Hi Emmanuel,  You earned a grade of F on your assignment (57%). Assignment One covered an introduction, mission statement, goals, environmental analysis, and SWOT/Needs analysis. After addressing these elements, you should have been ready to move onto the second step of your marketing plan, Assignment Two. Remember, reading and including feedback is crucial in improving. Please review the feedback below. In order to score highly, more effort needs to be put forth. It important you make changes now in order to have everything needed for your final project. You did not describe feedback received. You did not explain how feedback will be used to improve the marketing plan. Brand Strategy: You did not provide a brand promise and did not provide all the executional elements that support the brand. These include the brand name – why? What does it mean? Brand logo – what is it, why does it work?;Brand slogan, should be short, emotional, and memorable - "Just Do It" or "A diamond is forever." Brand extension – what is a natural fit to grow your brand and company? All these executional elements need to be designed to support your brand. This was not clearly explained. Target Market: You did not provide the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. There is no such thing as a target market of everyone and this does not seem clear in your description. See pages 93-104. Positioning Statement and Perceptual Map: You did not submit or incompletely included a perceptual map that shows your company’s position against its competitors. Who are the competitors? What are their positions? How does that compare to your position? See textbook pages 107-113. You did not share a fully prepared positioning statement that included who you are talking to, who are you better than and why you are better. Be very realistic in this comparison. You can't be the best with the lowest price. Think of three legged stool with Quality, Service, and Price as the legs. If you have the lowest price - your quality and service need to match that; otherwise you have a lopsided stool. Consumer Behavior: There is little connection between your branding promise, the executional elements of your brand and the first step of need recognition in the consumer buying process. You did not examine relevant consumer behavior of your target market (also, your target markets are too broad. Considerations should be: age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc.). You need to explain more about your target market's consumer behavior - lifestyle values, attributes, wants and needs, etc. with the brand name, logo, slogan, brand extension, and positioning statement. Why will your brand promise will resonate with them ...

1. Hi Emmanuel,
You earned a grade of F on your assignment (57%). Assignment
One covered an introduction, mission statement, goals,
environmental analysis, and SWOT/Needs analysis. After
addressing these elements, you should have been ready to move
onto the second step of your marketing plan, Assignment Two.
Remember, reading and including feedback is crucial in
improving. Please review the feedback below. In order to score
highly, more effort needs to be put forth. It important you make
changes now in order to have everything needed for your final
project.
You did not describe feedback received. You did not explain
how feedback will be used to improve the marketing plan.
Brand Strategy: You did not provide a brand promise and did
not provide all the executional elements that support the brand.
These include the brand name – why? What does it mean? Brand
logo – what is it, why does it work?;Brand slogan, should be
short, emotional, and memorable - "Just Do It" or "A diamond is
forever." Brand extension – what is a natural fit to grow your
brand and company? All these executional elements need to be
designed to support your brand. This was not clearly explained.
Target Market: You did not provide the demographic profile
(e.g., age, gender, ethnicity, etc.), psychographic profile,
professional profile, geographic profile, and any other
segmentation variable you deem necessary. There is no such
thing as a target market of everyone and this does not seem
clear in your description. See pages 93-104.
Positioning Statement and Perceptual Map: You did not submit
or incompletely included a perceptual map that shows your
company’s position against its competitors. Who are the
competitors? What are their positions? How does that compare
to your position? See textbook pages 107-113. You did not
share a fully prepared positioning statement that included who

2. you are talking to, who are you better than and why you are
better. Be very realistic in this comparison. You can't be the
best with the lowest price. Think of three legged stool with
Quality, Service, and Price as the legs. If you have the lowest
price - your quality and service need to match that; otherwise
you have a lopsided stool.
Consumer Behavior: There is little connection between your
branding promise, the executional elements of your brand and
the first step of need recognition in the consumer buying
process. You did not examine relevant consumer behavior of
your target market (also, your target markets are too broad.
Considerations should be: age, lifestyle values, attitudes, wants
and needs, gender, age, number of kids, education income, stage
in the household lifecycle, geographic location (urban vs. rural,
etc.), or risk orientation, etc.). You need to explain more about
your target market's consumer behavior - lifestyle values,
attributes, wants and needs, etc. with the brand name, logo,
slogan, brand extension, and positioning statement. Why will
your brand promise will resonate with them.
You provided the appropriate number of quality references, and
showed a clear understanding of academic, peer reviewed
references. Most APA formatting is correct. Click here for more
info on references and citations formatting.
Mechanics: Do not use first or second person; eliminate the use
of I, we, our, you, yours, etc. Please use the templates
EXACTLY as provided in assignments and announcements. The
templates are APA formatted, has all the elements needed that
matches the rubric, and has tips so you gain the most points. As
a final note, there were a few grammatical issues with this
paper. Please make sure to proofread your paper before
submitting it. One of the best ways to do this is to read it aloud.
Hearing what you've written is a great way to catch grammatical
issues. Use of Quotes: quoting should be done only sparingly;
be sure that you have a good reason to include a direct
quotation when you decide to do so. To exhibit scholarly
writing and share your own thoughts, you should paraphrase.

