1. USING SOCIAL MEDIA
TO CONNECT TO YOUR AUDIENCE

2. THE GOOD NEWS …
 Social media platforms offer a wide
array of channels for reaching a larger
audience than ever before.
 Social media transcends age, race,
culture, socio-economic status, etc.

3. THE BAD NEWS …
 With more
people/organizations/institutions using
social media, harder to get noticed.
 It takes time, patience and dedicated
effort to grow and maintain an audience.

4. WHERE’S THE
AUDIENCE?

5. GETTING STARTED:
 Know your audience
 How does your audience get
information?
 Pick the most relevant social media
forms for your audience: Twitter vs.
Instagram

6. MAKE A PLAN:
 Designated social media person or,
preferably, team:
 offers backup
 second set of eyes on content
 What’s your voice?
 what type of messages matter?
 tone/style of the content
 Schedule posts:
 routine/consistency is important

7. CASE STUDY:
NCClinked.com

8. NCClinked.com
 The website is the product
 Maintains 3 primary channels
(Facebook, Twitter, Instagram) and 2
secondary (YouTube, Pinterest)
 Social media serves two functions:
 Drive traffic to the site
 Offer original “social-only” content
○ Content serves to heighten the NCClinked
brand

9. DRIVING TRAFFIC …

10. ‘ORGANIC’ CONNECTION:

11. ‘BOOSTED’
CONNECTION:

12. TWITTER
REACH:

13. INSTAGRA
M

14. LOOK FOR ‘BARS’

15. DATA TELL STORIES:
lessons?

16. DATA TELL STORIES:
lessons?

17. WHAT’S YOUR STORY?