How to Build a Killer Webinar Presentation (eGuide) One of the fastest growing (and most effective) marketing communications tools continues to be the webinar.

1. One Event, Many Opportunities

2. - Bringing People Together, Everywhere
You Focus On Your Message,
We Focus on Your Event
Your Goals, Your Objectives,
Your Business, Your Event
Our People: Bringing Your Event to Life
Global Reach, Local Support
For You and Your Audience
Revenue, Perception,
Interaction Improvement

3. • Motivate workforce
• Deliver effective training
• Lead & revenue generation
• Better internal communication
• Reduce carbon footprint
• Communicate financial information
• Setting the scene
• Reduce travel budget
• Deliver reassurance
Helping you to focus on what you want to achieve

4. – What aspects of an event can we help you with?
High
profile
failure
Speaker
nerves
Unfamiliar
technology
Lack of confidence
/ training with
platform
Cost Access
issues for
attendees
Lack of
(knowledgeable)
support
Time & resource for
logistics, rehearsals &
content creation
Not delivering
on objectives
Poor
attendance
Lack of Questions
(Q&A)
Hijacking
of Q&A
Lack of
engagement
It doesn’t
positively reflect
our brand

5. – When is a Meeting an Event?
Self-Service Managed by ArkadinEvent
Small meetings
• Automated & easy to use
• Perfect for day-to-day needs
• 5 – 15 participants
Small to medium sized
formal meetings
• Planned meetings
• Either self-service or operator
managed
• 5 – 50 participants
Large Scale Events
• VIP speakers
• One-to-many single broadcast
• End-to-end project management
• 50+ participants

6. – Helping you in multiple ways
Investor
Relations (IR)
Corporate & Internal
Communications
Marketing
& Sales
Training
& Education
20%of FTSE 500 companies
choose Arkadin for IR
announcements
50% +of CAC 40 and IBEX 35
choose Arkadin for IR
announcements
5000 +IR calls managed by
Arkadin every year
2500
companies trust Arkadin
to deliver IR
announcements

7. – Helping you in multiple ways
Investor
Relations (IR)
Corporate & Internal
Communications
Marketing
& Sales
Training
& Education
48%of Events managed by
Arkadin are for
Corporate and Internal
Communications
1000%
rise in the use of live
video in these events in
the last year
35%
rise in the use of
webcasting for Corporate
and Internal
Communications
managed by Arkadin

8. – Helping you in multiple ways
Investor
Relations (IR)
Corporate & Internal
Communications
Marketing
& Sales
Training
& Education
64%of marketing professionals
view webcast as an innovative
marketing and communication
vehicle
46%of senior marketers predict
that half of all corporate events
will be hybrid this year
80%of virtual events help build
stronger market presence,
generate leads and drive
awareness and education
#2
Webcast is the #2 most
effective marketing tool for
nurturing and engaging
prospects

9. Premium quality
of service
Best of
breed technology
FlexibilityGlobal network
of event specialists
- Four core strengths enable us to deliver great events

10. Premium quality
of service
Best of
breed technology
To deliver engaging events
“ On24 is the best pure webcasting solution. ”
The Forrester Wave™: Enterprise Video Platforms And Webcasting, Q1 2015
FlexibilityGlobal network
of event specialists
To deliver engaging events

11. Premium quality
of service
Best of
breed technology
FlexibilityGlobal network
of event specialists
15 years of event experience
“Arkadin has consistently
provided us with
a great service.”
“Arkadin offered a better
platform, but it was their service
that made the difference.”
Helen McIntyre, Internal Engagement Executive,
Corporate Affairs, Pearson
Tim Purpura, Group Publisher,
Security Systems News (United Publications)

12. Premium quality
of service
Best of
breed technology
FlexibilityGlobal network
of event specialists
Locally available to organise
and support
“Arkadin had… experienced engineers and support
technicians in South Africa as well as Ontario, Canada
for pulling off our large general meeting.”
Stephen Goodger, ICT Lead – Operational Management, Hatch

