An online presentation that illustrates how consumers use technology and its impact on their lives. The document is a summary of comprehensive online research that explains how audiences use technology and its impact on their lives.

1. Unit 1: Evolution of Digital
Marketing
Assignment 2- Task 1
ANGELA CADENA
Student #: 86069387
Australian Academy
of Digital Marketing
Digital technology
in our era

2. Unit 1: Evolution of Digital
Marketing
Assignment 2- Task 1
ANGELA CADENA
Student #: 86069387
Australian Academy
of Digital Marketing
Digital technology
in our era

3. The Internet
In the 1950s, during the Cold War, the US developed a
communications system that could not be affected by a
nuclear attack. A number of scientists and engineers brought
their research together to create the ARPANET, paving the
way for the web as we know it today.
- Science and Media Museum, 2020.
ANGELA CADENA Student #: 86069387
The Internet is at once a world-wide broadcasting capability, a
mechanism for information dissemination, and a medium for
collaboration and interaction between individuals and their
computers without regard for geographic location.
- Leiner et al., 1997.

4. Access to the
Internet
01
What
consumers
buy online
04
Summary
07
Digital
devices used
by audiences
02
Online video
consumption
05
Reference
List
08
How customers
search for
information
03
Consumer
trends
06
Table Of
Content
ANGELA CADENA Student #: 86069387

5. Access to the
Internet
01
Changes in the number of people accessing the internet, internet speeds, etc

6. Global digital
population as of
January 2021
(in billions)
Number of users in billions
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As of January 2021 there were 4.66 billion active
internet users worldwide - 59.5 percent of the
global population. Of this total, 92.6 percent (4.32
billion) accessed the internet via mobile devices.
Source: Statista (Johnson, 2021)
ANGELA CADENA Student #: 86069387

7. Internet growth over the years
15.7%
0.4%
2005 2010
Internet is constantly evolving, and the way people use it keeps changing as well. This evolution is
marked by mobile technology, social media and social interactions.
46.4% 64.2%
2015 2020
ANGELA CADENA Student #: 86069387
Source: Internet World Stats. (The Global Village, 2021)

8. Fastest countries for mobile internet
Decline in the rankings although its
speeds have increased dramatically
during the past three years.
Australia
Countries need a strong 5G focus
(and larger investment) to maintain
their presence at the top of the list.
5G shifts mobile rankings
ANGELA CADENA Student #: 86069387
Source: SpeedTest. (Mcketta , 2021)

9. Digital devices
used by audiences
02
e.g. people can access the internet via different devices
ANGELA CADENA Student #: 86069387

10. Global Internet use
92.8% users access the
internet via mobile
devices
ANGELA CADENA Student #: 86069387
71.2% users access the
internet via any laptop
or desktop

11. Devices used
to access
internet
During the third quarter of 2021, more than
92 percent of global users accessed the
Internet via any kind of mobile phone, while
almost 91 percent reported doing so via
smartphones.
Mobile Phone
29.8%
Smartphon
e
29.4%
Laptop or
Desktop
23.1%
Tablet Device
9.1%
Smart Home Device
4.5%
Games Console
4.1%
Source: Statista (Johnson, 2021)
ANGELA CADENA Student #: 86069387

12. How customers
search for
information
03
people use various online channels to search for information and recommendations
ANGELA CADENA Student #: 86069387

13. Web traffic by browser
3.91%
19.22%
4.19%
64.06%
Firefox
Safari
Microsoft Edge
Chrome
According to the 2022 Global Overview Report, these are the top four web browsers
used across all devices in the last year (Kepios, et al., 2022, 42)
ANGELA CADENA Student #: 86069387

14. Website
Traffic
Did you know that 53.62% of all
website traffic worldwide was
generated through mobile phones
in 2020?
We can safely say mobile internet
is not only widely available but also
extremely affordable.
(Galove, 2021)

15. What Consumers
buy online
04
people purchase different products/services online
ANGELA CADENA Student #: 86069387

16. Weekly online shopping
Purchased a product or
service online
Used a buy now, pay later
service
Bought a second-hand
item via an online store
Ordered grosceries online
28.3%
58.4% 14.4% 17.8%
Percentage of internet users aged 16-64 engaging in e-commerce activities
Source: Kepios, et al., 2022, 238
ANGELA CADENA Student #: 86069387

17. Trending products
2.24 million average monthly searches for the term “books”
The term “belt buckles” gets 90,500 searches per month
Records were one of the best performing products in the second
half of 2021.
Vinyl LPs and
CDs
Print books
and ebooks
Belt buckles
Trending products on the Shopify platform from September 2021 to February 2022.
ANGELA CADENA Student #: 86069387
Source: Shopify blog ( Rogers, 2022)

