This presentations delves into the impact of technology on consumers. We look further into the history of the internet, digital devices used by audiences, how customers search for information, what consumers buy online, consumer trends, online video consumption and wrap up with a summary.

1. The Impact of Technology
• How consumers use technology and its impact on their lives

2. What is technology
and how do
consumers use it?
“Methods, systems, and devices which are
the result of scientific knowledge being
used for practical purposes.” (Collins
Dictionary, 2023).
1. Research
2. Purchases
3. Education
4. Entertainment

3. A brief history on
the Internet:
• Born on January 1st 1983.
- Before, each computer network used by U.S.
researchers/engineers had its own specific way of
communicating.
• 1983  Transfer Control Protocol (TCP) /
Internetwork Protocol (IP).
• 1990s  World Wide Web (WWW).
- By 1999, over 225,000,000 internet users.
• 2000s  YouTube, MySpace and Facebook.
- 2006  over 1,000,000,000 internet users.
• 2010  number of devices connected to
internet = 12,500,000,000.
The early days of the Internet-of-Things (IoT) (Cisco, 2011).

4. Digital Devices
used by Audiences:
• 2000  47% of households have a mobile
phone.
• 2022  93%.
Laptops.
Tablets.
PCs.
• 2023  35 to 54 years old (84% own a
laptop).
• 77% of young people (18-24) own a laptop
– access to internet from a younger age.

5. How do customers
search for information?
5 Channels:
• Search engines – Google, Bing, Yahoo. Search documents for
specified keywords. SEO optimises strategies to improve a
website or web page availability.
• Websites – first step to marketing products/services. Most
effective.
• Social networks – free social media platforms e.g. Facebook,
Instagram etc.
• Email – transmits messages with various formats e.g. graphics,
text, images etc. through an online network.
• Online advertising – Advertisements promoted through social
media, videos, search engines etc.

6. What do consumers buy online worldwide? (2022)
Health and
Beauty Products
22%
Fashion and
Apparel Products
21%
Electronics and
Media Products
51%
Automotive
Products
23%

7. Online video
consumption:
Successful video content
campaigns use a range of
videos of different lengths
(20 secs to 20 mins) but
most marketers aim for
under 10 mins.
The number of digital
video viewers worldwide
is expected to reach 3.5
billion by 2024.
In 2023, people are
watching 17 hours of
online videos per week.
The shorter the video, the
more engaging the video
is.
75% of viewers watch
short-form video content
on their mobile devices.
2020  Over 3 billion
internet users watched,
streamed or downloaded
videos at least once per
month

8. Consumer trends
in the last 3-5
years:
• Huge increase since Feb
2020 due to COVID-19
pandemic.
• Information access has
increased – users search for
anything on the internet
multiple times a day.
• 2023  2.64 billion - 33.3%
of the population worldwide.
• Increase in online sales may
have adverse effects on
‘brick and mortar stores.’

9. How has
technology
impacted
consumer’s
lives?
Pros:
• Improved
communication.
• Improved ease of
everyday tasks.
• More accessible
shopping.
• Better information
access.
Cons:
•Decreased data
privacy.
•More reliability on
the internet rather
than books, articles,
newspapers etc.
•Reduction in
physical stores
available.

10. Thank You!
All references are available on the next two slides.

11. Reference list:
• BigCommerce (2022) 2022 Global Ecommerce Report: Health and Beauty. Available at https://www.bigcommerce.co.uk/blog/2022-health-beauty-report/
(Accessed 09 November 2023).
• Bump, P. (2023) How Video Consumption is Changing in 2023. Available at https://blog.hubspot.com/marketing/how-video-consumption-is-
changing#:~:text=In%202023%2C%20people%20are%20watching,should%20be%20under%2060%20seconds. (Accessed 13 November 2023).
• Caio (n.d.) Macbook Air on Grey Wooden Table [IMAGE]. Available at https://www.pexels.com/photo/macbook-air-on-grey-wooden-table-67112/ (Accessed 09
November 2023).
• Cisco (2011) The Internet of Things. Available at https://www.cisco.com/c/dam/en_us/about/ac79/docs/innov/IoT_IBSG_0411FINAL.pdf (Accessed 26 October
2023).
• Collins Dictionary (2023) Technology Definition. Available at https://www.collinsdictionary.com/dictionary/english/technology (Accessed 26 October 2023).
• Cottonbro Studio (n.d.) Person Holding Black iPhone 5 [IMAGE]. Available at https://www.pexels.com/photo/person-holding-black-iphone-5-5076511/ (Accessed
26 October 2023).
• ECDB (n.d.) Electronics & Media market in the UK. Available at https://ecommercedb.com/markets/gb/consumer-electronics (Accessed 09 November 2023).
• MailChimp (n.d.) Top Online Shopping Categories. Available at https://mailchimp.com/resources/top-online-shopping-categories/ (Accessed 09 November 2023).

12. Reference list:
• Oberlo (2023) How many people shop online? Available at https://www.oberlo.com/statistics/how-many-people-shop-online (Accessed 13 November 2023).
• Office for National Statistics (2023) Internet sales as a percentage of total retail sales (ratio) (%). Available at
https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi (Accessed 13 November 2023).
• Petrovic, D (n.d.) Man in Black Shirt Sits Behind Desk With Computers [IMAGE]. Available at https://www.pexels.com/photo/man-in-black-shirt-sits-behind-desk-with-computers-
2102416/ (Accessed 26 October 2023).
• Pew Research Center (2014) World Wide Web Timeline. Available at https://www.pewresearch.org/internet/2014/03/11/world-wide-web-timeline/ (Accessed 26 October 2023).
• Statista (2014) U.S. video advertising as percentage of total online video consumption. Available at https://www.statista.com/statistics/271610/online-video-ads-as-share-of-total-
online-video-consumption/ (Accessed 13 November 2023).
• Statista (2016) Number of internet users worldwide from 2005 to 2022. Available at https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/ (Accessed
26 October 2023).
• Statista (2022) Online car sales worldwide - statistics & facts. Available at https://www.statista.com/topics/8240/online-car-sales-worldwide/#topicOverview (Accessed 09
November 2023).
• Statista (2023) Fashion e-commerce worldwide - statistics & facts. Available at https://www.statista.com/topics/9288/fashion-e-commerce-worldwide/#topicOverview (Accessed
09 November 2023).
• Statista (2023) Percentage of households with mobile phones in UK from 1996 to 2022. Available at https://www.statista.com/statistics/289167/mobile-phone-penetration-in-the-
uk/ (Accessed 06 November 2023).
• Turner, J. (2023) The 8 Main Ways Technology Impacts Your Daily Life. Available at https://tech.co/vpn/main-ways-technology-impacts-daily-life#4 (Accessed 13 November 2023).