1. UNIT X
MEDIA AND INFORMATION
LITERATE INDIVIDUAL`
(MEDIA AND INFORMATION LITERACY)
2. Media and Information Literate Person
Can decode, appraise, examine and produce both print and electronic
media
Autonomy affiliation to all media and information
Stresses media and information literacy training range extensively,
including well-versed citizenship, aesthetic appreciation and expression,
social advocacy, self-esteem, and consumer competence
3. Qualities of Media
Media are constructed and construct reality
Media have commercial implications
Media have ideological and political implications
Form and content are related in each medium, each of which has a
unique aesthetic, codes and conventions
Receivers negotiate meaning in media
4. Improved Quality of Life
Easy access to other sources of information
Simple to identify the reliability and validity of information
Greater Political Participation
People who consume more news media have a better probability of being civically and
politically engaged across a diversity of measures
Social media brings politicians and parties closer to their potential voters
Reactions, feedback, conversations and debates are generated online as well as support and
partaking for offline events
Online engagement is mainly constrained to people already active in politics and on the
Internet
5. Better Economic Opportunities
The accomplishment of social media is grounded on conversation
Cost-effective technique in advertising because of the wiriness of their budgets
Social media is used as an operative marketing goes beyond economic decision
Improved Learning Environment
Media can be a constituent of vigorous learning strategies ( group discussion, case
studies)
It can be used in almost any discipline to improve learning (short films, TV clips,
written articles, blogs)
6. Advantages of Media for Students
1. Popular media (film, music, YouTube) are a familiar medium to
students that helps gain attention and uphold interest in the
perceptions under discussion. Students can see them in action.
2. Students can sharpen their analytical skills by examining media
using the theories and concepts they are studying
3. Students can experience world beyond their own, especially if the
media are sharply different from their local environment.
7. More Cohesive Social Units
Use of Facebook, Twitter, and easy access of communication to friends
Influences on the Youth
Social networking services depend on active participation - users take part in
activities and discussions on a site, and upload, modify or create content
Young people who use social networking services to showcase content – music, film,
photography or writing – need to know what permissions they are giving the host
service, so that they can make informed decisions about how and what they place on
the site
Explore additional licensing options that may be available to them within services to
allow them to share their work with other people in a range of ways
8. GROUP ACTIVITY
1. Make an infographic on how a media and
information literate individual should be.
2. Output should be made by group.
3. Post the finished output on the FB Group
4. Deadline: ABM 2-B AUGUST 13, 2018
STEM 2-D AUGUST 14, 2018
