![Access to the Internet
Total number of
global internet users
(2022) (datareportal 2022)
Annual change in
number of global
internet users
(2022) (datareportal 2022)
4.72 billion
+7.6%
Countries with
fastest internet
(High GDP countries)
Country with
best access
to internet
Monaco 261.82 mbps
Singapore 255.83 mbps
Kuwait 99.6%
Hong Kong (China)
254.70 mbps
Yemen - 7.59 mbps
Turkmenistan - 4.11 mbps
Cuba - 4.01 mbps
Countries with
slowest internet
(Low GDP countries)
Country with
worst access
to internet
North Korea 0%
Fig 1-8, Shutterstock (2023)
Flag icons from various countries
[vector illustrations] (worldpopulationreview.com 2022)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
Similar to Assignment 2 - Task 1.pdf
Similar to Assignment 2 - Task 1.pdf (20)
Recently uploaded
Recently uploaded (20)
Assignment 2 - Task 1.pdf
- 1. Unit 1: Evolution of Digital Marketing Assignment 2 How consumers use technology and the impact on their lives Phil Watson
- 2. Access to the Internet Total number of global internet users (2022) (datareportal 2022) Annual change in number of global internet users (2022) (datareportal 2022) 4.72 billion +7.6% Countries with fastest internet (High GDP countries) Country with best access to internet Monaco 261.82 mbps Singapore 255.83 mbps Kuwait 99.6% Hong Kong (China) 254.70 mbps Yemen - 7.59 mbps Turkmenistan - 4.11 mbps Cuba - 4.01 mbps Countries with slowest internet (Low GDP countries) Country with worst access to internet North Korea 0% Fig 1-8, Shutterstock (2023) Flag icons from various countries [vector illustrations] (worldpopulationreview.com 2022)
- 3. Digital devices used by audiences In 2020,the desktop PC penetration rate in the UK fell to 24%, from 88% in 2018. The penetration rate of laptop computers in the UK was 76% in 2021. Four devices to browse the web,but one is winning 60.66% of web traffic on mobile 87% of people in the UK were smart phone owners in 2020 52% of people in the UK were tablet owners in 2020 Fig 9-12, Apple.com (2023) Product images from the Apple site [Photographs] Stats from cybercrew.uk (2022)
- 4. How consumers search for information Google 94% of searches Search engine market share* Voice assistant use is rising Youtube 2.98% Amazon 1.99% Yahoo 1.41% Bing 1.18% Facebook 0.96% Google maps 0.75% Duckduckgo 0.40% Twitter 0.20% Pintrest 0.20% Voice assistant users on smart phones rose 11% between 2018-2020.An easy way to connect without the need for a keypad. Amazon Alexa; access to the internet using your voice Most searched term ‘facebook’ with 144,300,000 searches in 2022 56.4% used voice assistant on smart phone 2020 34.7% owned a smart speaker in 2020 Fig 13, independent.co.uk (2017) The Apple siri symbol [Vector Illustration] Fig 14, Curry’s (2023) Amazon Alexa Echo [Photograph] Fig 15, sparktoro (2018) Search engine market share [Vector Illustration] Stats from sparktoro (2018) Stats from voicebot (2020) Stats from voicebot (2020)
- 5. What consumers buy online Fashion $1070 billion High Street 73.6% Internet 26.4% Electronics $990 billion Beauty/health/ household care $450 billion Toys/hobbies/ DIY supplies $720 billion Furniture $530 billion Largest categories of internet shopping worldwide (2023) Where they buy All images drawn by me! Stats from shopify (2023) Stats from ons.gov.uk (2022)
- 6. Online video consumption Minimum video consumption per week of internet users Global internet traffic from video and streaming Gen Z feel better after watching video content 6.48 hrs 82 % 35 % Of video marketers report good ROI from video 92 % Fig 16-19, Shutterstock (2023) Internet icons [Vector Illustrations] Stats from channelfactory (2022) Stats from channelfactory (2022) Stats from channelfactory (2022) Stats from channelfactory (2022)
- 7. Consumer trends Global electric car sales doubled in 2021 Fitness training moving online and growing year by year Increase in internet searches for sustainable goods V.R.gaming growing year on year - 94m in US Rise in home tech with controls for heating, music,lights and security 6.6m sold +71% Home beauty tech increasing in popularity $120b Fig 20, Pexals (2023) Woman practising yoga [photograph + self drawn ipad] Fig 21, Meta.com (2023) Meta Quest headset [photograph] Fig 22, sndelectrical.co.uk (2023) Nest heating controller [photograph] Fig 23, glowastica.com (2023) Electric Facial Massager [photograph] Fig 24, Alamy (2022) Recycled sign on wood [photograph] Fig 25, Forbes (2023) Electric car [photograph] Stats from xrtoday (2022) Stats from shopify (2022) Stats from shopify (2022) Stats from heycar (2023)
