The document is an evaluation of a magazine cover created by the author for a school assignment. [1] The author's magazine cover uses conventions common to real magazines such as a masthead, left third layout with main image, and dateline. [2] It is targeted towards youth in years 12-13 from different ethnic groups and urban settings. [3] The magazine would be distributed nationally to sixth forms through a central student team that publishes main articles, while individual schools add local content through their own student editors.

1. Magazine Cover Evaluation By James Baird Hutchinson

2. In what ways does your media product use, develop or challenge the forms & conventions of real media products? In my Magazine cover as you can see I kept to the same conventions as normal magazine. I kept a Masthead, made use of the left third also with a main image. The use of a dateline is also mirrored from popular magazines as to make it look more professional. I have furthermore used kickers and explanatory text to give make the reader more engaged with the cover and to think it is more likable. I liked the touch of the peeling sticker as I had seen I done before In a high street fashion mag. Masthead Dateline Left Third Main image Kickers & Explanatory text

3. How does your media product represent particular social groups? Groups Represented: Youth – By having one as the main image Urban – The main image is in the city Different Ethnic Groups – the model is mixed race Teenagers in years 12-13 – the model is in year 12

4. What kind of media institution might distribute your media product and why? I designed my product to be distributable to sixth forms all over the country. It doesn’t matter if they are state or private and it would be available to boys, girls and teachers. Each sixth form would have its own student editor who adds in local school news in addition to the national news that already comes with it. But the national news would be published my a student team in a central location. Central HQ Student Team Publishing Main articles E.G. St. Marylebone Sixth Form Student Editor(s) Local articles E.G. La Swap Sixth Form College Student Editor(s) Local articles E.G. Grey Coat Hospital Sixth Form Student Editor(s) Local articles

5. Who is the audience for your media product? (the target market)? Year 12 & 13 All Ethinic Backgrounds Boys & Girls All classes - Rich or Poor Teachers Students

6. How did you attract/address your audience? Funky Colours Young model – relate the audience more Exiting Headlines Magazine is free Interesting news Tips & Guides

7. In the process of constructing this product, what have you learnt about the technologies employed? I have leant how to use multiple software's and tools such as: Photoshop: Clone tool, Spot remover, Laying technique, eye dropper, light change, blurring, shadowing & magic wand tool. Blogger: How to setup, edit and publish a blog with different techniques. Slideshare: How to upload and post slides on to blogger.