3. MEDIALITY???
Media- means, channels and modes of sharing info,
ideas and opinions
Media functions --information, education, persuasion,
surveillance, awareness, Gatekeeper, opinion
formation, platform, bridge, Voice
Pros and Cons of Media
Mediality– media-influenced/induced reality ---crucial
media function
5. MEDIA-Identity
People have two distinctive IDENTITIES :Real and
Virtual (Online and Offline)
Media-Identity--- identity linked to media {usage,
consumption & presence)—Virtual identity
person named Rajina in facebook --identifies as Raw-
Z-naa / Row-Jeena/ Ra-Z-naa
Media-Identity– name and fame (Vinay Singh, Suraj
Singh, Malvika, Sitaram “Dhurmus”, J. Bieber,
6. Media-Identity
(Contd.)Media-Identity—made lives worst and better--- —
indispensable part
Time and Money on media-identity--Easier, Comfortable
and unburdening to manage and handle such identities
Image—’Mirror’ reflecting/refracting people
Provides Sense of belongingness and inclusiveness
Authenticity--quality/qualities attributed by other people
7.
8.
9. Save/Develop
AuthenticityBeing Honest & Truthful--WHO
Best thing/Worst thing/S/W/Opinions/attitudes
Connection + building trust & rapport
Open up little + no privacy infringement
Being kind, bold, supportive, expressive and reciprocal
10. MEDIA-Ecology
media environment in which media operates and functions
Interpersonal—Face to Face , Direct and between 2 people
Strengths and weaknesses of media-- social, cultural and psychic
impacts of media independent of their content
Media effects on human perception, understanding, feeling, and
values—interactions, structure,
Technical alienation -- condition of isolation from media usage
and access -- over-dependence on media
11.
12. Save/Preserve
Interpersonal commSTOP over-dependency on Media
Meet and greet ‘Real 'people in ‘Real’ surrounding
Increase real-life interaction+ decrease virtual ones
Know virtual friends in real-life: S/W/Physical appearance
Set media-tech aside & spend quality time with real people
13. Media-Competence
skill, ability or capability to come in competition and make
maximum uses of media to its fullest—also related to creativity
and innovation
helps people adjust and readjust to the changing dynamics of
media ecology and scenario
can be cultural, physical, psychological and educational—
reflects person’s lifestyle, habits & behaviors under SOCIAL
climate
Also; media participation and usage and benefits
Indiv empowerment—Strength, Weakness, accomplishments and
14.
15.
16. media usage to learn about various
things
e-class or interactive smart class and
Android app for SLC candidates,Nepal —
popular example
Revolution in teaching learning process
17.
18. Ability to converse and socialize with others—in online and
offline
Media usage (especially social media) as conversation
currency—who got married/divorced/in
relationship/Single,etc.
Linkage:- friendship, enmity and relationship, all based on
the number of Like, Comment , Share, Follow, RT or
retweet
School of thoughts :- media usage has increased sociability,
and reduced sociability as well