18. Online video
consumption
05
Changes in the amount of video content consumed
ANGELA CADENA Student #: 86069387

19. key video
marketing
statistics
By 2023, 82% of the global internet traffic will
come from video streaming and downloads
(Cisco, 2019).
In 2019 people spent 06 hours 48 minutes
per week watching videos internet.
(Limelight, 2019).
78% of people watch online videos every
week, and 55% view online videos every day
(Invideo, 2022).
Video Streaming
Time spent
Online videos
Global internet traffic
Watching videos online
People want to see more video content
Video marketing is the future, and the
future is here.
ANGELA CADENA Student #: 86069387

20. Consumer trends
06
How consumers' use of technology has changed over the past 3-5 years
ANGELA CADENA Student #: 86069387

21. Global Internet use
60.1% of the total
global population
use internet
6h 56m per day
each user spend
on the internet in
average
4.0% increase in
the number of
digital users, year
by year
ANGELA CADENA Student #: 86069387
Source: Overview of global internet use (Hootsuite, 2022)

22. Fascinating Technology Growth Statistics
The number of smart
devices collecting,
analyzing, and
sharing data should
hit 50 billion by 2030
ANGELA CADENA Student #: 86069387
Every second, 127
new devices are
connected to the
internet.
By 2025, there will
be 75 billion
connected devices
in the world.
Source: TechJury (Bulao, 2022)

23. Summary
07
Overview of the key points & impact of technology on consumers' lives
ANGELA CADENA Student #: 86069387

24. More than half of the global population worldwide
uses the internet.
Countries need a strong 5G focus and investment to
keep the population connected worldwide.
92.8% of users access the internet via mobile devices.
More than half of the internet users have bought a
product or service online.
Video Marketing is a trend that will remain for the
forthcoming years.
Key Points
ANGELA CADENA Student #: 86069387

25. ANGELA CADENA Student #: 86069387
Internet today
According to Dentze (2013), the Internet has turned our
existence upside down. It has revolutionized
communications, to the extent that it is now our
preferred medium of everyday communication.
In almost everything we do, we use the Internet. Today
a click or two is enough to read your local paper and
any news source from anywhere in the world, updated
up to the minute.

26. Reference List
Bulao, J. (2022) 'How Fast Is Technology Advancing in 2022?' [Online] Available at https://techjury.net/blog/how-fast-is-
technology-growing/#gref Accessed 18 April 2022.
Cisco (2018) 'Cisco Annual Internet Report (2018–2023) White Paper' [online] Available at
https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-
741490.html Accessed 6 April 2022.
Dentzel, Zaryn. (2013) "How the Internet Has Changed Everyday Life." In Ch@nge: 19 Key Essays on How the Internet Is
Changing Our Lives. Madrid: BBVA [online] Available at https://www.bbvaopenmind.com/en/articles/internet-changed-
everyday-life/ Accessed 8 March 2022.
Galove, Nick. (2021) "What Percentage of Internet Traffic Is Mobile in 2021?' [online] Available at
https://hostingtribunal.com/blog/mobile-percentage-of-traffic/#gref Accessed 1 April 2022.
Internet World Stats (2021) 'Internet Growth Statistics' [online}. Available at
https://www.internetworldstats.com/emarketing.htm. Accessed 17 March 2022.
InVideo (2022) '135 Video Marketing Statistics You Can’t Ignore in 2022' [online]. Avaialable at https://invideo.io/blog/video-
marketing-statistics/ Accessed 6 April 2022.

27. Reference List
epios, Hootsuite (2022) "Overview of Global Internet Use 2022, Data Reportal. [online] Available at
https://datareportal.com/global-digital-overview Accessed 22 March 2022
Leiner et al., (1997). 'Brief History of the Internet' [online] Available at https://www.internetsociety.org/internet/history-
internet/brief-history-internet/ Accessed 22 February 2022.
Limelight (2019) "Market Research: The state of online video White Paper" [online] Availalbe at
https://www.limelight.com/resources/white-paper/state-of-online-video-2019/. Accessed 6 April 2022.
Science & Media Museum (2021). 'A short history of the internet' [online] Available at
https://www.scienceandmediamuseum.org.uk/objects-and-stories/short-history-internet. Accessed 22 February 2022
Johnson, Joseph (2021) 'Global digital population' in Statista {online] Available at
https://www.statista.com/statistics/617136/digital-population-
worldwide/#:~:text=As%20of%20January%202021%20there,the%20internet%20via%20mobile%20devices. Accessed 16 March
2022

28. Reference List
Mcketta, Isla (2021) 'Despite All Odds, Global Internet Speeds Continue Impressive Increase' in SpeedTest [online} Available at
https://www.speedtest.net/insights/blog/world-internet-speeds-july-2021/ Accessed 16 March 2022
Rogers, Adam (2022) "17 Trending Products to Sell Online in 2022" in Shopify Blog {online} Available at
https://www.shopify.com.au/blog/trending-products#1. Accessed 6 April 2022.

