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Evolution of Technology

  1. Evolution of the internet How Consumers use technology and its impact on our lives
  2. Introduction The internet has revolutionised the world and it has changed the way we go about our daily lives. From only the government using the internet to store and access information to being able to watch videos and shop online. We go into how the number of consumers accessing the internet has changed over the years as well as the evolution of internet speeds. How we access information and the use of different digital devices to access the internet and changes in online video consumption.
  3. Brief history of the internet? The internet started in the 1960s for a way for government researchers to share information, but January 1st 1983 was the official birthday of the internet. The world wide web was fairly new only being developed in the late 1980s by the European lab for particle physics in Switzerland. The internet was quickly welcomed by the public that is now one of the most popular ways to search for information. Some authorities estimate there to be over 800 million documents to be on the internet. ( 2022)
  4. Reasons why people access the internet To gather information To socialise To communicate To be updated on the news For entertainment Banking For business
  5. Access to the internet Year Amount of people
  6. Different types of internet ● Dial - Up ● DSL ● Cable Internet ● Satellite internet ● Fibre optic broadband Dial up internet was first offered commercially in 1992 and by 1998 users could expect the best connection to be 56kbps. But broadband provides a better connection to the internet such as: - Faster web browsing - Faster uploading and downloading speeds - Video streaming - Online gaming - Secure online banking
  7. Changes in internet speeds KBPS Year In the 90s dial up was what was used to access the internet with slow speeds were 56kbps. And from the year 2000 came Broadband internet which was a lot faster and made browsing the web a lot easier. (Beckett, M. 2022)
  8. Digital devices used by audiences There are 5 billion internet users 60% of the web traffic comes through mobile phones. While a combined 24% comes from laptop and computer users and only 12% are tablet device users. (, 2020)
  9. Time spent online by device Digital devices are becoming more popular for consumers to use as it’s more convenient and faster. But as smartphones are the most accessible and in everyone's back pocket they are the device that consumers spent the most time online. SMARTPHONE PC/LAPTOP TABLET 60% 16% 12%
  10. Global internet data TOTAL POPULATION INTERNET USERS MOBILE PHONE USERS SOCIAL MEDIA USERS 7.98 Billion 5.03 Billion 5.34 Billion 4.7 Billion
  11. How customers search for information Travel Enquiries Searching and buying plane tickets/ holidays. Property Enquiries 93% of US home buyers used online websites when searching for a home. (, 2021) Informational Enquiries Entertainment based searches such as social media or video content.
  12. Where online shoppers begin searching for products Source: This graph shows which are the most popular channels consumers use to begin searching for information when purchasing products, search engines are 40% the most popular to use by consumers to find products.
  13. In 2020 55% of the UK population bought clothing online, with Food deliveries from restaurants and fast food chains being at 32%. (, 2022) What consumers buy online
  14. Why consumers buy online Consumers prefer to buy online because: - Free shipping - Lower prices/ discounts - Price comparison - More convenient - More product options - Minimise Covid-19 Exposure - Product reviews - Less time consuming - Ability to shop 24/7
  15. Online video consumption 91.4% of global internet users watch videos, with the average viewer spending 100 minutes a day watching videos online.
  16. 92% of US consumers watch online videos without sound. 50% of consumers watch online videos with the sound off but with captions. (Lafayette, J. 2019) Streamed or downloaded videos were watched by three billion people online in 2020. ( 2021)
  17. Consumer trends In 2021, mobile devices were one of the most visible trends for e-commerce. 70% of worldwide retail website visits via smartphones were accounted for. (, 2022) SMARTPHONES MARKETPLACES As of 2019 online marketplaces are responsible for the largest online purchases worldwide. HEALTHCARE Due to the long term impact of COVID-19 14% had remote (phone or Video) appointments with health professionals in 2020. (, 2020) Over the last 3 years video consumption has skyrocketed which has affected marketing strategies and they way they need to communicate with consumers. VIDEO CONSUMPTION
  18. Summary - Global internet users continue to rise exponentially - Internet speeds are improving and getting faster - The devices being used to access the internet are getting more diverse and sophisticated - Search engines such as Google is the most used channel consumers use to search for products. - During 2021, 3 billion people downloaded and streamed videos.
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