Equs Company Overview Feb 2009


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Corporate Overview of Technoly market research and strategy development firm, EQUS Group.

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Equs Company Overview Feb 2009

  1. 1. The EQUS Group Inc. The Science of Technology Marketing ® Our Company
  2. 2. Who We Are <ul><li>Established in 1994, the EQUS Group Inc. specializes in providing technology clients with: </li></ul><ul><ul><li>Market Research </li></ul></ul><ul><ul><li>Strategy Development </li></ul></ul><ul><ul><li>“ Technology marketing success is as much a science as an art, one that demands customer focus, measurement and laser-like precision.” </li></ul></ul><ul><ul><li> – Al Nazareli ,Founder & CEO </li></ul></ul><ul><ul><li>Founding Principle </li></ul></ul>
  3. 3. Key Markets/ Focus Areas <ul><li>Areas of Domain Experience & Expertise: </li></ul><ul><li>Enterprise Computing </li></ul><ul><li>Computer Hardware & Software </li></ul><ul><li>Consumer Electronics </li></ul><ul><li>Internet Technologies </li></ul><ul><li>Communication & Wireless Technologies </li></ul><ul><li>Semiconductor Components & Embedded Devices </li></ul>Technology is Our Total Focus
  4. 4. Our Clients &quot;EQUS Group Inc. conducted a thorough and complete analysis of our distribution channel lead management process and identified many areas of improvement. The folks at EQUS were very committed to this process and learned a lot about our complex business in order to be able to add significant value to our project. Their report out and recommendations were spot on. We will definitely use them again in the future&quot; Channel Marketing Manager Microsoft Corporation You all were very helpful to us in the weeks leading up to the e-commerce web site launch. I was especially grateful for the work done on the focus groups, as well as the insightful recommendations that were put forth in the final reports. The quality of the work was high, and everything was done with a quick turnaround time - much appreciated when I was given a month to figure out our marketing for this ” Vice President Bank of America &quot;EQUS Group Inc surprised and impressed us with their in-depth knowledge of our (PLD) business. As a result, their strategic analysis was both insightful and actionable. With any other firm in the country we would have spent an inordinate amount of time bringing them up to speed.&quot; IP Product  Marketing Altera &quot;I've worked with firms such as Heinz and Procter &Gamble, and have attended well over 100 focus groups in my career. The quality of EQUS research is outstanding in the industry, that's why we keep coming back. I consider EQUS Group Inc. to be an indispensable partner for our agency.&quot; President J. Walter Thompson
  5. 5. Service Offering Framework © Copyright 2001-2007 EQUS Group Inc. Development Market Expansion Market Intelligence Messaging Customer Retention Customer Acquisition Concept Testing Product Validation Usability Labs Value Proposition Message & Positioning Customer Satisfaction Brand Audits Win/Loss Analysis Technology Adoption Trends Business / Market Validation Customer Anthropology Competitive Analysis Objections Mapping Sales Cycle Development Reseller Channel Analysis Sales & Channel Battle Cards Vertical Marketing Product Extensions Alternative Revenue Models Global Alliances Campaign Testing
  6. 6. Representative Program Offerings <ul><li>New Product Development & Testing </li></ul><ul><li>Market Segmentation Studies </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>Usage Scenario Development </li></ul><ul><li>Customer Acquisition/Retention Strategies </li></ul><ul><li>Brand Equity Tracking </li></ul><ul><li>Value Proposition & Message Testing </li></ul><ul><li>Channel Performance Evaluation </li></ul><ul><li>Technology Roadmap Development </li></ul><ul><li>Sales Objections Mapping </li></ul>
  7. 7. Methodologies & Techniques Traditional Innovative <ul><li>Focus Groups </li></ul><ul><li>Executive Opinion Interviews </li></ul><ul><li>Online Surveys </li></ul><ul><li>Mall Intercepts </li></ul><ul><li>Secret Shopping </li></ul><ul><li>Telephone Surveys </li></ul><ul><li>Secondary Data Analysis </li></ul><ul><li>Market Mapping™ Workshops </li></ul><ul><li>Decision Log™ Web Logs </li></ul><ul><li>Wave Series™ Product Development Panels </li></ul><ul><li>Customer Site Visits </li></ul><ul><li>Customer Anthropology Programs </li></ul><ul><li>e361™ Voice of The Customer Portals </li></ul>
  8. 8. Unique Processes & Abilities <ul><li>Execution Elements: </li></ul><ul><li>EQUS Frontline™ Client Portals </li></ul><ul><ul><li>Real time project execution </li></ul></ul><ul><ul><li>Real time collaboration & updates </li></ul></ul><ul><li>Client-Centric Project Execution Processes </li></ul><ul><ul><li>Thorough project kick-off and briefing sessions </li></ul></ul><ul><ul><li>Quick-to-market production processes </li></ul></ul><ul><li>Analysis and Insights Workshops </li></ul><ul><ul><li>Insights and implications, not “data deluge” </li></ul></ul><ul><ul><li>Actionable strategic recommendations </li></ul></ul>“ We believe, above all, in total commitment to our clients, their projects and the delivery of superior, timely output on every project we undertake.” -From the EQUS Values and Vision Statement  
  9. 9. EQUS Foundation Our Philosophy: Philanthropy and Community Development are the cornerstone of EQUS values <ul><li>1% of revenues annually to charity </li></ul><ul><li>Service contributions </li></ul><ul><li>Encouraging honorarium donations </li></ul>Donation Recipients EQUS Foundation Pillars:
  10. 10. Thought Leadership <ul><li>Complimentary Technology Directions Briefings </li></ul><ul><li>&quot;Real Estate&quot; on EQUS Insights ™ Surveys (by invitation) </li></ul><ul><li>Access to thought leaders for Vantage Point interviews </li></ul><ul><li>&quot;Situational Fluency&quot; with our clients' core technology areas, roadmaps and trends </li></ul>We participate in the technology community through our EQUS Insights ™ Surveys and Briefings Benefits to our clients: