How consumers use technology and the impact on their lives

Mike Regan
Mercatus Media Group
Mike Regan - 76743648

Introduction
Hi, I am Mike Regan from Mercatus Media Group UK. I am a freelance digital marketer.
Digital technology has impacted the lives of consumers and businesses around the world. With access
to the internet and the lowering cost of smart devices, audiences use the internet to improve their
daily lives. In this connected world, access to information is seen as a necessity rather than a
convenience. You will learn how audiences use technology to find information, to be
entertained/informed and to live their lives
Today I'll be discussing how consumers use technology and the impact on their lives. The internet
started as a military communication network. It was used to connect computers through Wide Area
Networks so data could easily be shared. In the 1980s & was being developed into the infinite
cyberspace that we know today.
than ever. Today we will discuss how people access the internet.

Access to the Internet
Fig 1 – Internet World Stats (2020)
Internet Users distribution in the
world (Picture)

Digital Devices used by Audiences
Fig 2 – Internet World Stats (2020)
Internet Users distribution in the
world (Picture

Digital Devices used by Audiences
Fig 3 – Elliott M (2018) The
first iPhone (Photo)

How Customers Search for Information
Fig 4 - Smart Insights (2018)
Which channels do you use when
researching products – (Photo)

How Customers Search for Information
Fig 5 – Chris A – (ND) Top
10 Search engines in the
world (Picture)

What Customers Buy Online
Fig 6 – Rumberger J (2020)
40 Powerful online
Ecommerce Statistics
(Photo)

Online Video Consumption
Fig 7 – Richter F (2013) Age
matters in online video
consumption (Graph)

Online Video Consumption
Fig 8 – Warc Data (2018) Video is approaching
half of daily internet consumption forecast to
be 46.7% in 2020 (Picture)

Customer
Trends
Fig 9 – Fastmetrics business Blog (ND) What is cloud computing, and how does this work? (Photo)

Customer
Trends
Fig 10 – Anyoha R (2017) Can Machines think (Picture)

Customer
Trends
Fig 11 - Winkler N – (2020) What is the future of ecommerce? (Photo)

Customer
Trends
FIG 12 – Jolly W- The 6 Most Effective Types of Social Media Advertising in 2020
(Graph)

Summary
The rise of technology over the last 25 years has been nothing short of astonishing from the Dial-up internet to
superfast fibre-optic broadband.
From the PCs to the flagship smartphone with more than ten times the computing power in our pockets. The
impact the internet has on us has essentially changed our lives and the way we operate as humans.
The fact that we are so intertwined with the internet and technology means it won't be stopping or slowing down
anytime soon, driverless cars, 3D Printing, Virtual Reality will be more readily available not just with gaming
platforms, but social media are developing virtual chatroom. Whereas we look back 20 years ago and see Dial-up
internet and large PC's in 20-year time will be a very different picture, I feel we haven't yet scratched the surface.

Task 1 – Slide Share Link

TASK 2 – YouTube Link
https://www.youtube.com/watch?v=zQIqBlrEB7Y&feature=youtu.be

TASK 2 – Script Notes
Hi, I am Mike Regan from Mercatus Media Group UK. I am a freelance digital marketer.
Today I'll be discussing how consumers use technology and the impact on their lives. The internet started as a
military communication network. It was used to connect computers through Wide Area Networks so data could
easily be shared. In the 1980s & was being developed into the infinite cyberspace that we know today In December
1995 16 Million People had access to the internet today this has increased to 48 Billon and an increase of 62% of
the world population. There is a growing demand for people to access the internet. The average household now
has 10.3 internet-enabled devices (Aviva 2020) this has increased from 4.1 devices ten years ago, showing that
more devices are directly connected. The surge in buying smartwatches and speakers have added to this increase

January 2007 Apple had introduced the first iPhone (Business Insider 2019), this made the internet more
accessible for consumers, this laid the foundation for future smartphones and changed the way we access
the world's information. This chart shows the differences in age groups and how they are research products
an online. The differences between Millennials and Baby Boomers show the importance of a multi-channel
marketing strategy to ensure that you can succeed with your campaigns. Search Engines are one of the "go-
to" places when people are searching for information online; Companies will compete and bid on AD Words
to ensure that their site is as high up the search results, therefore, driving more traffic to the site. Google is
the most popular search engine it can calculate a site's relevance quickly

Here is a history of how consumers purchase goods online and the growth of eCommerce over the last 40 years
(Selz 2020) The chart shows that internet shopping was developed in 1979, B By 2018 $7.9 Billion of sales on the
internet was recorded. Shopify estimates that 22% of all sales globally will occur online and will increase by 2%
each year. The age difference will determine how online video is consumed (Felix Richter 2013) When running a
video-based marketing campaign, it is worth knowing your target audience so you can reach out and get the right
balance to ensure the video is getting the most views possible Video consumption online has seen a growth over
the last eight years, with now 46.7% of online video consumption is viewed through a mobile device. There has
been an increase of 17.5% of global video spend in 2018 with a 1.1% increase for linear TV (Cheryl Hunter 2018)