3. Use of quotes as one of my professors told me once is “lazy”
writing. Here is a link for more details. and here is a link
for examples on how to paraphrase: APA Writing basics: Avoid
contractions in APA. Spell out numbers zero to nine. Aim
for three to five or more sentences per
paragraph. Capitalization Please see the Strayer Writing Center
for further help as well as www.grammarly.com
Emmanuel, I appreciate you taking the time to review my
feedback. Remember, if you have any questions or concerns,
please email me at [email protected].
Dr. Jingyun Zhang
Running head: VALENTINES CAKE HOUSE MARKETING
PLAN 1
VALENTINES CAKE HOUSE MARKETING PLAN 8
Valentines Cake House Marketing Plan Part B
Name
Professor
Course
Date

4. Marketing Environment and Strategies
The Valentine cake House has in the past and recently applied
different marketing strategies with main intention being to
strengthen product positioning in the market. To make the
marketing strategies effective, the company has also tried to
upgrade its marketing environment so that the marketing
strategies used get the target market as anticipated. The more
reason is that clients are different in the market and they are
different in preference when to marketing strategies. At
Valentines Cake House, marketing environment is comprised on
both internal and external forces. Some internal forces are
forces that the company can control since they are found within
the company for instance; men, money, machinery, materials,
and markets. External environment is further divided into two
the micro and macro marketing environment.
The micro environment is comprised of parties like suppliers,
partners, customers, competitors, the public, and market
intermediaries. On the other hand, the macro external
environment of the business marketing environment is
comprised of parties like; political and legal environment,
technological environment, physical environment, economic and
demographic environments. All these markets are taken into
consideration before marketing strategies that the company
would use are determined (Yam, 2016). The Valentine Cake
House makes use of different marketing strategies since the
target market that the business target is also diverse. However,
the main marketing strategies that the business uses include;
personal selling, advertising, sales promotion, direct marketing,
and publicity.
a. Consumer behavior
From the multiple research cases that the business has
conducted on customer behavior, it is evident that consumers in
the baking industry have specific preferences that different from
one customer to the other. The research has proven that it is
rarely likely for clients to change their behavior and attitude
especially when involved in the decision making process that

5. determines the final product that the business will prepare for
the client. Again, clients having the knowledge that the business
prepares high quality products, client’s behavior and attitude
seem to remain constant. Additionally, business data and
information proves that with different types of cakes on display
and on the menu list that clients can choose from, the business
has been able to maintain client’s behavior under control. The
more reason is that with creativity, the business ensures that
every client’s needs are listened to and a good product is
prepared that makes the clients happy and contented with the
services
b. Marketing research tools
Getting to understand the market is important when it comes to
the marketing process. The information helps in easily locating
the clients and applies a marketing technique that aligns with
the target market needs and expectations. There is a number of
marketing research tools involved in the Valentine Cake House
business marketing process. The Google keyword tool is highly
used because a majority of information about clients’ needs in
different geographical locations is available online (Ponto,
2015). Quest back is also an effective marketing research tool
that is used as it easily gives back feedback within a short time.
Key survey tool is also constantly used where people in
different locations are taken through a questioning session
either one-on-one or through answering to questionnaire forms.
The information obtained from the clients is used in the
marketing process. Market data websites and marketing
professional analytics are also used.
c. Marketing science of customer behavior and products in the
marketing exchange process.
One of the most important lessons that the business has learned
is about the marketing science that has to be applied in the
marketing exchange process. The more reason is that for the
business to remain successful and achieve set organizational
goals and objectives, it must maintain a high marketing
exchange rate. This is the rate at which company products are

