The document discusses the differences between broadsheet and tabloid newspapers in the UK. Broadsheets, like The Guardian, focus on hard news for a niche audience while tabloids, like the Daily Mail, focus on soft news and sensational stories for mass appeal. Broadsheets have a broadsheet format with long vertical pages, while tabloids have a compact size. The document also provides ownership information for The Guardian and Daily Mail newspapers.

1. Broadsheets andTabloids’ political bias.
Daily Mail and The Guardian ownership

2.  Hard news: Politics, economics, global current affairs, culture: literature, arts
(Niche audience content)
 Soft news: Sensationalist reports on hard news, crime stories, astrology,
celebrity gossip and television, sports and general entertainment (Mass
audience content)

3.  Broadsheet: the largest newspaper format, characterized by long vertical pages
(typically 57 cms). Traditionally associated with higher-quality journalism (hard
news).
 Tabloid: A newspaper with a compact page size smaller than broadsheet.The
term tabloid journalism refers to an emphasis on such topics as sensational crime
stories, astrology, celebrity gossip and television, sports and general
entertainment (soft news).

4.  A system of ideas and ideals (values and beliefs), which forms
the basis of an economic or political theory and policy, and
which are therefore characteristic of a social group or individual.
 These are the main political parties in the UK:

5. Centre
Left
wing
Liberal
Broadsheet newspapers Tabloid newspapers
Conservative/Right
wing
Conservative/Right
wing

6. Social democratic parties: Liberal democrat party: Conservative parties:

7. DMGT (Daily Mail and General Trust PLC) is a
British media company, owner of the Daily Mail.
The company operates in over forty countries
through its subsidiaries RMS, DMG Information,
DMG Events, Euromoney Institutional
Investor and DMG Media, and manages a
multinational portfolio of companies, with total
revenues of almost £2 billion.
Jonathan Harmsworth, 4th Viscount Rothermere,
is the chairman and controlling shareholder of
the company. The head office is located in
Northcliffe House in Kensington, London.
Founded: 1896
Founders: Alfred Harmsworth, 1st Viscount Northcliffe
(editor) and Harold Harmsworth, 1st Viscount Rothermere)
Owner: Jonathan Harmsworth, 4th Viscount Rothermere
(chairman and controlling shareholder)
Website: www.dmgt.com

8. Founded: 1907 (as the Manchester Guardian)
1993 (Guardian Media Group plc)
Founder: C. P. Scott
Owner: Scott Trust Limited
Website: https://www.theguardian.com
GMG (Guardian Media Group Public Limited
Company) is a British mass media company
owning various media operations including
The Guardian and The Observer.
The group is wholly owned by Scott Trust
Limited, with headquarters in London.
This company was established in 1936 by
John Scott Russell, son of the founder C.P.
Scott .
Guardian Media Group exists to support the
core purpose of its owner, Scott Trust Limited:
to secure the financial and editorial
independence of The Guardian in perpetuity.

9. Task
• Explain how and why is it a biased representation:
• What topic is being represented?
• Explain how does that representation work at a denotative level.
• Explain how does that representation work at a connotative level.
• Are there any stereotypes/countertypes being used in the construction of this representation? Explain.
• Are there any symbols used in this representation? Explain.
• Explain what is the ideology implicit to this message.
• Explain why is this a biased message. (What is the intention of the bias?)
• Is this an example of political propaganda?
• Is it an example of demagogy? How does this newspaper use demagogy (appeal to its audience's prejudices,
anxieties and fears as well as fantasies and desires) in order to promote a political
cause (propaganda)? Explain how that news report seeks political support by appealing to
the desires and prejudices of ordinary people rather than by using rational argument.
• Is this a credible/reliable source? Explain.

11. Wednesday, 1st November

12. Thursday, 2nd November

13. Wednesday, 8th November

14. Friday, 10th November