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Resume_Santosh_Saha

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Resume_Santosh_Saha

  1. 1. SANTOSH SAHA Mobile: +91 8584048617 E-Mail: santosh_rtlslg@rediffmail.com/ santoshsaha.santoshsaha@gmail.com JOB OBJECTIVE Seeking senior level assignments in the field of Marketing Communication and Brand Management with an organization of high repute, preferably in FMCG / Telecom / Electronics sectors / Retail / Cement PROFILE SUMMARY  A dynamic professional with enriched experience of almost 12 years in Marketing Communication, Strategy Planning, Retail Brand Building, Event Management and Relationship Management in Telecom & Cement sector  A principle executive ‘point of contact’ for the company accountable for ensuring that appropriate marketing strategies are in place and are acted upon according to the priorities  Expertise in directing organisations in the visioning of a marketing strategy, creating and positioning brands, determining strategic business direction and executing plans  A proactive planner with expertise in budgeting, strategic planning, media planning, market plan execution, corporate communication and brand management (ATL & BTL activities)  Skilled in handling marketing plans execution, product promotion and implementation of business strategies to accomplish the decided targets CORE COMPETENCIES  Budget planning in various head of marketing communication activity  Brand launch budget plan for the state  Developing marketing strategies to build consumer preference and evolve marketing procedures and the commercial framework  Print and Electronic media planning and buying  Outdoor media planning and buying as per TG  Planning marketing activities to achieve volume & review effectiveness  Formulating branding and promotional strategies with the objective of changing the perception of the clients  Planning and implementing result oriented branding activities, events and visibility campaigns  Influencing the mind set and perception of the clients and making them more brand loyal  Conducting market analysis to assess prevalent economic environment, identifying business risks & recommending effective mechanisms to mitigate the same  Devising & implementing pre & post marketing activities for successful launching a brand and in sustaining phase  Establishing strategic alliances / tie-ups with financially strong & reliable partners and implementing strategies to achieve revenue targets  Identifying prospective clients to generate business and achieving increased sales growth ORGANISATIONAL EXPERIENCE Since April’13 with Cement Manufacturing Company Limited (Star Cement), Century Ply Group, Kolkata, West Bengal, India as Brand and Marketing Communication Manager for West Bengal and Bihar. Got promotion in the year of 2014 from Dy. Manager to Manager Role:  Planning budget for the Bengal, spearheading ATL and BTL activities and segregating the regional budget in various budget heads as per activity
  2. 2.  State launch budget planning and executing the planned activity within given timeline  Accountable for ascertaining 100% utilization of the budget, managing monthly business wise BTL & ATL development planning and ensuring the production and execution within the TAT  Regular close coordination with the creative agency and for creative development as per the business requirement  Coordinate with media agency for any print and electronic media ad release  Overseeing visibility planning and execution at dealer & Sub-dealer level and managing new POSM development to give new look and visibility for West Bengal and Bihar  Responsible for the corporate visibility throughout the highway, main town and block market to increase the brand recall & positioning  Administering trade and consumer engagement program and forwarding monthly report to HO on signage, painting, outdoor and competition activities  Carrying out promotional activities for any new launched towns in Bengal & Bihar, organizing dealer meet and managing competition activity update  Managing agency & the vendors for executing the planned job in a proper manner within TAT  Managing and monitoring the daily activities of my team.  Issuing PO to the vendors, updating vendor payment, following up with the commercial department on vendor payment  Taking care of monthly bills, ensuring timely bill submission for less monthly provisioning and spearheading branding activities at events & sponsorships Accomplishment:  Successful launch a new brand in West Bengal and Bihar state  End to End planning and execution for new product launch in North east Market  Received positive response for the completion on Bihar launch activity  Successfully planned and implemented the whole BTL activity include opening ceremony of Durga Puja’15 (World’s Largest Durga – Eto Bori Sotti) campaign. Aug’11 – March’13 with Reliance Communications Limited, Kolkata, West Bengal, India as Marketing Communication Lead (Manager) Role:  Planning budget for the circle, spearheading ATL and BTL activities and segregating the circle budget in various budget as per activity  Accountable for ascertaining 100% utilization of the budget, managing monthly business wise POP development planning and ensuring the production TAT  Managing POP creative development and finalization with the creative agency and planning POP production as per the business requirement  Overseeing signage planning and execution at retail level and managing new POSM development to give new look and visibility  Administering trade and consumer engagement program and forwarding monthly report to HO on POP, signage, outdoor and competition activities  Taking care of monthly bills, ensuring timely bill submission for less monthly provisioning and spearheading branding activities at events & sponsorships  Carrying out promotional activities for any new launched products, organizing dealer meet and distributor meet and managing competition activity update  Managing agency & the vendors for executing the planned job in a proper manner within TAT  Issuing PO to the vendors, updating vendor payment, following up with the commercial department on vendor payment Accomplishment:  Instrumental in launching 2-3 Handsets in Malls of Kolkata and suburban markets, thereby boosting sales by 500 Handsets in just 7 days
  3. 3.  Undertaking the brand refreshment activity done within the given targeted timeline. PREVIOUS EXPERIENCE  May’10 – Aug’11 with Sistema Shyam Teleservices Limited (MTS)., Siliguri as Marketing Specialist  Nov’09 - May’10 with Dish TV India Ltd., Guwahati as Sr. Executive Marketing  Feb’08 - Nov’09 with Bharti Airtel Ltd., Siliguri as Zonal Marketing Communication Executive for NB & Sikkim  May’04 – Feb’08 with Reliance Telecom Ltd., West Bengal Circle Office based at Siliguri as Marketing Communication Executive EDUCATION  MBA (Specialization - Marketing) from Sikkim Manipal University in 2008  B.Com. from Siliguri College of Commerce (affiliated to North Bengal University), Siliguri in 2004 PERSONAL DETAILS Date of Birth: 27th April, 1983 Linguistics Abilities: Bengali, English, Hindi & Nepali Address: MIG C 4/10, 1050/2, Dipabali Complex, Survey Park, Calcutta Greens, Kolkata – 75 No. of Dependents: N/A Marital Status: Married Permanent Address: D.P Sarani, P.O & P.S – Pradhan Nagar, Siliguri, Dist – Darjeeling, Pin – 734002, West Bengal, India

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