6. given to clients and the clients gives the company money in
return. By so doing, sales are realized. The science that must be
present is that the product that the business is preparing must
align with the behavior of the consumer (Al-Shatanawi, Osman,
& Ab Halim, 2014). At Valentine Cake House, for the purpose
of maintaining a high marketing exchange rate, the science is
applied by engaging the clients before the products are
prepared. This means that they are designed and prepared using
clients recommended ingredients which make the end results to
align with customer behavior.
Marketing strategies used to create/communicate customer value
The Valentine Cake House in its years of operation has learned
that it is through effective marketing that communication with
the target market is done. Marketing is hence granted a priority
by the business as this is the only way the desired brand image
can be created and maintained in the public domain. Some of
the marketing strategies that the business uses to communicate
customer value are product differentiation. The company uses
differentiation strategy to communicate that the company treats
the clients far much better and different from competitors
because the company values the client (Hassan, 2012). The
second marketing strategy is by offering clients high quality
products. High-quality products communicate high customer
value. The third way is by setting affordable prices for the
products so that many clients can afford quality products. This
marketing strategy communicates that the company values all
clients and is focused at retaining them as clients.
i. Marketing framework through a situation analysis
Different marketing occasions makes use for a marketing
framework. Though the structure of the framework is the same
in all marketing activities of the business, the concepts are
different. For example, in a situation where the business was
marketing black forest cakes, the company has a specific
framework that it used for this case. The framework was
comprised of elements like objectives to be achieved,
information about the product, and information about the target

7. market. The framework also identified the size of the market,
their expectations, and competition. It is after all this
information had been gathered that the framework identified the
suitable marketing channels and strategies to be used and how
the product would be launched.
Effective marketing plan
a. Develop recommendations based on market analysis and
strategy
From the research conducted and lessons learned from the
Valentine Cake House case, it is evident marketing is important
as it helps create the right brand awareness. However, caution
must be applied because any wrong move or decision in the
marketing process has great potential to compromise brand
image in the eyes of product lovers and users. It is hence highly
recommendable that different market research tools must be
used during the marketing process. The tools help the marketing
process to remain informed about the market situation thereby
advising the marketing team on things to do and those to avoid.
Market analysis should be extensively done using different
strategies and results compared to determine the valid of
findings made. It is only after the marketing team is sure that a
move should be taken.
Secondly, it is important to always bear in mind that clients
differ in taste and preference when it comes to marketing. It is
for this reason that different marketing strategies should be
used. By so doing, there would be a specific marketing strategy
for every consumer in the market. This is a recommendable
move because it makes it possible for the business to balance
when it comes to targeting all clients in the market. It is a way
that the business can use to demonstrate to clients that they are
valued by the company. On marketing, it is recommendable to
promote and upheld ethics at all times and make sure that the
message is clear and precise. Instances where businesses have
made use of complicated marketing message have resulted in
many people ignoring the advert or message being passed across
and in other instances creating a negative publicity. Retaining

8. simplicity and elegance at the same time is the most effective
way of marketing.
b. Strategies to assess performance and achieve marketing goals
Achieving organizational goals and objectives is the overall aim
of any business. However, marketing also has its set goals and it
is the achievement of marketing goals that contributes to the
achievement of organizational goals and objectives. In the
entire marketing process, it is important to assess performance
of all members to make sure that they are giving their best
contributions towards marketing goals achievement (Fastré, Van
der Klink, & Van Merriënboer, 2010). One of the best strategies
that can be used is to set individual marketing goals and set a
timeline within which the goals should be achieved. To assess
performance, every employee to write a daily report of the
specific tasks done and accomplishments made on individual. In
the case of team work, each member to state the specific roles
that he/she played and how it contributed to the team’s daily
operations.
According to Fastré, Van der Klink, & Van, (2010); employees
can be used to evaluate each other. This is where other
employees in the same team can be asked about the performance
of one of the team members. This is an effective strategy
because employees strive to work hard in order to achieve good
ratings and performance comments from other employees. the
supervisor can also offer every employees daily performance
report to determine how every member of the team is
performing. Marketing goals can be assessed by checking the
number of people calling to ask about the products after hearing
from the marketing strategies employed. Also, the number of
clients making purchase and visiting different company sites
can also be used as an assessment strategy.
c. Dynamic strategies for competing
Competing is important as it is what keeps employees on their
toes and avoid getting into their comfort zone. To promote
competition among employees, the company can adapt a reward
system where every employee who performs better or comes up

