SlideShare a Scribd company logo
www.simplify360.com 
Stage 1 
The 
Preliminary 
Round 
Team Name: Digi-Rock 
Name of first member: Disha Parekh 
College Name: SIMC Pune 
Name of second member: Bhanu Prakash V 
College Name: SIMC Pune
What does “Social” mean? 
According to the Oxford dictionary, the word “social” can be defined as anything - 
“Relating to or designed for activities in which people meet each other for pleasure.”
The need to socialize is one of the lower order needs according to Maslow’s need hierarchy 
theory which further leads a person to gain esteem and then self- actualization.
What is Media? 
Media may be defined as any channel of communication through which messages 
are exchanged between a sender and a receiver. 
Laswell’s Communication Model where Media is denoted by “Medium”
Social Media
 Social media is the social interaction among people in which they create, 
share or exchange information and ideas in virtual 
communities and networks. It uses electronic and internet tools for the 
purpose of sharing information. 
 It is the only medium where the interaction is two - sided as compared to 
all other traditional mediums such as Print, Television and Radio. 
 For a brand, social media is an effective platform to reach out to its 
customers, get their feedback and promote their brands on this platform.
Types of Social Media
Potential of Social Media 
Social media differs from traditional or industrial media in many ways, including 
quality, reach, frequency, usability, immediacy, and permanence. Internet 
users access social media websites much more than any other websites.
Everybody is on Social Media! It is the best way to reach out to people effectively.

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Casia digi rock

  • 1. www.simplify360.com Stage 1 The Preliminary Round Team Name: Digi-Rock Name of first member: Disha Parekh College Name: SIMC Pune Name of second member: Bhanu Prakash V College Name: SIMC Pune
  • 2. What does “Social” mean? According to the Oxford dictionary, the word “social” can be defined as anything - “Relating to or designed for activities in which people meet each other for pleasure.”
  • 3. The need to socialize is one of the lower order needs according to Maslow’s need hierarchy theory which further leads a person to gain esteem and then self- actualization.
  • 4. What is Media? Media may be defined as any channel of communication through which messages are exchanged between a sender and a receiver. Laswell’s Communication Model where Media is denoted by “Medium”
  • 5.
  • 7.  Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. It uses electronic and internet tools for the purpose of sharing information.  It is the only medium where the interaction is two - sided as compared to all other traditional mediums such as Print, Television and Radio.  For a brand, social media is an effective platform to reach out to its customers, get their feedback and promote their brands on this platform.
  • 9. Potential of Social Media Social media differs from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. Internet users access social media websites much more than any other websites.
  • 10. Everybody is on Social Media! It is the best way to reach out to people effectively.