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A New Roadmap for Insight Management

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Summarising 15 years’ work on Insight best practice, this presentation will propose a lens through which all senior leaders should view Insight capability in large organisations. The Insight Roadmap comprises 8 Territories and 32 Areas, and we will share information about the things Insight teams tend to be good at or poor at, as revealed in the IMA’s Insight Benchmarking with a host of household names in the UK, North America and elsewhere.

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A New Roadmap for Insight Management

  1. 1. A New Roadmap for Insight Management James Wycherley, Insight Management Academy Beyond MR A New Roadmap for Insight Management James Wycherley Insight Management Academy
  2. 2. A New Roadmap for Insight Management James Wycherley, Insight Management Academy Beyond MR Customer Insight: organisation’s most valuable asset Your Photo © Insight Management Academy
  3. 3. A New Roadmap for Insight Management James Wycherley, Insight Management Academy Beyond MR But it has no value at all unless it is used Your Photo There is no point in doing any research or analysis unless it drives decisions Insight is information which can make a difference Insight management is all about making it make a difference © Insight Management Academy
  4. 4. A New Roadmap for Insight Management James Wycherley, Insight Management Academy Beyond MR Progressive Insight functions are going on a journey Your Photo ...a journey from service provider to strategic asset © Insight Management Academy
  5. 5. A New Roadmap for Insight Management James Wycherley, Insight Management Academy Beyond MR An Insight journey needs an Insight Roadmap Your Photo © Insight Management Academy
  6. 6. A New Roadmap for Insight Management James Wycherley, Insight Management Academy Beyond MR
  7. 7. A New Roadmap for Insight Management James Wycherley, Insight Management Academy Beyond MR Insight Generation & Insight Knowledge Your Photo © Insight Management Academy
  8. 8. A New Roadmap for Insight Management James Wycherley, Insight Management Academy Beyond MR Insight Influence & Insight Communication Your Photo © Insight Management Academy
  9. 9. A New Roadmap for Insight Management James Wycherley, Insight Management Academy Beyond MR Insight People & Insight Positioning Your Photo © Insight Management Academy
  10. 10. A New Roadmap for Insight Management James Wycherley, Insight Management Academy Beyond MR Insight Strategy & Insight Commerciality Your Photo © Insight Management Academy
  11. 11. A New Roadmap for Insight Management James Wycherley, Insight Management Academy Beyond MR Check your current location and invest in a map Your Photo © Insight Management Academy
  12. 12. A New Roadmap for Insight Management James Wycherley, Insight Management Academy Beyond MR Before your spend on research, invest in Insight Your Photo •  Free Insight Benchmarking •  Free 5 Minute Insight articles •  Free 6 month membership trials Ø  info@insight- management.org © Insight Management Academy
  13. 13. A New Roadmap for Insight Management James Wycherley, Insight Management Academy Beyond MR Thank You! info@insight-management.org Your Photo
  14. 14. A New Roadmap for Insight Management James Wycherley, Insight Management Academy Beyond MR Q & A James Wycherley Insight Management Academy Sue York The Handbook of Mobile Market Research

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