Socio-economic profiling model

2. By the end of this lesson:
 You must be able to analyse the target
audience of a magazine cover according to
the socio-economic and psychographic
audience profiling models.

3.  What is the target audience of a media product?
 What is mass audience?
 What is niche audience?
 What is the demographic profiling model?
 What are the main six criteria of the demographic
profiling model?

4. The basis for this system is the purchasing
power of a particular sector of society.
What does this mean?

5. A
Senior managers of large-scale
organisations , bankers, lawyers, doctors
(very well paid professionals)
B Middle management, teachers, liberal
professionals (fairly well paid professionals)
C1 (White collar workers) Office supervisors,
junior managers, nurses, bank clerks,…
C2 Skilled (blue collar) workers and trades
persons, such as electricians, plumbers,...
D
Semi-skilled and unskilled
manual workers, such as retailers, drivers,
waiters,...
E Unemployed, students, pensioners, casual
workers.
The Standard Occupational
Classification categorises
people in terms of their
occupation or income.
One common way of
describing audiences is to
use a letter code to show
their income bracket.

6.  According to this classification, what group would you belong to?
A Senior managers of large-scale organisations , bankers, lawyers, doctors (very well
paid professionals)
B Middle management, teachers, liberal professionals (fairly well paid professionals)
C1 (White collar workers) Office supervisors, junior managers, nurses, bank clerks,…
C2 Skilled (blue collar) workers and trades persons, such as electricians, plumbers,...
D
Semi-skilled and unskilled
manual workers, such as retailers, drivers, waiters,...
E Unemployed, students, pensioners, casual workers.

7.  Using the Socio
Economic model
describe for what
audience this
magazine is designed.

8.  Using the Socio
Economic model
describe for what
audience this
magazine is designed.

9.  Using the Socio
Economic model
describe for what
audience this
magazine is designed.

10.  Using the Socio
Economic model
describe for what
audience this
magazine is designed.

11.  Using the Socio
Economic model
describe for what
audience this
magazine is designed.

12.  Using the Socio
Economic model
describe for what
audience this
magazine is designed.

13.  Using the Socio
Economic model
describe for what
audience this
magazine is designed.

14.  Using the Socio
Economic model
describe for what
audience this
magazine is designed.

15.  Using the same three magazine covers of your
previous demographic profiling analysis,
answer the following questions:
 Who is the product aimed at? Think of specific
audiences in terms of socio-economic profiling.
 How do you know? Explain it in a couple of
sentences.

16. Socio-economic group: Mostly of group E, due to be targeted
mainly at children/ young people (students) as it features a Marvel
blockbuster in the cover.
Socio-economic group: Mostly of groups C1/B, as this magazine
features a high range car in the cover.
Socio-economic group: Mostly of groups B, C1/C2, as this is a
beauty and fashion magazine targeted at middle class audiences.

17.  What is demographic profiling model?
 What are the main six criteria in the
demographic profiling model?
 What is the socio-economic model?
 What socio-economic and demographic group
are you in?

18. Progress Bar:
Circle your effort level for today’s lesson.
1 2 3 4 5
WWW EBI

19. Effort Level: Description:
1 Excellent – all work completed, with great detail, description.
2 Good – most work completed but more detail required.
3 Satisfactory – some work completed.
4 Unsatisfactory – some work incomplete.
5 Poor – most work incomplete.