1. CHAPTER 10
MEDIA AND INFORMATION LITERATE
INDIVIDUAL`
Media and Information Literate Person
Can decode, appraise, examine
and produce both print and electronic
media
Autonomy affiliation to all media
and information
Stresses media and information
literacy training range extensively,
including well-versed citizenship,
aesthetic appreciation and expression,
social advocacy, self-esteem, and
consumer competence
QUALITIES OF MEDIA
Media are constructed and construct
reality
Media have commercial implications
Media have ideological and political
implications
Form and content are related in each
medium, each of which has a unique
aesthetic, codes and conventions
Receivers negotiate meaning in media
IMPROVED QUALITY OF LIFE
Easy access to other sources of
information
Simple to identify the reliability and
validity of information
Greater Political Participation
People who consume more news
media have a better probability of
being civically and politically engaged
across a diversity of measures
Social media brings politicians and
parties closer to their potential voters
Reactions, feedback, conversations
and debates are generated online as
well as support and
partaking for offline events
Online engagement is mainly
constrained to people already active in
politics and on the Internet
BETTER ECONOMIC OPPORTUNITIES
The accomplishment of social
media is grounded on conversation
Cost-effective technique in
advertising because of the wiriness of
their budgets
Social media is used as an
operative marketing goes beyond
economic decision
IMPROVED LEARNING ENVIRONMENT
Media can be a constituent of
vigorous learning strategies ( group
discussion, case studies)
It can be used in almost any
discipline to improve learning (short
films, TV clips, written articles, blogs)
ADVANTAGES OF MEDIA FOR
STUDENTS
1. Popular media (film, music,
YouTube) are a familiar medium to
students that helps gain attention and
uphold interest in the perceptions under
discussion. Students can see them in
action.
2. Students can sharpen their
analytical skills by examining media using
the theories and concepts they are
studying
3. Students can experience world
beyond their own, especially if the media
are sharply different from their local
environment.
MORE COHESIVE SOCIAL UNITS
Use of Facebook, Twitter, and easy
access of communication to friends
Influences on the Youth
Social networking services depend
on active participation - users take part in
activities and discussions on a site, and
upload, modify or create content
Young people who use social
networking services to showcase content
– music, film, photography or writing –
need to know what permissions they are
giving the host service, so that they can
make informed decisions about how and
what they place on the site
Explore additional licensing options
that may be available to them within
services to allow them to share their work
with other people in a range of ways.
2. GROUP ACTIVITY
1. Make an infographic on
how a media and
information literate individual should be.
2. Output should be made by group.
3. Post the finished output on the FB
Group
4. Deadline: ABM 2-B AUGUST
13, 2018
STEM 2-D AUGUST 14, 2018
