This document discusses audience profiling models used in media studies, including demographic, socioeconomic, and psychographic models. It explains that media classifies audiences using profiling to understand who their target viewers are. The document also provides examples analyzing the target audiences of three magazines - Vibe, XXL, and The Source - describing their gender, age, location, income level, and psychographic profiles to understand who the magazines aimed to reach.
2. By the end of this lesson:
๏ก You must be able to tell the difference between
the demographic, socioeconomic and
psychographic audience profiling models.
๏ก You should be able to explain why the media
classifies audiences.
๏ก Amazing if you can analyse a media product and
guess its specific psychographic audience.
3. A
Senior managers of large-scale
organisations , bankers, lawyers, doctors
(very well paid professionals)
B Middle management, teachers, liberal
professionals (fairly well paid professionals)
C1 (White collar workers) Office supervisors,
junior managers, nurses, bank clerks,โฆ
C2 Skilled (blue collar) workers and trades
persons, such as electricians, plumbers,...
D
Semi-skilled and unskilled
manual workers, such as retailers, drivers,
waiters,...
E Unemployed, students, pensioners, casual
workers.
The Standard Occupational
Classification categorises
people in terms of their
occupation or income.
One common way of
describing audiences is to
use a letter code to show
their income bracket.
4. Target audience analysis
Gender: Mostly Male but Unisex
Race: Both
Age: 16-24
Geo-demographics: USA and countries that speak
English.
Socio-economics: D and E
Psychographic profile
Conclusions/Justification: Vibe is a
very popular magazine USA that was
first released in September 1993. The
magazine got popular then went
worldwide. The magazine was known
for showing new upcoming rappers
and new tunes that has been new
released.
5. Target audience analysis
Gender: Male
Race: Black
Age: 16-24
Geo-demographics: USA and countries that speak
English.
Socio-economics: D and E
Psychographic profile
Conclusions/Justification: XXL is a very
popular magazine USA that was first
released in 1997. The magazine got
popular then went worldwide. The
magazine was known for showing new
upcoming rappers and new tunes that
has been new released.
6. Target audience analysis
Gender: Mostly Male but Unisex
Race: Both
Age: 16-24
Geo-demographics: USA and countries that speak
English.
Socio-economics: D and E
Psychographic profile
Conclusions/Justification: The Source
is a very popular magazine USA that
was first released in 1988. The
magazine got popular then went
worldwide. The magazine was known
for showing new upcoming rappers
and new tunes that has been new
released.
