This slide is about how media is influencing our Identity, Reality and perception of surrounding; by creating new reality often known as MEDIALITY.

1. Cultural Perspectives of
MEDIAlity
Presented By:
Prabin Dhungel, BMS, KU-SoA, Hattiban, Lalitpur
MEDS 222 (New Media & Contemporary Society)

3. MEDIALITY???
Media- means, channels and modes of sharing info,
ideas and opinions
Media functions --information, education, persuasion,
surveillance, awareness, Gatekeeper, opinion
formation, platform, bridge, Voice
Pros and Cons of Media
Mediality– media-influenced/induced reality ---crucial
media function

4. 5 Perspectives of
Mediality
Media-Identity
Media-Ecology
Media-Competence
Media-Culture
Media-Learning

5. MEDIA-Identity
People have two distinctive IDENTITIES :Real and
Virtual (Online and Offline)
Media-Identity--- identity linked to media {usage,
consumption & presence)—Virtual identity
person named Rajina in facebook --identifies as Raw-
Z-naa / Row-Jeena/ Ra-Z-naa
Media-Identity– name and fame (Vinay Singh, Suraj
Singh, Malvika, Sitaram “Dhurmus”, J. Bieber,

6. Media-Identity
(Contd.)Media-Identity—made lives worst and better--- —
indispensable part
Time and Money on media-identity--Easier, Comfortable
and unburdening to manage and handle such identities
Image—’Mirror’ reflecting/refracting people
Provides Sense of belongingness and inclusiveness
Authenticity--quality/qualities attributed by other people

9. Save/Develop
AuthenticityBeing Honest & Truthful--WHO
Best thing/Worst thing/S/W/Opinions/attitudes
Connection + building trust & rapport
Open up little + no privacy infringement
Being kind, bold, supportive, expressive and reciprocal

10. MEDIA-Ecology
media environment in which media operates and functions
Interpersonal—Face to Face , Direct and between 2 people
Strengths and weaknesses of media-- social, cultural and psychic
impacts of media independent of their content
Media effects on human perception, understanding, feeling, and
values—interactions, structure,
 Technical alienation -- condition of isolation from media usage
and access -- over-dependence on media

12. Save/Preserve
Interpersonal commSTOP over-dependency on Media
Meet and greet ‘Real 'people in ‘Real’ surrounding
Increase real-life interaction+ decrease virtual ones
Know virtual friends in real-life: S/W/Physical appearance
Set media-tech aside & spend quality time with real people

13. Media-Competence
skill, ability or capability to come in competition and make
maximum uses of media to its fullest—also related to creativity
and innovation
helps people adjust and readjust to the changing dynamics of
media ecology and scenario
can be cultural, physical, psychological and educational—
reflects person’s lifestyle, habits & behaviors under SOCIAL
climate
Also; media participation and usage and benefits
Indiv empowerment—Strength, Weakness, accomplishments and

16. media usage to learn about various
things
e-class or interactive smart class and
Android app for SLC candidates,Nepal —
popular example
Revolution in teaching learning process

18. Ability to converse and socialize with others—in online and
offline
Media usage (especially social media) as conversation
currency—who got married/divorced/in
relationship/Single,etc.
Linkage:- friendship, enmity and relationship, all based on
the number of Like, Comment , Share, Follow, RT or
retweet
School of thoughts :- media usage has increased sociability,
and reduced sociability as well