9. with a unique marketing idea is rewarded. This is a strategy that
has been proven to work effectively because it brings extra cash
in the employees’ pocket. For the organization, research and
development is an effective competing strategy. The strategy
keeps the company informed of competitors’ strategies and
hence the company is able of other techniques to apply to go
ahead of competitors. Constant researchers keep an organization
ready for competition.
References
Al-Shatanawi, H. A., Osman, A., & Ab Halim, M. S. (2014).
The Importance of Market Research in Implementing Marketing
Programs. International Journal of Academic Research in
Economics and Management Sciences, 3(2), 150.
Fastré, G. M. J., Van der Klink, M. R., & Van Merriënboer, J. J.
(2010). The effects of performance-based assessment criteria on
student performance and self-assessment skills. Advances in
Health Sciences Education, 15(4), 517-532.
Hassan, A. (2012). The value proposition concept in marketing:
How customers perceive the value delivered by firms-A study of
customer perspectives on supermarkets in Southampton in the
United Kingdom. International journal of marketing studies,
4(3), 68.
Ponto, J. (2015). Understanding and evaluating survey research.
Journal of the advanced practitioner in oncology, 6(2), 168.
Yam, Y. (2016). The influence of macro and micro-
environmental factors on the consumption of wheat products
and marketing strategies.
Running head: VALENTINES CAKE HOUSE MARKETING
PLAN 1
VALENTINES CAKE HOUSE MARKETING PLAN 10

10. Valentines Cake House Marketing Plan
Emmanuel Diei-yoa
Marketing Management (MKT 500)
7/21/19
Background information
Valentine Cake House is a chain of cake cooking and designing
business that was established in 2005. The business’s main
branch which acts as the headquarter to other branches was
established in New York and over the years, other branches
have been established in different strategic locations in New
York and other US states like California, Boston, Maryland, and
North Carolina. The idea behind the establishment of the
business was to fill a gap that the shareholders noted in the
baking department of food and beverages sector. the
shareholders realized that in baking there is a lot of potential
because there are a lot of occasions that people celebrate and
they need a mouthwatering and beautiful cakes to make the
ceremony appear complete and elegant. Apart from cakes, the
shareholders identified increasing demand of quality and
healthy snacks like biscuits a product that the company serves
the clients as a substitute product to the cakes which are the
primary product that the business specializes in.
During the establishment time, the shareholders pooled

11. resources together that totaled to approximately $200,000. This
is the amount that was used to set up the first outlet in New
York and within 3 three years, the shareholders had managed to
get back the invested amount. It was in 2008 when two other
branches were established in New York to reach out to more
clients and by 2010, the company managed to start targeting
other potential US states as well as more outlets in New York.
Currently, the business has a total of 39 outlets where baking
orders are collected and all services offered within the
premises. The business has also embraced technology where
online orders are taken and delivered as per the wish of the
clients.
Currently, the business is estimated have assets worth $1.5
million and at least $2.5million in cash. In all the 39 outlets, the
business has an employee capacity of 595. The present
workforce makes it possible for the business to design to supply
the market with modest, unique, and quality cakes and biscuits
that comes in different size and shapes as per the needs of the
clients. Valentine Cake House is among the famous cake baking
businesses in the United States due to quality and reliable
services due to its different marketing strategies and to retain
the position, the business needs to review its marketing
strategies and develop a better marketing plan. This marketing
plan shall feature the various aspects of the Valentine Cake
House that impacts its marketing and also provide
recommendations on areas that need improvement.
Mission statement
The Valentines Cake House has a mission that it intends and
works towards achieving which is to enthusiastically re-invent
the way the customers enjoy the collaborative expression of
unique, eloquent, and “outside the box” thinking in bakery
designs that supersedes customer expectations. However, the
mission of the company has been made realistic and possible to
achieve due to the company vision which the company applies
all the time. The business’s vision is to collaborate and work
closely with the customers in the creation of customized,