13. Premium quality
of service
Best of
breed technology
FlexibilityGlobal network
of event specialists
To adapt to difference
event scenarios
“The support provided by Arkadin was really diligent
and much appreciated. They were able to understand
our needs and propose a well-judged solution.”
Wataru Mitsumori, IT Support, Nestlé Japan Ltd

14. – Your choice, your freedom, your event
AudioEvent WebEvent VideoEvent ArkadinWebcast
High level, fully branded and
scalable conference calls
Interactive, web
presentations
Interoperable multi-site
video calls
Web & video presentations,
fully branded and to reach
thousands of attendees
ASSISTED SERVICES DELIVERED BY EVENT SPECIALISTS
Best suited solutions to meet your needs
ArkadinEvent provides an extensive range of event solutions from the industry’s top providers

15. – Continually engaged on your event(s)
CONSULTANCY
PLANNING
DELIVERY
REPORTING
REVIEWING
[ ]
Recommend the right
event for you
Define meeting structure, flow,
registration, branding &
customisation requirements
Book additional services
PLANNING
Event manager / operator
managed meetings
– welcome, moderated Q&A,
onsite AV crews, play-in of
multimedia content…
CONSULTANCY
DELIVERY
REPORTING
REVIEWING
Transcripts & translations
Reporting & analytics
Archiving & on-demand
playback
Engagement improvement
recommendations
Event analysis
Satisfaction surveying
Account management
Dedicated Account & Event Managers
Delivering professional events with a
streamlined, end-to-end event process
YOUR VIRTUAL EVENT TEAM

16. – Extensive, Established and Experienced
50+
offices
30+
countries
19
languages
41,000
Events in 2015
98.45%
events rated
good
1,200+
employees• France
• Belgium
• Czech Republic
• Germany
• Ireland
• Italy
• The Netherlands
• Norway
• Poland
• US
• Canada
• Brazil
• Colombia
• Mexico
• Portugal
• Russia
• Spain
• Sweden
• Switzerland
• South Africa
• Turkey
• UAE
• UK
• China
• Singapore
• Hong Kong
• India
• Japan
• Korea
• Malaysia
• New Zealand

17. Enjoy work, enjoy life.
Enjoy sharing.

18. - Why our customers choose us
“Arkadin had the full array of audio, video and
multi-media solutions, plus experienced engineers
and support technicians in South Africa as well as
Ontario, Canada for pulling off our large general
meeting. It was the complete package. For the first
time we had every aspect of the event covered by
one provider.”
Stephen Goodger,
ICT Lead – Operational Management, Hatch
Arkadin has consistently provided us with a great
service. They have supported us with many events
over the years. The team is quick to respond to
emails, always on-hand to help and they make the
whole webcast process simple and easy to use.
Helen McIntyre
Internal Engagement Executive Corporate Affairs,
Pearson
There were some changes at our previous vendor
that caused us to look elsewhere. Arkadin offered
a better platform, but it was their service that
made the difference. After the first event, I was
blown away. Their service was outstanding and far
beyond what I expected!
Tim Purpura,
Group Publisher Security Systems News (United
Publications)
The Society Talk viewer experience has been
significantly enhanced since moving to
ArkadinWebcast. The platform is extremely
reliable and it allows us to create a much more
engaging and dynamic program that our staff
responds well to.
Amy Hadsock,
Director, Org. Communications, American Cancer
Society
The support provided by Arkadin was really
diligent and much appreciated. They were able to
understand our needs and propose a well-judged
solution.
Wataru Mitsumori,
IT Support, Nestlé Japan Ltd
We wanted someone we could trust, someone
who made it simple and someone who made it
happen…. it was a really good option to come to
Arkadin. To make something like this as simple as
possible for a customer is absolutely what I’m
looking for.
Nick West
Learning and Development Specialist Old Mutual
Wealth