Chapter 12 Lecture

1. CHAPTER 12
FUTURE OF SOCIAL MEDIA
AND LITERACY
Shana Bucher
Hamisha Bunch
Miles Garcia
Quinn McLean
Damion Wilson

2. MEDIA LITERACY
The ability to access, analyze, evaluate, and
create media. Media literate youth and adults are
better able to understand the complex messages
we receive from television, radio, Internet,
newspapers, magazines, books, billboards, video
games, music, and all other forms of media.

4. George Takei
❖ Transformed himself from a TV character to a well known
social media superstar to people of all ages
❖ Uses his social media to educate the ignorance that also is
spread online in the social media marketplace of ideas
❖ Uses his popularity to attack stereotypes about Asians and
gays

5. George Takei

6. Negative Uses of Social Media
❖ Teens do not or cannot be taught to exercise sophisticated
media and information literacy skills
❖ Teen bloggers presented extensive personal data,
including first names, age, and contact information
❖ One in five teens revealed a full name
❖ Uneducated uses of social media can have great effect on
an individual

7. Positive Uses of Social Media
❖ Computer-mediated communication (CMC)
➢ Group projects, Group chats
❖ Provides socialization & interaction opportunities
❖ Facebook
➢ Can assist law enforcement in an investigation
❖ A media literacy perspective allows us to examine content
and technology from a variety of angles, not just one

8. Media Literacy Education
❖ Spread throughout the United States
❖ Has not been fully adopted by educators
❖ Not an essential part of school curricula
➢ EX: New Jersey schools have more concern with their
standardized testing
❖ Librarians utilize technology
➢ EX: Use of computers

9. LIFELONG LEARNING AND MEDIA LITERACY
❖ Everyone is challenged to
exercise more sophisticated
media literacy skill.
❖ Baby Boomers (those born
between 1946-1964) were one first
groups to embrace social media
sites

10. ❖Process
❖Context
❖Framework
❖Production values
Four aspects of
message interpretation
Five Elements of
Media Literacy
❖ Awareness of impact
❖ Understanding media
process
❖ Strategy Development
❖ Content
❖ Enhancement of media

11. Framing of Media Messages
Relatively little structured
education exists to
prepare viewers to
deconstruct and critically
examine complex media
messages.

12. CNT
One example would be the innovative undergraduate program
at Webster University .This field of study views media literacy
as “a critical thinking skill that focuses on the source of much
of our information: the media.” Programs such as this address
media literacy through:

13. CNT.
awareness of media impact on individuals and the society;
understanding of mass communication processes;
developing critical approaches to analyze media messages;
media content awareness of text, sound, and images; and,
exploration of cultural and social constructions, depictions,
and presentations of diverse groups by media.

14. CNT.

16. CNT:
Traditional media, such as radio and television,
also are adapting to this new environment. Where
once the nightly network newscast was king, the
lines have blurred between news and
entertainment.

17. CNT.
At its core, media literacy is the
ability to pay close attention to
content (including the visual) and
make sense of a wide range of
media messages and
presentations. The critical
examination of text, photographs,
audio, and video requires
awareness, education, and
practice.

18. CNT.
One great advantage of the emerging social
media world is that each shared item can be
scrutinized by participants within social networks
to assist a user in discovering whether or not
content is authentic.

19. APPLICATION OF KNOWLEDGE
What is Application of Knowledge?
Why is it important?

20. Social Media is Growing

21. Social Media Policy
-Corporate code of conduct that provides guidelines for employees who post
content on the internet either as part of their job or as a private person.

22. Social Media in the workplace

23. ENGAGEMENT, NETWORKED COMMUNICATORS,
TRUST AND INFLUENCE
The entrepreneur businesses culture promotes social media
change.
By recognizing the challenges of big data privacy, media
organization power and control, user best practice must be
informed by knowledge about the networked world.

24. What can we learn ?
How to critically examine data, platforms and policies.
How to effectively use social media without being forced to
surrender our identities, interactions and communities.

25. What can social media offer?
Opportunity for users to evaluate the influencers rather than
accept media agenda setting.
Rather than a reflex, social media sharing should be a
thoughtful activity.
Interacting with people all over the world !

26. In the future
The future of social media communication is likely to feature
improvement of smaller and lighter hardware driven by
advances in software programming.
Organizations and businesses will use these new technologies
to communicate across SNS and other social online spaces.

27. “The Road Ahead”- Bill Gates
The Challenges and opportunities involve understanding key concepts, defining
best practices,examining data, operating within a legal frame work and striving to
be ethical.
For those who are willing to take the time out to master social media
communication, individual and professional rewards are likely to follow.

28. QUIZ TIME
WHAT DID YOU LEARN?