Marketing Mix

1. THE MARKETING MIX
(7Ps) IN RELATIONTOTHE
BUSINESS OPPORTUNITY
RUFFAIDAH A. LANTOD

2. an EIMClassadviser, and a Businessand
Management Teacher.
I am Ruffaidah
Hello!

3. TARGET MARKET
CUSTOMER REQUIREMENTS
MARKET SIZE

4. Go to menti.com
and enter the code
____________

5. DIRECTIONS:
Find the
words that
best
describes the
MARKETING
MIX or the
7Ps.
3 Minutes
Activity

7. PRODUCT
PLACE
PRICE
PROMOTION
POSITIONING
PACKAGING
PEOPLE

8. 1. Describe the Marketing Mix (7Ps) in relation to the
business opportunity vis-à-vis, (CS_EP11/12ENTREP-
0h-j-10) Module 5:
- Describe the concept of marketing Mix
- Identify the seven P’s in the marketing mix
 Product
 Place
 Price
 Promotion
 People
 Packaging
 Positioning
OBJECTIVES:

9. Marketing Mix
- is a set of controllable and connected variables that a
company gather to satisfy a customer better than its
competitor.
- is a strategy of choosing and implementing the best
possible course of action to attain the organization’s
long-term objectives and gain competitive edge.

10. Go to menti.com
and enter the code
_____________

11. PRODUCT
- refers to any goods or services
that are produced to meet the
consumer’s wants, tastes, and
preferences.

12.  What is the product?
 Who is this product aimed
towards?
 What does it do?
 What is special or different
about the product?
 Why do people need your
product?

13. PLACE
- represents the location where
the buyer and seller exchange
goods or services.
- the distribution channel
either physical store or online
shops on the internet.

14.  Where would you be able to buy this
product?
 Why did you choose to sell your product
at this place?

15. Go to menti.com
and enter the code
____________

16. PRICE
-is the value of money in
exchange for a
product/service.

17.  What do you think the price of
this product is? Why do you
think it is this price?
 What are the prices of your
competition?
 What is the price of the
product? Why did you choose
this price?

18. PROMOTION
- refers to the complete set of
activities, which
communicate the product,
brand, or service to the user.
- To attract people to buy the
product over others.

19.  Where would you see this product
advertised? Where are you going to
advertise your product?
 Who will be the spokesperson for your
project ?

20. Activity
:
DIRECTIONS: Group yourselves into 4 groups
and you will match the picture to what it
describes or its corresponding Ps in the
marketing mix.

21. Self-Reflect:
1. What is the lesson you get out
from the lesson?
2. How can this be applied to your
learning experiences later?

23. Directions: Group yourselves
into 4 groups and answer the
questions from the 4 boxes.

24. 3 Things I learned today
2 Things I found interesting
1 Question I still have

25. “
“The aim of selling
is to satisfy a
customer’s need:

26. HOMEWORK:
The student will choose a company and
identify the marketing mix used (4Ps only).
And advance reading on Packaging, People,
Positioning.

27. You can find me at: @username
ruffaidahlantod@deped.gov.ph
Any questions?
Thanks!