- 8. Summary Video growing as an online medium Video increasing marketing conversions as consumers opt for an easier way to digest information Smart phone dependency growing Tech offering more freedom to work and play at home,to access fitness videos and control home appliances from a phone Increased internet use could affect mental and physical health with increased blood pressure, dry eyes,light sensitivity and social anxiety already negative outcomes measured Access to internet offering new opportunities for work as work becomes globalised Countries with low access are left behind and suffer Internet speeds increasing, meaning more efficiency Demise of high-street will increase do to online shopping Stay at home work means less energy on travel Consumers are asking for green solutions,forcing manufacturers to change Electric cars save on fossil fuels Tech will become greener,more accessible and easier to use. Fig 26-29, Shutterstock (2023) Internet icons [Vector Illustrations]
- 9. Bibliography Images Fig 1-8, Shutterstock (2023) Flag icons from various countries [vector illustrations] Available at https://www.shutterstock.com/image-vector/all-official-national-flags-world-circu- lar-788568298 [Accessed 25th February, 2023] Fig 9-12, Apple.com (2023) Product images from the Apple site [Photographs] Available at: https://apple.com Fig 13, independent.co.uk (2017) The Apple siri symbol [Vector Illustration] Available at: https://www.independent.co.uk/tech/iphone-8-virtual-home-button-rumours-ios-11-siri- icon-latest-a7802791.html Fig 14, Curry’s (2023) Amazon Alexa Echo [Photograph] Available at: https://www.currys.co.uk/products/amazon-echo-dot-5th-gen-smart-speaker-with-alexa- charcoal-10244665.html Fig 15, sparktoro (2018) Search engine market share [Vector Illustration] Available at: https://sparktoro.com/blog/2018-search-market-share-myths-vs-realities-of-google-bing- amazon-facebook-duckduckgo-more Fig 16-19, Shutterstock (2023) Internet icons [Vector Illustrations] Available at: https://www.shutterstock.com/image-vector/set-6000-modern-thin-line-icons-1410161501 Fig 20, Pexals (2023) Woman practising yoga [photograph + self drawn ipad] Available at: https://www.pexels.com/photo/woman-practicing-yoga-3822906/ Fig 21, Meta.com (2023) Meta Quest headset [photograph] Available at: https://www.meta.com/gb/quest/products/quest-2/?gclid=Cj0KCQiAutyfBhCMARIsAMg- cRJRauI8JhzkKvEPVjcwpVRUh0xj4Mta_UGwYCXwQL5KPzCzRhwq3_fsaAthPEALw_wcB&gclsrc=aw.ds Fig 22, sndelectrical.co.uk (2023) Nest heating controller [photograph] Available at: https://www.sndelectrical.co.uk/products/copy-of-google-nest-smart-learning-thermo- stat-stainless-steel?currency=GBP&utm_medium=cpc&utm_source=google&utm_campaign=Goog- le%20Shopping&gclid=Cj0KCQiAutyfBhCMARIsAMgcRJSBlcCjPYEcwnZ-NMVudYWfnNmx6MTXp- pWqZjdEJZkHwNASfg1cKg4aApTrEALw_wcB Fig 23, glowastica.com (2023) Electric Facial Massager [photograph] Available at: https://glowastica.com/products/glowastica-electric-facial-massager-with-led-light-thera- py?variant=44439204266281 Fig 24, Alamy (2022) Recycled sign on wood [photograph] Available at: https://www.alamy.com/recycling-symbol-carved-in-wood-on-grass-recycling-concept- 3d-render-image433235541.html Fig 25, Forbes (2023) Electric car [photograph] Available at: https://www.forbes.com/sites/neilwinton/2020/03/01/is-this-finally-the-afforda- ble-electric-car/?sh=1cf7659afe0c Fig 26-29, Shutterstock (2023) Internet icons [Vector Illustrations] Available at: https://www.shutterstock.com/image-vector/set-6000-modern-thin-line- icons-1410161501
- 10. Bibliography Simon Kemp, (2021) https://datareportal.com/ (online). Available at: https://datareportal.com/reports/6-in-10-people-around-the-world-now-use-the- internet worldpopulationreview, (2022) worldpopulationreview.com (online). Available at: https://worldpopulationreview.com/country-rankings/internet-speeds-by-country Cybercrew, (2022) https://cybercrew.uk (online). Available at: https://cybercrew.uk/blog/how-many-people-own-a-computer-in-the-uk/ Bret Kinsella, (2020) https://voicebot.ai/ (online). Available at: https://voicebot.ai/2020/11/05/voice-assistant-use-on-smartphones-rise-siri-main- tains-top-spot-for-total-users-in-the-u-s/ Rand Fishkin, (2018) https://sparktoro.com (online). Available at: https://sparktoro.com/blog/2018-search-market-share-myths-vs-realities-of-goog- le-bing-amazon-facebook-duckduckgo-more/ Shopify staff, (2022) www.shopify.com (online). Available at: https://www.shopify.com/uk/blog/top-online-shopping-categories ons.gov.uk, (2022) https://www.ons.gov.uk/ (online). Available at: https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/ retailsales/september2022#:~:text=Online%20spending%20values%20rose%20by,from%20 26.0%25%20in%20August%202022. Channelfactory, (2022) www.channelfactory.com (online). Available at: https://channelfactory.com/video-consumption-trends/ Channelfactory, (2022) www.channelfactory.com (online). Available at: https://channelfactory.com/the-social-effect/ xrtoday (2022) https://www.xrtoday.com (online). Available at: https://www.xrtoday.com/virtual-reality/virtual-reality-statis- tics-to-know-in-2023/#:~:text=The%20global%20shipments%20of%20consumer,will%20 reach%20around%2031.4%25%20overall. Shopify, (2022) www.shopify.com/ (online). Available at: https://www.shopify.com/uk/enterprise/consumer-electronics-trends Dan Powell, (2023) https://heycar.co.uk (online). Available at: https://heycar.co.uk/blog/electric-cars-statistics-and-projections Text (data)