smu assignment spring 2016

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DRIVE SPRING 2016
PROGRAM/SEMESTER Bachelor of Business Administration-
BBA Semester 3
SUBJECT CODE & NAME BBA 304 - Advertising and sales
BK ID B1598
CREDITS AND MARKS 4 CREDITS AND 60 MARKS
ASSIGNMENT
Q No Criteria Marks Total Marks
1 Define advertisement and explain its major characteristics with examples.
Definition- 3 marks,
Characteristics- 7 marks
3 marks
7 marks
10
2 Explain the word copywriting with definition. Also write in detail the copywriting
guidelines.
Definition - 3marks,
Guidelines – 7 marks
3 marks
7 marks
8( 2 marks for each)
10
3 What are the advantages and disadvantages of newspaper as a medium of
advertising?
Advantages- 5 marks
Disadvatages-5 marks
5 marks
5 marks
10
4 What do you mean by Public relations (PR)? What are the difference between PR
and advertising?
Meaning- 5 marks,
Differences- 5 marks
5 marks
5 marks
10
5 Define personal selling and explain the steps involved in personal selling process?
]
Definition -3 marks,
Steps-7 marks
3 marks
7 marks
10
6 Explain the various methods for evaluating the performance of salespeople?
Each method carries – 2 marks 5*2 – 10 marks 10
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Note –Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
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