Evolution of the internet and how consumers lives are impacted by the changes.

1. Evolution of
The Internet
ASSIGNMENT 2
N I C O L E B R A D F O R D

2. According to the Digital 2022 Global
Overview Report published by We Are
Social and Hootsuite in January 2022
there were 4.95 billion internet users
worldwide (Kemp, 2022)! which means
approximately 62.5% of our entire
population is online. But how did we
get here? Let's rewind….

3. The Evolution of the Internet
Operators plug and unplug cables and adjust
switches to program ENIAC, one of the first
electronic digital computers. Credit: Getty
Images

4. Changes in Internet Speed
In 1996 the 56k modem let users "surf the web", the speed was 56,000 bit
In 1996 the 56k modem let users "surf the web", the speed was 56,000 bit
In 1996 the 56k modem let users "surf the web", the speed was 56,000 bit
per second. which means it would take around 3.5 days to download a
per second. which means it would take around 3.5 days to download a
per second. which means it would take around 3.5 days to download a
1gb file compared to current days speeds that would take just over 30
1gb file compared to current days speeds that would take just over 30
1gb file compared to current days speeds that would take just over 30
seconds (Murphy, 2022).
seconds (Murphy, 2022).
seconds (Murphy, 2022).

5. (DataReportal, 2022)

6. LEARN MORE
Digital
devices used
by audiences
This graph shows more than 92
per cent of global users accessed
the internet via any kind of
mobile phone, while almost 91
per cent reported doing so via
smartphones. (Johnson, 2022)
0% 25% 50% 75% 100%
Mobile phone (any
Laptop or desktop (any)
Smartphone
Feature phone
Tablet device
Own laptop or desktop
Work laptop or desktop
Connected telecvision
Smart Home Device
Games console
(Johnson, 2022)
Share of internet users

7. Research and
comparison
Purchases Geographic
navigation
News and current
affairs
How consumers use search
engines

8. What do consumers buy online
Consumer
Electronics 69%
Office Supplies
30%
Household
Goods 38%
Clothing and
Apparel 63%
Books 67%
Consumer packaged
goods 28%
Food & Groceries
28%
Pet supplies
20%
(Saleh, 2022)

9. Online Video
Consumption
The first video on YouTube was uploaded
on Saturday 23rd April 2005
(YouTube.com). Since then video
consumption has been on the rise.
Currently, the average viewer consumes
100 minutes of digital videos per day
(Hayes, 2022).
LEARN MORE

10. Social Media
Facebook is currently the largest social media platform
in the world, having 2.4 billion users. Other social media
platforms including Youtube and Whatsapp also have
more than one billion users each.
Outside of social networking, 80% of consumers make
buying decisions based on a friend’s social media post,
the era of virtual word-of-mouth recommendations is in
full effect. (Kowalewicz, 2022)

11. (Oriz- Ospina,
2019)

13. Subscription services
Relevance & 2-
Way
communication
02
Increased Demand
For Ethical And
Sustainable Products
Research and
Comparison
Consumer Trends (3-5 years)

14. Conclusion
The internet and the online environment have changed tremendously
since their early roots in the 1950s and are still evolving in front of our
eyes.
The digital consumer always has many online tools at their fingertips,
they are exposed to many brands and choices online through targeted
advertisements and their video and social media consumption.
As digital marketers, we need to constantly learn and unlearn how we
interact within the online environment if we want to remain relevant to
our audience.
Understanding the trends and consumer online behaviour will allow
brands to stay ahead of their competitors.
Where will the internet take us in the Future?
LEARN MORE

15. Auspost.com.au. 2022. Inside Australian Online Shopping. [online] Available at:
<https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-industry-report-2021.pdf> [Accessed 7 June 2022].
DataReportal, 2022. Number of Internet Users Worldwide. [image] Available at: <https://www.oberlo.com/statistics/how-many-people-use-internet> [Accessed 28
May 2022].
Ghetty Images, 2018. The Women Who Made The Internet. [image] Available at: <https://static.scientificamerican.com/sciam/cache/file/57C44EF2-7AE3-4D12-
9302AB82FB0FE0A9_source.jpg> [Accessed 14 June 2022]
Hayes, A., 2022. What Video Marketers Should Know in 2022, According to Wyzowl Research. [online] Blog.hubspot.com. Available at:
<https://blog.hubspot.com/marketing/state-of-video-marketing-new-data> [Accessed 14 June 2022].
Internet Live Stats, http://www.internetlivestats.com/internet-users/ (accessed 28 may 2022).
Johnson, J., 2022. Share of users worldwide accessing the internet in 4th quarter 2021, by device. [image] Available at:
<https://www.statista.com/statistics/1289755/internet-access-by-device-worldwide/> [Accessed 7 June 2022].
Kowalewicz, R., 2022. Council Post: How Social Media Impacts Consumer Buying. [online] Forbes. Available at:
<https://www.forbes.com/sites/forbesagencycouncil/2022/04/28/how-social-media-impacts-consumer-buying/?sh=38370b52337d> [Accessed 18 June 2022].
National Science and Media Museum. 2020. A short history of the internet | National Science and Media Museum. [online] Available at:
<https://www.scienceandmediamuseum.org.uk/objects-and-stories/short-history-internet> [Accessed 28 May 2022].
Murphy, M., 2022. From dial-up to 5G: a complete guide to logging on to the internet. [online] Quartz. Available at: <https://qz.com/1705375/a-complete-guide-
to-the-evolution-of-the-internet/> [Accessed 18 June 2019].
References

16. References
Oriz- Ospina, E., 2019. The rise of social media. [online] Our World in Data. Available at: <https://ourworldindata.org/rise-of-social-media>
[Accessed 18 June 2022].
Oberlo.com. 2022. Online Video Consumption Statistics [Updated May 2022]. [online] Available at:
<https://www.oberlo.com/statistics/online-video-consumption-statistics> [Accessed 14 June 2022].
Saleh, K., 2022. Online Consumer Shopping Habits and Behavior. [online] Invesp. Available at: <https://www.invespcro.com/blog/online-
consumer-shopping-habits-behavior/> [Accessed 10 June 2022].
Van Dijck, J., 2013. The Culture of Connectivity. [online] Google Books. Available at: <https://books.google.ae/books?
id=t5RpAgAAQBAJ&lpg=PP1&ots=pn1vXSwrJK&dq=history%20of%20social%20media%20and%20human%20behaviour%20scholarly%20ar
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[Accessed 7 June 2022].
Villas-Boas, A., 2019. 'Red Dead Redemption 2' would have taken almost 48 hours to download a decade ago — here's how far internet
speeds have come. [online] Business Insider. Available at: <https://www.businessinsider.com/internet-speeds-have-gotten-dramatically-
faster-over-past-decade-2019-11> [Accessed 18 June 2022].
Wallace, T., 2016. Consumer Behavior in 2022 [Infographic + $ making insights]. [online] The BigCommerce Blog. Available at:
<https://www.bigcommerce.com/blog/consumer-behavior-infographic/#is-it-that-shoppers-arent-shopping> [Accessed 7 June 2022]