29. Unit 1: Evolution of Digital Marketing
Assignment 2- Task 2
Video Pitch
ANGELA CADENA
Student #: 86069387
Australian Academy
of Digital Marketing
Digital technology
in our era

30. Script/notes prepared for video pitch
Welcome, Join me to discover how this era has been taken over by digital technology.
Let's start from the beginning: Do you know how the Internet was created? It was created during the
Cold War, yes, a war. The U.S needed to create a communications system that would not be threatened
by a nuclear attack. Sounds familiar, doesn't it?
How many times per day do you use the Internet? From looking for the forecast, the latest news. maps
or buying online. How many times do you use it on your phone, your laptop or any other device?
The internet is now of our life, and it is here to stay. Overcoming the worst years of the pandemic, the
Internet made us feel somewhat closer to our loved ones, allowed us to connect in unique ways, and
entertained us, aside from the usual capability. - Internet definition- .
We will now navigate through this Digital Era and understand how marketing is constantly shifting and
adapting to it. Together we will understand how people access the internet, the usage of the different
devices, how customers now search for information, their shopping behaviour, and the new trends,
especially video consumption.

31. Script/notes prepared for video pitch
In the midst of the pandemic - January 2021- more than half of the global population were active internet
users worldwide, and most of them accessed it via mobile devices.
In 2005 not even 1% of the global population had access to the Internet, ut only 10 years later, by 2015, 46.4%
had access to it. It is interesting how fast this figure changed when the pandemic hit, and people needed to
connect, to interact, and yes, to buy.
That is why countries need to focus and keep investing in new technologies, including 5G, that provide
Internet speed and better connectivity.
Now, let's have a look at what are the most used devices to access the Internet.
This is a list of the countries with the fastest mobile internet, year by year, from 2019 to 2021.
As you can see, Australia has gradually declined in this ranking, challenging the government to invest more in
internet speed.
Most people, 92.8% to be accurate, access the internet via mobile devices and a significant number also uses
laptops and desktops.

32. Script/notes prepared for video pitch
But it is important to understand how smartphones have shifted Internet consumption.
How do customers search for information?
Did you know that 53.62% of all website traffic worldwide was generated through mobile phones in
2020?
Almost 91% accessed the internet via any kind of mobile phone, with a majority accessing via smartphones.
Do you recognise any of these symbols or logos?
Each of them represents the top four web browsers used across all devices.
The most popular web browser is Chome, owned by Google, with more than 64% using its service, followed
by Safari, developed by Apple.
We can safely say mobile internet is not only widely available but also extremely affordable.
The Internet has gone to places no one even thought possible, including online shopping.
People are now buying not only products but services as well.

33. Script/notes prepared for video pitch
More than half of the Internet users have engaged in e-commerce activities.
But the most interesting shift around online commerce is that people are now looking and buying
second-hand items and are accessing a very simple type of credit -buy now, pay later-. Behaviours that
are growing.
According to Shopify, a worldwide recognised e-commerce platform, the term "books" is looked at more
than 2.24 million times. This includes print and online books, which are the most wanted item online,
followed by music and belt buckles. Yes, BELT BUCKLES.
Let's move on to one of the most trending tools online: videos.
Cause video marketing is the future, and the future is here.
According to Cisco, by 2023 more than 80% of the global internet traffic will be video related.
Looking at some figures today, more than half of the internet users view online videos every day, and almost
80% every week.
Only a couple of years ago, in 2019, before the pandemic, people were spending almost 7 hours a week (this
is almost one working day) watching videos online.

34. Script/notes prepared for video pitch
The use of the Internet won't reduce or stop. Moreover, it is expected that every year the number of
digital users will increase by at least 4%.
And there are more fascinating numbers around the internet growth:
So let's recapitulate:
More than half of the global population worldwide uses the internet.
Countries need a strong 5G focus and investment to keep the population connected worldwide.
92.8% of users access the internet via mobile devices.
More than half of the internet users have bought a product or service online.
Video Marketing is a trend that will remain for the forthcoming years.
By 2023, 50 billion smart devices will be sharing data.
Every second, 127 new devices are connected to the internet, meaning that while I was sharing this data with
you we have 254 new devices connected.
To finish, perhaps it is now time to reflect on YOUR internet consumption. Are you willing to stop or reduce
your online time?

35. Unit 1: Evolution of Digital Marketing
Assignment 2- Task 3
ANGELA CADENA
Student #: 86069387
Australian Academy
of Digital Marketing
Digital technology
in our era

36. Outcomes
SlideShare:
Blog entry:
Video pitch:
https://www.slideshare.net/AngelaCadena12
https://acmarketingconsulting.wordpress.com/2022/04/28/digital-
technology-in-our-era/
https://vimeo.com/703585200