1. Rachana Mandan
E-Mail: rachanamandan@gmail.com
Phone: +91-9173168681
Address: 203, Vatsraj Apartments, Opp. Shraddha School, Near Jodhpur Village, Satellite, Ahmedabad – 380015
Result-oriented Professional, targeting challenging assignments in Marketing Operations / Public Relations / Media
Planning with a growth-oriented organization of repute; preferably in Pune / Ahmedabad
S K I L L S E T
Business Development
Brand Management
Marketing Operations
Client Relationship Management
Public Relations
Sales & Marketing
Revenue Generation
Media Planning
Team Management
P R O F I L E S N A P S H O T
• Business Manager with 13.5 years of experience in Media, TV, Films &
Television and Infotainment industry
• Worked with Shri P. Kumar Vasudev (Father), the first Producer Director of
Delhi & Mumbai Doordarshan
• Acted as the A.D. to the Director, Shri P.Kumar Vasudev for the first Indian
Hindi Soap Opera ‘Hum Log’
• Proficiency in media management and implementing product positioning
plans/ policies
• Skills in brand/image building and marketing through a synergic set of
communication activities (internal and external)
• Appreciated for launching unique systems and benchmarks and piloting key
initiatives in the field of Corporate Communications
• An innovative leader with entrepreneurial initiative and vision, who drives
revenues and manages rapid growth profitably with a focus on building a
strong corporate culture
• An out-of-the-box thinker with proven track record of ameliorating business
revenues, streamlining workflow and creating a team work environment to
enhance profitability innovatively for reputed clients
O R G A N I Z A T I O N A L E X P E R I E N C E
Since Sep’12 with The Sandesh Ltd., Ahmedabad, Gujarat as Business Manager
Leading & supervising a team of 5 professionals as Corporate Marketing Head
Role:
• Interacting with and generating public relations with corporate & national clients in Ahmedabad
• Conducting National corporate coordination with the company’s office in other cities
• Conducting opportunity analysis by keeping abreast of market trends to obtain marketing intelligence reports;
handling business activities regarding product positioning to face counter-competition
• Devising & effectuating go-to-market strategy with accountability of introducing products to win mutually beneficial
deal; pioneering business development to enhance revenues by identifying market opportunities
• Networking with prospective clients, generating business from the existing accounts and achieving profitability and
increased sales growth
• Developing marketing communication plans inclusive of complete campaign planning across media, directing
communication strategy (concepts & research) and creative development process
• Analysing consumer insights and concepts to ascertain who the target audience is and how best to reach them cost
effectively
Feb’11-Aug’12 with Gujarat Samachar / Asian Voice (UK Edition), Ahmedabad, Gujarat as PRO & Business Head
Led & supervised a team of 6 personnel (Head for all sales & marketing operations from India.)
Role:
• Coordinating with PR Agencies to develop campaign plans to realize the organizational objectives; analysing post-
communication impact by staying abreast of new communication tools and using them effectively
• Promoting products through the development & implementation of marketing strategies like book launches and
other events
• Preparing effective media/public relations strategies in coordination with officials to maintain mutual relations &
understanding
• Generating business for the NRI market.

2. Significant Accomplishments:
• Launched an innovative concept of Coffee Table Book, thereby generating 48% increase in revenue
P R E V I O U S E X P E R I E N C E
Apr’90 – Apr’92 with Radio TV Commercials (RTVC), Mumbai as Accounts Manager
(Monitored the inflow & outcomes of funds and produced infomercials)
• Bagged Best Employee for Corporate Communications Award
Apr’87 – Apr’88 with Doordarshan, Mumbai as Editor & Post Production In-Charge
Apr’86 – Apr’87 with Business India Group, Mumbai as Accounts Lead
• Received Best Performing Employee of the Year Award by being the number 1 performer consistently
May’84 – Apr’85 with Vave Communications, Mumbai as Senior Executive
A C A D E M I C D E T A I L S
1989 Masters in Mass Communication from Xavier’s Institute of Mass Communication, Mumbai
1987 B.Com. from Maharashtra State University
P E R S O N A L D E T A I L S
Date of Birth: 19th
October 1966
Languages Known: English, Hindi, Marathi & Gujarati