2. Try to come up with a product or service that you can
sell or offer around the campus. It can be sweets like
polvoron or yema, small souvenirs like keychains or
bags, or services like foot spa or harana (serenade) for
hire.
Add a personal twist to your product. If it is a food
product, add something that you think could be
marketable. You may add malunggay to polvoron. The
keychain may contain a caricature of buyer.
ACTIVITY
3. Product Information
Product or Service Name:_________________________________________
Group Name:___________________________________________________
Group Members:
______________________________________________________________
______________________________________________________________
Product Description:
______________________________________________________________
______________________________________________________________
Ingredients/Materials:
______________________________________________________________
______________________________________________________________
Estimated Sale Price:____________________________________________
On a sheet of paper, fill out the information of your product.
4. Let us assume that we are going to sell milk tea with the
following information:
Product Information
Product Name/Brand: Starbuko Organic Milk Tea
Company/Group Name: Starbuko Foods Corporation
Product Description:
Starbuko Milk Tea is a special milk tea using organic ingredients
especially made for Filipinos.
Ingredients/Materials:tea, water, condensed milk, ice, special
sweetener
Estimated Sale Price: 25 PHP per cup
ESTIMATING THE PRODUCT COST
USING MICROSOFT® EXCEL
5. We will use Microsoft® Excel to find out if our
estimated sale price is reasonable considering the
actual price of the ingredients.
1. Start with your information.
6. Note: Values with PHP or Philippine Peso sign use the
Accounting Number format. Its default uses the dollar
symbol ($). To change this, click the drop down arrow at
the currency button then select More Accounting
Formats, then change the symbol to PHP.
7. 2. Use the SUM formula to get the summation of the
values from C4 to C7. The SUM formula is =SUM(C4:C7).
Type this on cell C8 as shown.
8. 3. Check if our estimated price will earn us profit. Type
the additional information then apply the subtraction.
9. 4. The result is PHP (2.20). our estimated price is not
profitable. Let us make an adjustment. Include the
information below and deduct the Total from the New
Sale Price:
10. 5. The result is PHP 7.80. This is definitely profitable at
this price. However, this does not guarantee our
product’s success.
6. Save your file as L4 Cost of Ingredients.xlsx
11. Now it is your turn to do this for your own product.
Remember to research on ingredient’s price and if
applicable, divide the quantity of a certain ingredient so
that it cost only cover one serving. For instance, a
300 ml condensed milk will cover about three servings
of milk tea, so you have to decide its price by three.
12. It is now time for us to collect data from our target
market. In reality, researchers would also come up with
survey questions before they release the product. The
data they gathered would help them determine if the
product has any chance of succeeding in a target
market.
ANALYZING DATA USING
MICROSOFT EXCEL
13. For your group’s product, come up with several
questions that will help you determine how your sample
from your target market would perceive your product.
Your target market for this activity is the people in your
school (teachers, students, personnel)
14.
15. Start your product testing in your school by letting
students , teachers, and/or personnel taste/test your
product. Afterward, gather the data and place them in
Microsoft Excel.
16.
17. Tip: to change the orientation of a text, press Ctrl + 1. To
open the Format Cells dialog box> Alignment tab>
under Orientation, specify the degree you want.
18. Obviously, this data raw. Assuming that we have a huge
sample, we have to apply several formulas to be able to
easily analyze the result of this survey.
Let us start by sample average formula to determine
the average rating of Quality, Taste, Presentation, and
Product.
19. The syntax would be =AVERAGE (cells involved)
Example:
Using figure 1, determine the average for Quality:
=AVERAGE(F5:F19)
20. Next, determine how many people said YES or NO if
they were satisfied with the product or if they would
recommend it to their friend. For this, we will use the
COUNTIF function.
Using the =COUNT function will allow us to count the
number of cells that contains something. For this, we
have to use the COUNTIF function.
21. COUNTIF Function Syntax:
=COUNTIF(range, criteria)
Range- the cells where the counting will take place.
Criteria- the label or value that determines if it is to be
counted
Example: the formula for getting the number of YES for
the criteria is.
=COUNTIF(J5:J19,”YES”)
22. If we were to determine if we should sell your product
or service to teachers or students, we can use the
AVERAGEIF function.
Using AVERAGEIF function, we can average a range if
the cell beside it equals to “Teacher” or “Student”
23. AVERAGEIF uses the following syntax:
=AVERAGEIF(range, criteria, average range)
Range- the range of cells where you want to look for
the criteria
Criteria- a value or label that determines if a cell is part
of the range to be averaged
Average Range (Optional)- the actual range of cells that
will be averaged, if omitted, the range will be
used instead.
