Context of Communication

1. Presented by:
Ranjit Singh
21646
CSE-B

2. CONTEXT OF
COMMUNICATION

3. Meaning of ‘Context’
 Context is made up of the parts of
communication that influence the
meaning of a message. Context has
an influence on the communication
process. Contexts can overlap,
creating an even more dynamic
process.

4. Different Contexts of
Communication
 Extra-personal Communication
 Intrapersonal Communication
 Interpersonal Communication
 Group Communication
 Public Communication
 Mass Communication

5. Extra personal
Communication
 Communication between human
beings and non human entities is
called as extra personal
communication.
 For ex. Your parrot responding to your
greetings.
 In this level of communication
understanding is required between
sender and receiver.
 Receiver responds in sign language.

6. Extra Personal
Communication

7. Intrapersonal Communication
 This takes place within the individual.
 Sender=Our relevant organ
 Receiver=Our Brain
 Feedback by brain

8. Interpersonal Communication
 Communication at this level refers to
the sharing of information among
people
 Interpersonal communication can be
formal or informal.
 For ex: Interaction with family
members, friends and different kind of
people
 It depends on the variety of factors like
, psychology of two parties, relation

9. Interpersonal Communication

10. Group Communication
 Group communication is a dynamic
process where a small number of
people engage in a conversation.
 Group communication is generally
defined as involving three to eight
people. The larger the group, the more
likely it is to break down into smaller
groups.

11. Group Communication

12. Public Communication
 Public communication happens when
individuals and groups engage in
dialogue in public sphere in order to
deliver a message to specific
audience. Public speaking events,
newspaper editorials and billboard
advertisement are a few forms of
public communication

13. Public Communication

14. Mass Communication
 Communication through media like
journals, books, TV, newspapers etc.
 For this kind of communication we
require a mediator to transmit
information

15. Mass Communication

16. Characteristics of Mass
Communication
Large Reach
This communication reach audience
scattered over a wide
geographical area.
Impersonality
Largely impersonal as the
participants are unknown to each
other.
Presence of a gatekeeper
Mass communication needs
additional persons, institutions to convey
message from sender to receiver.

17. THANK YOU!!!