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Newspaper Lesson 1 Intro and exam
This document provides an introduction and overview of key concepts for an exam on newspapers and media language. It outlines the focus areas of Section A, which will involve analyzing the front pages of The Times and The Daily Mirror newspapers. Section B will assess knowledge of media industries and audiences in relation to newspapers. The document then defines common newspaper conventions like mastheads, headlines, and visual elements. It also introduces theoretical frameworks for analyzing media language and how meanings are constructed in newspapers. Key news values that influence what stories are covered are also defined.
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Newspaper Lesson 1 Intro and exam
- 1. Intro to Newspapers& Exam Lesson 1
- 2. NEWSPAPERS Component 1 SectionsA & B Focus Areas • Section A • Media language • Representation • Media contexts • Section B • Media industries • Audiences • Media contexts on A You will need to study the front and back pages of The Times and the front page and linked article in The Daily Mirror You will need to study a complete edition for each newspaper (plus selected pages from each of their websites)
- 3. Learners will developthe ability to… • analyse critically and compare how media products, including products outside the commercial mainstream, construct and communicate meanings through the interaction of media language and audience response • use a range of complex theories of media studies and use specialist subject specific terminology appropriately in a developed way • debate key questions relating to the social, cultural, political and economic role of the media through discursive writing • construct and develop a sustained line of reasoning which is coherent, relevant, substantiated and logically structured in an extended response.
- 4. Media Language Theoretical Framework MediaLanguage Media Forms How the different modes and language associated with different media forms communicate multiple meanings Advertising & marketing Music video Newspapers How the combination of elements of media language influence meaning Advertising & marketing Music video Newspapers How developing technologies affect media language Music video Newspapers The codes and conventions of media forms and products, including the processes through which media language develops as genre Advertising & marketing Music video Newspapers
- 5. Media Language Theoretical Framework MediaLanguage Media Forms The processes through which meanings are established through intertextuality Advertising & marketing Music video Newspapers How audiences respond to and interpret the above aspects of media language Advertising & marketing Music video Newspapers The significance of the varieties of ways intertextuality can be used in the media Advertising & marketing Music video Newspapers The way media language incorporates viewpoints and ideologies Advertising & marketing Music video Newspapers
- 6. In the exam SectionA: Analysing Media Language and Representation (45 marks) One question (media language) will require analysis of an unseen text – this may either be an advert, music video or newspaper front pages. The other question (representation) is based on an unseen text and will require comparison to one of the texts your have studied – this may be either an advert, music video or newspaper front page. One of these questions is likely to be audio-visual.
- 7. Section B: UnderstandingMedia Industries and Audiences (45 marks) This section will assess knowledge and understanding of media industries, audiences and media contexts in relation to any of the forms studied for this section: advertising & marketing, film, newspapers, radio and video games. There will be two questions: • Question 3 will be a stepped question assessing knowledge and understanding of media industries in relation to one form studied. • Question 4 will be a stepped question assessing knowledge and understanding of audiences in relation to a different media form from that assessed in question one.
- 10. Newspapers:The Times andThe Daily Mirror You will develop knowledge and understanding of the two newspapers as evolving media products in terms of the relevant newspaper industry and audience issues they illustrate. In order to develop this awareness, you will consider one complete print edition of each newspaper chosen by me and selected key pages from each newspaper's website, including the homepage and at least one other page.
- 11. Masthead the newspaper's name,often in traditional gothic lettering. It may not have changed for many years so it's the easiest way to identify a newspaper. An important part of branding – semantic codes of the name can be identified. Slogan a 'catchphrase' summing up the newspaper's philosophy or unique selling point “All The News That's Fit To Print”—The New York Times 'Puffs' or ‘blurbs’ colour bands that aim to attract readers to additional stories inside – usually more light hearted to broaden the audience base Headlines the largest typeface on the page for the most important stories. Popular newspaper employ colloquialism and puns with quality newspapers being more formal Newspaperconventions
- 12. Strapline in smaller typeface,above or below headline that explain more about the story Local School Rocked by Series Of Explosions Standfirst Block of text that introduces the story and offers initial content By-line journalist's name & details, often includes a photo By Clark Kent, Special Correspondent Standalone A picture story used on the cover to offer visual engagement Central Image Usually a dramatic picture filling most of the cover, anchorage text/caption usually close by to offer context
- 13. News in brief(NIB) / side bars Smaller facts or articles in a list / column positioned at the side or bottom of the paper Pull Quotes Interesting quotes from the article extracted and written in larger font to make it stand out “I really like ice cream when it’s hot” Jump Line Follows the teaser headline on the front page encouraging readers to buy and read on. Adverts Newspapers may included adverts and offer on the cover – depending on the type – which will appeal to the audience ‘Turn to page 6’
- 14. Visual Elements White space Areaon the newspaper that has no text, image or advert is left blank Margins and gutters Lines to prevent text overlapping , newspapers have clear set areas of text, image, title Frames Shapes outlining the parts of text such as stories or columns, to make them visually separate Columns Newspapers always use columns when producing covers – it is the conventional layout Serif Font – Italic style font Sans serif Font – Plain font type
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- 16. Threshold Unexpectedness Negativity Elite persons/places Unambiguous Personalisation Proximity Continuity/currency The biggerthe impact and reach of the story An event that is a shock or out of the ordinary Bad news is more interesting ‘if it bleeds, it leads’ Stories about important people and powerful nations Stories that are easy to understand and for papers to report on Stories that include human interest – ‘real’ people Stories that are closer to home are more likely to be included Stories that are already in the news continue to run and are updated