Cloud computing has made it easier for companies to function and be more mobile so they can access the
databases as efficiently as possible anywhere proving they have internet access, Before cloud computing, a
company was limited people had to work; they can people can work from home. It also enables them to
communicate more accessible emails are an excellent example of how communication between employees in a
business, AI is defined as Intelligence that has been demonstrated by machines. The first machines were built in the
mid-1950s with scientists pre-programming computers with human behaviour Today we use AI as part of our every
day lives with voice recognition devices to such as Alexa based products, Smart Speakers eCommerce has
essentially changed the way we shop as mobiles, tablets and Laptops have improved with technology over time so
has the shopping platforms, People have moved from the high street to shopping online using the desktops and
PC's to purchase goods. eCommerce is growing faster than retail 2017 10.4% of the global eCommerce sales, In
2020 this has increased to 16.1% By 2023 is estimated to increase to 22%

Social Media was introduced in 1997 with a site called "Six Degrees In 2006, Facebook was introduced 14 years
later is still one of the most essential and popular social network platforms on the internet. In 2019 the average
time that people spend on social media is 144 minutes per day this is up from 142 minutes the year before (Statista
2020) Today Social Media has a significant influence on shoppers with 74% of purchasing decisions being made
through these channels, Hubspot reports that 71% of Consumers are more likely to make purchases based on social
media referrals. The rise of technology over the last 25 years has been nothing short of astonishing from the Dial-
up internet to superfast fibre-optic broadband. From the PCs to the flagship smartphone with more than ten times
the computing power in our pockets. The impact the internet has on us has essentially changed our lives and the
way we operate as humans. The fact that we are so intertwined with the internet and technology means it won't
be stopping or slowing down anytime soon, driverless cars, 3D Printing, Virtual Reality will be more readily
available not just with gaming platforms, but social media are developing virtual chatroom. Whereas we look back
20 years ago and see Dial-up internet and large PC's in 20-year time will be a very different picture, I feel we
haven't yet scratched the surface.

TASK 3 – Blog Link
https://mercartusmedia.blogspot.com/2020/10/digital-technology-impact-on-our-lives.html

Reference List
Fig 1 – Internet World Stats (2020) Internet Users distribution in the world (Picture) available at
https://www.internetworldstats.com/stats.htm - Last accessed 18 October 2020
Fig 2 – Gafford L (2019) Connected Entertainment and smart home (Photo) – available at
http://www.parksassociates.com/blog/article/connected-entertainment-and-the-smart-home--bridging-parallel-
ecosystems - Last accessed 18 October 2020
Fig 3 – The Technology Geek (2017) 13 Household Gadgets that will change your life (Photo) – available at
https://thetechnologygeek.org/13-household-gadgets-will-make-life-easier/ - Last accessed 18 October 2020
Fig 4 - Smart Insights (2018) Which channels do you use when researching products – (Photo)
https://www.smartinsights.com/wp-content/uploads/2017/05/which-channels-do-you-use-when-researching-
products-prior-to-buying-online.png - Last accessed 18 October 2020
Fig 5 – Chris A – (ND) Top 10 Search engines in the world (Photo) Available at https://www.reliablesoft.net/top-10-
search-engines-in-the-world/ - Las accessed 18 October 2020
Fig 6 – Rumberger J (2020) 40 Powerful online Ecommerce Statistics (Photo) https://founderu.selz.com/40-online-
shopping-ecommerce-statistics-know/ - Last accessed 18 October 2020
Fig 7 – Richter F (2013) Age matters in online video consumption (Graph) available at
https://www.statista.com/chart/1715/online-video-consumption/ - Last Accessed 18 October 2020
Fig 8 – Warc Data (2018) Video is approaching half of the daily internet consumption forecast to be 46.7% in 2020
(Picture) https://twitter.com/warcdata/status/1032938316348309504 - Last Accessed 18 October 2020

Fig 9 – Fastmetrics business Blog (ND) What is cloud computing, and how does this work? (Photo) - available at
https://www.fastmetrics.com/blog/tech/what-is-cloud-computing/ Last Accessed 18 October 2020
Fig 10 – Anyoha R (2017) Can Machines think (Picture) - available at
http://sitn.hms.harvard.edu/flash/2017/history-artificial-intelligence/ - Last Accessed 18 October 2020
Fig 11 - Winkler N – (2020) What is the future of ecommerce? available at
Https://www.shopify.com/enterprise/the-future-of-ecommerce - Last Accessed 18 October 2020)
Fig 12 – Jolly W (2020) The 6 Most Effective Types of Social Media Advertising in 2020 – Availabe at -
https://www.bigcommerce.com/blog/social-media-advertising/#what-are-the-benefits-of-advertising-on-social-
media-channels –(Last Accessed 25th October 2020)

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