This document summarizes David Fleming's presentation at SXSW on how technology impacts audiences' lives. It discusses how access to the internet has increased due to technology developments. It notes that most internet users now access the web via mobile/smartphone. It also outlines how customers search for information differently depending on where they are in the search funnel, and lists the most commonly purchased online items as apparel, electronics, and footwear. The document concludes by discussing trends in online video consumption and how uses of the internet have changed drastically as the internet becomes more integrated into people's lives.

1. How audiences use
technology and its
impact on their lives.
South by Southwest (SXSW) Presentation
by David Fleming

2. Introduction
Fromsharingdata
tosharingeverything…
Fig. 1. LillyWhite, J. (2020)
ARPANET interface for
Xerox PARC’s PDP-10
(Wikimedia) [Image]

3. Access to the
Internet
.
Easeofaccesstotheinternet
hasincreaseddueto
developmentsintechnology.
Fig. 2. Global average
Internet connection
speed, 1990 to the present
day (wired connections,
excluding mobile,
logarithmic scale), with
future predicted trend to
2050

4. Digital devices
used by
audiences
Mostinternetusersare
accessingtheinternet
viamobile/smartphone.
Fig. 3. Distribution of
average daily time spent
online from 3rd quarter
2013 to 4th quarter 2022,
by device

5. How customers
search for
information
Customerssearchfor
informationdifferently
dependingonwherethey
sitontheSEOFunnel.
Fig. 4. Austin, J. (2021)
How SEOContentTies
intoYour Digital
Marketing Funnel
[Graphic]

6. What customers
buy online
Themostcommonitems
purchasedonlinein
descendingorderare:
apparel,electronics,and
footwear.
Fig. 5.What people buy
the most online right now
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
What people buy the most online right now
Per
million
dollars
Category

7. Online video
consumption
Thepopularityof
video-basedcontentison
therise,andhasbeenfor
awhile.
Fig. 6. Distribution of
TikTok users in the United
States in 2022, by age
group

8. Consumer
trends
Usesoftheinternethave
changeddrasticallyasit
hasbecomemoreofan
extensionofourlives.
1995 uses for the internet 2023 uses for the internet
Electronic mail Chat/messaging
Research Social networks
Downloading files Search engines
Discussion groups Shopping
Interactive games Maps
Fig. 7. Myers, D. (1995)
Top 10 Uses OfThe
Internet. [Online]
Kemp, S. (2023)
Digital 2023: Global
Overview Report. [Online]

9. Summary
Fig. 8. Apple. (2023) Apple
Vision Pro [Image]
Fig. 9.Wikipedia. (2023)
ChatGPT [Logo]

10. Reference list
 Mears, L. (2022). The internet: History, evolution and how it works. LiveScience. [Online] Available at: The internet:
History, evolution and how it works | Live Science [Accessed 18 July 2023]
 Ruby, D. (2023) Internet User Statistics In 2023 – (Global Data & Demographics). [Online] Available at: Internet User
Statistics In 2023 — (Global Data & Demographics) (demandsage.com) [Accessed 18 July 2023]
 Myers, D. (1995) Top 10 Uses Of The Internet. [Online] Available at: Top 10 Uses Of The Internet – EDN [Accessed 18 July
2023]
 Kemp, S. (2023) Digital 2023: Global Overview Report. [Online] Available at: Digital 2023: Global Overview Report —
DataReportal – Global Digital Insights [Accessed 18 July 2023]
 Petrosyan, A. (2023) Share of users worldwide accessing the internet in 4th quarter 2022, by device. [Online] Available at:
https://www.statista.com/statistics/1289755/internet-access-by-device-
worldwide/#:~:text=As%20of%20the%20fourth%20quarter,almost%2062.6%20percent%20of%20respondents.
[Accessed 18 July 2023]
 Petrosyan, A. (2023) Distribution of average daily time spent online from 3rd quarter 2013 to 4th quarter 2022, by device.
[Online] Available at: https://www.statista.com/statistics/1380539/time-spent-online-daily-by-device/ [Accessed 18 July
2023]
 Patel, N. (n.d.) Effective SEO for All Stages of the Conversion Funnel. [Online] Available at:
https://neilpatel.com/blog/seo-for-conversion-funnel/ [Accessed 18 July 2023]
 Ali, W. (2018) The big picture: what’s next for image and voice search? [Online] Available at: The big picture: what’s next
for image and voice search? - Search Engine Watch [Accessed 18 July 2023]
 Ashique. (2023) What Do People Buy the Most Online in 2023? (Product Ideas) [Online] Available at:
https://dodropshipping.com/what-do-people-buy-the-most-online/ [Accessed 18 July 2023]
 Bump, P. (2023) How Video Consumption is Changing in 2023 [New Research] [Online] Available at:
https://blog.hubspot.com/marketing/how-video-consumption-is-changing [Accessed 18 July 2023]
 Ceci, L. (2023) Average weekly time spent with online video worldwide from 2018 to 2023 [Online] Available at:
https://www.statista.com/statistics/611707/online-video-time-spent/ [Accessed 18 July 2023]
 Ceci, L. (2023) Distribution of TikTok users in the United States in 2022, by age group. [Online] Available at:
https://www.statista.com/statistics/1095186/tiktok-us-users-age/ [Accessed 21 July 2023]

11. Picture
references
 Slide 1: https://johnlillywhite.com/how-government-and-campus-
hippies-spawned-the-internet-on-arpanet-president-eisenhower-
and-12a4c6963161
 Slide 2: Global average Internet speed, 1990-2050 (futuretimeline.net)
 Slide 3: Internet User Statistics In 2023 — (Global Data &
Demographics) (demandsage.com)
 Slide 4: https://avalanchegr.com/seo/seo-digital-marketing-funnel
 Slide 5: https://dodropshipping.com/what-do-people-buy-the-most-
online/
 Slide 6: https://www.statista.com/statistics/1095186/tiktok-us-users-
age/
 Slide 7:Top 10 Uses OfThe Internet – EDN / Digital 2023: Global
Overview Report — DataReportal – Global Digital Insights
 Slide 8: https://www.apple.com/apple-vision-pro/
 Slide 8: https://en.wikipedia.org/wiki/ChatGPT