12. fashionable, and unique cakes that brings satisfaction bringing
happiness and excitement to each customer. The business hence
makes use of effective communication with the clients to get to
understand their specific needs and apply creativity and
innovation to modify the clients desires and wants leaving
clients happy and contented with the services and the products.
Goals
Goals are important for any business as they help the business
to remain committed and focused in all its operations. Goals
help a business to utilize available resources effectively, realize
growth and development and also target more markets (Wu, et
al., 2016). Valentines Cake House is aware of this and have set
a number of goals and also set a specific timeframe within
which the set goals must be achieved. As a matter of reality, the
success of the company is determined by set goals achievement
ability. Failure to achieve the set goals within the stipulated
time is meant to mean that the company is not heading towards
the right direction and something needs to be done. Importantly
to note is that the company goals are diverse and they need
different timeframes for them to be realized. Some need a short
time while others need a much longer time. It is for this reason
that the business has categorized its goals into two; short and
long term goals.
a. Short term goals
1. To increase customer base by at least 5% on annual basis in
regards to the number of customers served by the end of the
previous year
2. To increase annual sales by at least 8%
3. To establish at least one new outlet in the already established
market but in a strategic location within six months to one year
4. Within every three to four months, to come up with at least
one healthier cake recipes that would meet the needs of clients
thereby leaving the business with diverse recipes that would
meet each and every client’s needs
5. Come up with new marketing strategies at least after every
six months that would be used to create the right brand

13. awareness and attract more clients
6. To conduct an cake gallery after every six months in order to
allow clients have a taste of the different cake flavors as a way
of marketing the business and also learning more from the
clients.
b. Long term goals
1. To establish at least 2 new outlets within unexplored US
market in the next 2-3 years
2. To go international within the next five years starting with
neighboring but potential markets for instance Canada and
Mexico
3. Buy at least a property within a span of two years that would
be used for business expansion purposes and also upgrade
business worth
c. Long and short term goals metrics
There are different ways that the Valentines Cake House uses to
measure the success achievement of every goal set. The more
reason is that for every goal, there is an expected outcome that
the business looks out for to determine whether or not things
worked as expected. For the percentage of customer base
improvement made at the end of the every fiscal year, the
company uses market share and the number of clients served in
all outlets in the entire year (Moslehpour, Aulia, & Masarie,
2015). A comparison is done between the previous year rating
and the current ending year to determine whether the 5%
increase has been realized or the percentage has been exceeded
or even missed. For sales increment, market share and company
sales are also used to compare the previous and current ending
year performance. for the goals that are related with
establishing new outlets in already ventured into market,
unexplored market, and also international, the business at the
end of the set timeframe checks whether a new project has been
established as expected and whether it is fully operational to
determine the success achievement of these goals whether long
or short-term.

14. On the effectiveness of marketing strategies, the company uses
different metrics to determine the level of impact for instance,
number of visitors visiting the company website, making online
orders, number of deliveries made, and also sales are also used
to determine (Moslehpour, Aulia, & Masarie, 2015). The more
reason an effective marketing strategy is known for attracting a
high number of clients. The ability of the business to overcome
and remain ahead of competition is a metric used to determine
the success of a marketing strategy as well as the impact that
new and healthy cake flavors and designs have on clients. For
the cake gallery, increased levels of customer engagement,
increased profit margins, and increased customer base are
constantly used metrics.
Environmental analysis
The Valentines Cake House business has an active environment
in which the business conducts its business and has managed to
achieve some short and long-term goals since its establishment.
However, the environment is diverse as it is comprised of the
economic, political, legal, technological and social forces.
These forces impact the business in different ways as described
by this analysis.
a. Political
The political aspect of the business environment at Valentines
Cake House is one of the sensitive aspects as it has a direct
impact on the way business is conducted on a day to day basis.
The political aspect has to do with government regulations and
decisions being made by the legislature in different US states of
operation and international levels as well. In the US, the
government is stable from the national and the county
governments. There are also constant tax laws which make it
possible for the business to be sure of the specific taxes to remit
to be allowed to operate the business legally. Moreover, it is a
good thing that trade unions are independent bodies which the
government does not interfere with. One of the challenging
aspects is the marketing regulations put in place when it comes
to making adverts. The adverts are required to convey a

