App  Store  badge     Available  on  the  App  Store  badge    Use  the  Download  on  the  App  Store   Use  the  Available  on  the  App  Store  badge  on  all  electronic   badge  for  all  printed  communica7ons  communica7ons  including  websites,   and  promo7ons  that  do  not  have  web-­‐  web  banner  ads,  mobile  device  banner   linking  capabili7es,  such  as  TV  spots,  ads,  email  promo7ons,  online   print  ads,  video  trailers,  printed  flyers,  newsleaers,  and  online  direct  mail.     and  printed  direct  mail.  
  9. 9. New  App  Review  Guidelines   No  more     “Free-­‐App-­‐A-­‐Day”?    2.25  “Apps  that  display  Apps  other  than  your  own  for  purchase  or  promo7on  in  a  manner  similar  to  or  confusing  with  the  App  Store  will  be  rejected.”    
  10. 10. Smart  App  Banners  When  visi7ng  a  site  on  Mobile  Safari  that  has  an  app,  a  new  banner  appears  invi7ng  the  user  to  download  it.  
  11. 11. Deep  Facebook  integra7on   You  can  now  see  how  many  of   your  friends  have  liked  that  app  You  can  also  share  the  app’s  iTunes  Store  link  on  Facebook  
  12. 12. The  power  of  social  media   …  and  even  more  social   connec7ons  
  13. 13. The  power  of  social  media  
  14. 14.  
  15. 15. Genius   Now  it’s  the  most  ac7ve  element    always  looking  for  the  user’s  aaen7on  
  16. 16. Genius  The  enhanced  Genius  feature  now  u7lizes  the  recommenda7on  engine  from  Chomp  to  offer  more  relevant  app  sugges7ons  
  17. 17. App  Store    +  Game  Publishers  =   …  Speech  of  EA  representa7ve  during  iPhone  5  presenta7on  
  18. 18. More  focus  on  games  
  19. 19. Thank  You!  Julia  Guzunova,  Vice  President  

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