Programmatic's Media Takeover session at Festival of Media Global 2016. Enjoy the presentation from Avichai Belitsky, VP at Inneractive. A look from all angles at programmatic across the media landscape - what can be learnt from OOH, video, mobile, native and TV programmatic learnings and how far we have to go until programmatic's true potential is reached. Tune in using @festivalofmedia and #FOMG16.

1. THE
PROGRAMMATIC
NATIVE CHALLENGE

2. SWITCHING
TO
NATIVE

3. 50% 80% 90% 100%
A
MOBILE
WORLD
MOBILE TODAY
 76% of all online advertising revenue will be mobile
at $84.5 billion
BY 2020

4. By 2020, 63% of mobile
display advertising will be
native, which will make
up $53.4 billion in
advertising revenue
14.2
32.3
46.1 51.8 53.3 57.3 60.2 61.5 63.2
85.8
67.7
53.9 48.2 46.7 42.7 39.8 38.5 36.8
2012 2013 2014 2015 2016 2017 2018 2019 2020
NATIVE NON NATIVE
GLOBAL:
NATIVE SHARE
OF TOTAL
MOBILE DISPLAY
ADVERTISING (IN %)
Source: HIS 2016

5. 4Users not only
dislike mobile ads,
they consider them
“unacceptable”
O U T
O F
5
TRADITIONAL
ADS

6. VS MOBILEDESKTOP

7.  The user uses each different
app for mainly one single
purpose
 In-app feed environment is
more natural to the format
 Smaller screen – keeps focus
on user attention
NATIVE WORKS
PARTICULARY
WELL IN MOBILE
Native on Desktop CTR vs.
Native on Mobile CTR
Desktop Mobile
1.0%
0.15%

9. NATIVE I S A BALANCE
B E T W E E N U S E R E X P E R I E R N C E & M O N E T I Z A T I O N

10. THE AD IS PLACED
WITHIN CONTENT
L O C A T I O N
THE AD IS FORMATTED
LIKE CONTENT
D E S I G N
THE AD HAS RELEVANT CONTENT
V A L U E
NATIVE
RULES
SPONSORED
SPONSORED
SPONSORED
SPONSORED
3 COMMON DENOMINATORS OF NATIVE

11. VSCONTENT
MARKETING
NATIVE
ADVERTAISING

12. VSCHEF’S RESTAURANTE
CHAIN
RESTAURANTE

13. SCALE
VS
CUSTOMIZATION
Content
Marketing
Customization
Scale
Customized
Native
Premium
Native
Native
Programmatic

14. LEADING
SOCIAL
PLATFORMS

15. THE
FUTURE
OF NATIVE

16. THE NATIVE
PROGRAMMATIC
CHALLENGE

17. PUBLISHER
DRIVEN
AD UNIT
UNDERSTANDING
THE VALUE
HIGHER
PRICES,
LACK OF
DEMAND
LACK
OF DATA
LIMITED
INFRASTRUCTURE
&
TECHNOLOGY

18. Open RTB 2.2 Worked for fixed sized banners & video
Open RTB 2.3 & NATIVE 1.0
Set a standard for how native ads can be bought
and sold through a real time auction
Open RTB 2.4 & NATIVE 1.1 Introduce specificity and structure to programmatic native
STANDARTIZATION

19. STORY
INNERACTIVE’S
INNOVATIVE
NATIVE VIDEO
AD SOLUTION
Social
Feed
News
Content Feed
In-Article Product
Feed
TYPES OF FEEDS AVAILABLE

20. STORY
CHOOSE THE AD
FREQUENCY
WITHIN FEED
DISPLAY VIDEO
DESIGN THE AD LAYOUT,
SIZE AND PLACMENT WITHIN FEED

21. Video or Display Image
Text | Title & Description
Ad Disclaimer
In Feed Environment
THE
LOOK & FEEL OF THE
AD
Call to Action Button
Icon | Logo

22. MONETIZATION
 Create completely new real-estate to bring in
more revenue
 Enjoy higher CPMs for native video &display (vs.
traditional banners)
 Offer advertisers high viewability
USER EXPERIENCE
 Native - more natural form of advertising, less
intrusive, identical look & feel
 Publisher has complete creative control over ad look &
feel, placement and frequency within app
 Storytelling nature - muted auto-play, scroll to pause,
resume where left off, auto-play only when in full view
PROGRAMMATIC SCALE FOR PREMIUM AD UNITS
 Access to multiple quality native and video-specific demand partners
 Optimize video fill rate by leveraging Inneractive’s video transcoding technology,
automatically adapting any video format to native
 Control your demand: sell your inventory via Inneractive’s private pipes, directly or via
INNEX (Inneractive’s Exchange)BENEFITS
OF
STORY

23. THANK YOU
AVICHAI BELITSKY
VP, MANAGING DIRECTOR INTERNATIONAL AT INNERACTIVE
avichai@inner-active.com