In this presentation i take a look at how many people use the internet and how they use it

1. Rhys Bithell
HOW DO CONSUMERS USE TECHNOLOGY
AND ITS IMPACT ON THEIR LIVES

2. INTRO
• How Many People have access to the
internet?
• How do they access the internet?
• What are people buying online?
• What are people watching online?

3. HOW MANY PEOPLE HAS ACCESS TO THE
INTERNET
60270000
63060000
63429000
65000000 65325000
57000000
58000000
59000000
60000000
61000000
62000000
63000000
64000000
65000000
66000000
2017 2018 2019 2020 2021
Amount Of People With Access to the Internet
(Kemp, 2021)

4. AVERAGE INTERNET SPEED (UK)
22.8
36.2
46.2
52.4
64
0
10
20
30
40
50
60
70
2016 2017 2018 2019 2020
Mbit/s
offcom

5. WHAT DEVICES DO PEOPLE OWN
7%
10%
20%
21%
26%
45%
65%
78%
89%
0% 20% 40% 60% 80% 100%
VR Headset
Smart Watch
Portible Games Player
Fitness Band
eReader
Desktop
Tablet
Laptop
Smartphone
Percentage
(The market, 2021)

6. DESKTOP VS SMARTPHONE
52%
62%
70%
76%
81% 85% 87% 88%
46%
36% 34% 35%
29%
34%
28% 24%
2012 2013 2014 2015 2016 2017 2018 2019
What % of People Own Each Item
Smartphone Desktop
(Desktop computer penetration
2009-2020 | Statista, 2021)

7. PHONE PRICES
(Ali, 2021)

8. WHAT SEARCH ENGINES DO PEOPLE USE
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Yandex Baidu Yahoo Bing Google
% of People
(Chris, 2021)

9. WHAT ARE PEOPLE SEARCHING FOR?
2020
2019
2018
2017
(Google's Year in Search,
2021)

10. WHAT ARE PEOPLE BUYING IN 2020?
(Faherty, 2021)

11. AMAZON VS THE HIGH STREET
0
50
100
150
200
250
300
350
400
450
20162017201820192020
Amazon Revenue
$Billions
0
1000
2000
3000
4000
5000
6000
20162017201820192020
Stores Closed
Stores
Closed
(Who’s Gone Bust in
Retail? The Centre For
Retail Research, 2021)
(Amazon: annual
revenue 2018 |
Statista, 2021)

12. ONLINE VIDEO CONSUMPTION
0
50
100
150
200
250
Subscribers (millions)
Subscribers (millions)
(Wallach, 2021)

13. YOUTUBE
0
0.5
1
1.5
2
2.5
2012 2013 2014 2015 2016 2017 2018 2019 2020
Accounts (billions)
Accounts (billions)
(Iqbal, 2021)

14. CONCLUSION
• There are more people online than ever
• Mobile phones are the easiest and most
popular way to get online
• There are more people buying items online
• Online Videos are still growing more
popular

15. REFERENCES
• Ali, R., 2021. Mobile phone prices soar over 20 years. [online] Uswitch Mobile Phone Deals. Available at:
<https://www.uswitch.com/mobiles/news/2020/07/mobile-phone-prices-soar-over-20-
years/#:~:text=The%20average%20mobile%20phone%20currently,an%20eye%20watering%20%C2%A31%2C300> [Accessed 28 May 2021].
• Chris, A., 2021. Top 10 Search Engines In The World (2021 Update). [online] reliablesoft.net. Available at: <https://www.reliablesoft.net/top-10-
search-engines-in-the-world/> [Accessed 28 May 2021].
• Deloitte United Kingdom. 2021. The market. [online] Available at: <https://www2.deloitte.com/uk/en/pages/technology-media-and-
telecommunications/articles/the-market.html> [Accessed 28 May 2021].
• Faherty, A., 2021. Coronavirus Impact: 18 of the Highest Selling Products During April 2020. [online] Oberlo. Available at:
<https://www.oberlo.co.uk/blog/high-selling-products-during-coronavirus> [Accessed 28 May 2021].
• Google Trends. 2021. Google's Year in Search. [online] Available at: <https://trends.google.com/trends/yis/2020/GLOBAL/> [Accessed 28 May 2021].
• Iqbal, M., 2021. YouTube Revenue and Usage Statistics (2021). [online] Business of Apps. Available at:
<https://www.businessofapps.com/data/youtube-statistics/> [Accessed 28 May 2021].
• Kemp, S., 2021. Digital in the United Kingdom: All the Statistics You Need in 2021 — DataReportal – Global Digital Insights. [online] DataReportal –
Global Digital Insights. Available at: <https://datareportal.com/reports/digital-2021-united-
kingdom?rq=DIGITAL%202021%3A%20THE%20UNITED%20KINGDOM> [Accessed 28 May 2021].
• Ofcom. 2021. [online] Available at: <https://www.ofcom.org.uk/__data/assets/pdf_file/0038/194897/uk-home-broadband-performance.pdf> [Accessed
28 May 2021].
• Retailresearch.org. 2021. Who’s Gone Bust in Retail? The Centre For Retail Research. [online] Available at: <https://www.retailresearch.org/whos-
gone-bust-retail.html> [Accessed 28 May 2021].
• Statista. 2021. Amazon: annual revenue 2018 | Statista. [online] Available at: <https://www.statista.com/statistics/266282/annual-net-revenue-of-
amazoncom/> [Accessed 28 May 2021].
• Statista. 2021. Desktop computer penetration 2009-2020 | Statista. [online] Available at: <https://www.statista.com/statistics/274164/pc-penetration-
in-the-united-kingdom-uk-since-2009/> [Accessed 28 May 2021].
• Wallach, O., 2021. Which Streaming Service Has the Most Subscriptions?. [online] Visual Capitalist. Available at:
<https://www.visualcapitalist.com/which-streaming-service-has-the-most-subscriptions/> [Accessed 28 May 2021].