There are over 5 billion internet users worldwide, with internet and technology use increasing significantly over the past 3-5 years. Consumers now rely heavily on technology and digital devices like smartphones for accessing information online. They use search engines like Google and social media to research products and make purchasing decisions. Online retail sales have grown substantially, with more consumers buying various products and services digitally. Video content is also increasingly popular, with many consumers watching videos to learn about products before buying. As technology continues to advance, it will have further major impacts on how consumers behave and make decisions.

1. How consumers
use technology
and its impact on
their lives

2. With 7.7 billion people on the globe, a technological
takeover is inevitable (Kaszowski, 2019). Technology
has a significant impact on consumer behavior and the
decision-making process of buyers worldwide,
influencing everything from what to buy to how and
where to buy as well as which options to consider
(Pratap, 2023). In other words, as technology
advances, consumers become more connected, their
levels of expectation rise, and more sophisticated
technologies are deployed to meet their requirements
(Jose, 2017).
Introduction

3. Changes in the number of
people accessing the
internet
• The amount of internet use rose by
1,355% in 2023. Asia will continue
to have the most internet users in
2023. Asia accounts for
2,790,150,527 online users, or
53.1% of all internet users
worldwide (BroadbandSearch.net,
n.d.).
Accessontheinternet

4. Internet Speed
• Worldwide, there is a wide range in the average internet
speed for all countries. Because they can invest more
money in its infrastructure, richer nations typically have
faster internet speeds. Compared to other regions of the
world, Europe and North America, for instance, often have
faster average internet speeds. In part to a lack of resources
and investment, developing nations frequently find it
difficult to stay up with the rest of the world in terms of
internet speeds. So, the Monaco, Singapore, Chile, Hong
Kong, China, Switzerland, France, Denmark, Romana, and
Thailand have the fastest internet speeds because quick
connection fosters the growing digital entertainment
market, which includes engaging and service streaming
(Wisevoter, n.d.).
Accessontheinternet

5. Digitaldevices
usedby
audience
Having internet access available in every country on the
world, the use of digital devices like computers, TVs,
phones, and video games has significantly expanded
throughout the past several years (Essaycompany, n.d.).
The number of mobile connections connected to
smartphones has reached 6.9 billion, according to the
most recent data, accounting for 85 percent of the 5.48
billion unique mobile phone users worldwide [refer to
that lots of individuals use multiple mobile phones].
Despite over 300 million new smartphones entering
active use in the last 12 months, the overall amount of
smartphones in use is increasing at a 4.6 percent
annual rate (DataReportal, 2023).

6. Howcustomerssearchforinformation(e.g.,peopleusevarious
onlinechannelstosearchforinformationand
recommendations)
Customers today use a
wide range of channels to
find information,
including the internet, TV
commercials, social
media, and mobile (Iskiev,
2022).
Search engines are making
use of specific social
networks in search of high-
quality information. To an
extent, online practices and
social activities determine
which pages show up first in
searches (seo.com, 2014).
Consumer usage search
terms, which consumers
enter into search boxes
to retrieve a list of
outcomes can take a
variety of forms
(Gabbert, 2022).
Google is mostly used by
consumers to search for
information; in fact, Google
handles over 8.5 billion searches
daily. It has YOY grown
consistently. In actuality, 78% of
all modern online search
behavior is conducted on Google
(Chaffey, 2022).

7. • Worldwide online retail sales are
expected to reach 2.14 billion
(Mohsin, 2021).
• Consumers use mobile phone for buy
products and services online such as
the amount of money spent on
mobile e-commerce is expected to
reach $728.28 billion by 2025, with
mobile devices like smartphones and
tablets being utilized more and more
for online shopping. Given the
expanding use of mobile devices and
the ease they provide for online
shopping, this is not surprising
(Ouellette, 2019).
• 47% of consumers are willing to
utilizing a chatbot to complete a
transaction, and by 2023, chatbots
are expected to generate $112 billion
in retail sales.
Whatconsumersbuyonline
(e.g.,peoplepurchasedifferent
products/servicesonline)

8. Onlinevideo
consumption(e.g.,
changesinthe
amountofvideo
contentconsumed)
66% of consumers have seen video content (such as reviews,
FAQs, unboxings, and product demos) in order to find more
about product. Consumers may comprehend exactly a product or
service works in real life through videos, find any problems before
buying the item, and recognize benefits they may not know across
in a text-based description. This content may also seem more
genuine than a carefully manipulated product photo, which can
increase a consumer's trust in an entity or offer (Bump, 2020).

9. • There were 5.18 billion internet users worldwide, or 64.6
percent of the worldwide population.
• With more than five billion internet users worldwide,
access to and acceptance of the internet are both fast
increasing globally.
• Consumers use multiple digital devices for connecting
with technologies such as computer, smartphones, and
mobiles
• Consumers use google, social media, mobile, search
engines and search term for search the information and
people more increasingly connected with these
technologies over the past 3-5 years.
• 2.14 billion worldwide consumers buy products online.
• Each decade, video content increases and 85% of
customers expect brands to provide more video content.
More people share videos on social media than text- and
image-based content merged by 1200%.
Consumertrends(e.g.,howconsumers'
useoftechnologyhaschangedoverthe
past3-5years,reflectingontheareas
above)

10. InsummaryIbelievethattechnologyissignificantlystrengthening
consumersthroughitslimitlessaccesstoinformation.Becauseinternet
anddigitalmarketplaceshaveemergedasaconsequenceoftherapid
growthofconsumerbehaviorpatternsandtheimpact,theyhavehad
onhowpeoplebehave.Thetechnologydevelopments,theinternetis
goingtobefaster,andnumerouscountriesarecurrentlydemonstrating
thatthisiseasilyaccomplished.Useofdigitaldevicessuchassmart
phonesaregoingtocontinuetobethemostpopulardigitaldevicefor
accessingtheinternetasmorepeoplespendmoretimeandmoney
onlineforbuyorpurchasetheproductsaswell. Andtodaymajorityof
peopleusetechnologyfortheirneedsuchasconsumersusegoogleit
searchforinformationandalsopeopleconnectedwithsocialmediafor
onlinepurchasingasaresult,thereisachancetoemployvideo
advertisingtoreachmorepeopleandgeneratemoremoney.Insumup,
theeraofdigitalisarrived.It'shightimetochangeandseizethe
momentofopportunities.Mostofconsumerrelyonthetechnology
whichgreatlycreateimpactontheirlivessuchasusetechnologyfor
searchinformation,onlinepurchasingandexplorethethingsetc.

11. Reference list
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12. Kaszowski, S. (2019). How Consumers Use Technology and its impact on their lives. [online] Medium. Available at:
https://medium.com/@sylviemiel/how-consumers-use-technology-and-its-impact-on-their-lives-701057d9ea51.
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on-consumer-behavior/#:~:text=Consumers%20use%20several%20channels%20to.
seo.com (2014). How Social Media Impacts the Way People Search Online. [online] www.seo.com. Available at: https://www.seo.com/blog/how-
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Wisevoter. (n.d.). Internet Speed by Country 2023. [online] Available at: https://wisevoter.com/country-rankings/internet-speed-by-country/.