15. message that is not too manipulative especially when it comes
to children as they might not make the right decision. This
affects the business because some advert target children and
hence the business has to apply precaution.
b. Economic
Economic factors are diverse and they have an impact on
business operations. Some of these diverse economic factors
that need to be considered include; credit availability, interest
rate, monetary policies, inflation rate, exchange rate, cost of
labor, and stock market trend. At the company, economic
factors are considered as they are used to make important
business decision (Chládková, & Kudová, 2008). For instance,
during inflation or an expected inflation, the business tries to
avoid excess expenditure as it might be hard to recover the
invested resources. The cost of products is also deterred by the
cost of production which means that caution must be applied to
retain quality and at the same time avoid prices from escalating.
The more reason is that the prices of different cake types and
snacks are a vital marketing tactic for the business.
c. Sociocultural
The products that the business deals in have a lot to do with
social factors. The more reason is that it is products that re
meant for a light moment that one can have as an individual, as
a group, or as a family (Moslehpour, Aulia, & Masarie, 2015).
On social factors, the business considers factors like buying
behaviors, family size, levels of income, disposable income,
price consciousness, customer’s interest and needs. The
consideration of social factors makes the business to design and
prepare cakes and other pastries that meets all clients’ needs.
d. Technological
Technology has become an integral part of current day life to
the extent that it is almost impossible to do anything without
the help of technology. Technology has also been embraced and
heftily used by the business in all operations. For instance, the
business has put in place information systems and equipment
used to bake and pack the products. Technology is also used to

16. effect online business and deliver the products to clients
conveniently. As a matter of reality, technology since its used
in all areas of operation has been behind the ability of the
business remain competitive in the market especially because it
makes it possible for the business to stand out when it comes to
marketing the products.
e. Legal
There are a lot of laws surrounding the baking department that
the business needs to observe at all times to avoid facing
lawsuits. Some of the legal factors that the business is always
cautious about including the marketing rules that have been
established and implemented by different state leadership
(Moslehpour, Aulia, & Masarie, 2015). There are also
employees’ acts that must be complied with and quality
standards which make the products suitable for public
consumption. Meeting the legal factors makes it easy for the
business to operate without challenges as by meeting all legal
factors makes the business legal.
SWOT and Needs Analysis
a. Strength
· The business has a strong and reliable leadership that helps in
effectively managing the business and also promoting
innovation and creativity
· The business has a reliable and accountable marketing team
that has helped the business products and brands to be more
known
· The business has a stable financial status which makes it
possible for the business to embrace technology and make the
best out of it
b. Weaknesses
· The business has a long structure which makes decision
making and communication to take long therefore causing some
inconvenience
· The research team is not aggressive and well-formed and this
makes it hard for the business to identify strategic locations for
establishment as well as keep up with ever changing customer

17. needs. This weakness leaves loopholes that competitors use to
suppress the business.
c. Opportunities
· There are a lot of unexplored potential markets something that
possesses an opportunity for the business to target new and
bigger markets
· Technology is advancing every day and this is yet another
opportunity that the business can take advantage of to promote
growth and development.
d. Threats
· There are a lot of upcoming and existing brands that compete
for the same target market hence making competition stiff.
· Some potential markets that the business has already ventured
and others that it targets are sometimes faced with economic
and political challenges that threaten the future of the business
in these areas.
e. Needs analysis
The Valentines Cakes House targets a diverse target market due
to the nature of products that the business specializes in. the
products are suitable to people of all ages, gender, culture,
beliefs, and religion but the challenge being that all these
diverse markets have different needs and wants. The more
reason is that there are some ingredients that some clients may
need and others may not need. Understanding customer needs is
of absolute importance when it comes to the cake and snacks
business (Chládková, & Kudová, 2008). The more reason is that
the health and safety of the client should be the priority of the
business. It is recommendable that the business should continue
engaging clients the more in order to understand their diverse
needs and prepare products that suits the specific needs of the
clients. This is the only way that the business can retain its
relevancy in the market and attract a high customer base thereby
leading to the achievement of the business mission, vision, long
and short-term goals.
References

18. Chládková, H., & Kudová, D. (2008). Situation analysis of the
external environment of a bakery company. Agricultural
Economics–Czech, 54, 301-306.
Moslehpour, M., Aulia, C. K., & Masarie, C. E. (2015). Bakery
product perception and purchase intention of Indonesian
consumers in Taiwan. International Journal of Business and
Information, 10(1).
Wu, Y., Lu, H., Tan, Y., Yang, Q., & Cheng, X. (2016, May).
Research on Experiential Marketing Strategy Based on the Sale
of Baking Products. In WHICEB (p. 66).