The evolution of technology and the internet has significantly impacted how consumers use and access the internet in their daily lives. There are now over 4.92 billion internet users globally who primarily access the internet using mobile devices. The widespread adoption of smartphones and mobile internet access has allowed consumers to be constantly connected online. Video consumption has also increased dramatically, with many consumers now spending over 10 hours per week watching online videos. As internet speeds and connectivity improve further, it is predicted that internet-connected devices will continue proliferating and changing the way consumers work, learn, entertain themselves and interact with each other in their daily lives.
E-Government and sustainable developmentsamossummit
How e-government plays an important role for implementing, follow-up and review of the progress made in the 2030 Agenda for Sustainable Development. How to align and integrate the 17 SDG to the e-government strategy.
Soumaya Ben Dhaou, Researcher, United Nations University, PT
Internet of things - Business Opportunities in the Connected WorldJag Randhawa
Internet of Things (IoT) is next biggest thing since the birth of the Internet. It is going to impact our lives and businesses beyond anyone’s imaginations.
E-Government and sustainable developmentsamossummit
How e-government plays an important role for implementing, follow-up and review of the progress made in the 2030 Agenda for Sustainable Development. How to align and integrate the 17 SDG to the e-government strategy.
Soumaya Ben Dhaou, Researcher, United Nations University, PT
Internet of things - Business Opportunities in the Connected WorldJag Randhawa
Internet of Things (IoT) is next biggest thing since the birth of the Internet. It is going to impact our lives and businesses beyond anyone’s imaginations.
The next big discovery after the .com boom is the internet of things. It is the technique to impart the ability to the non-living objects or our daily life gadgets to sense and understand from our surrounding environment.
Daknet Abstract ( prepared by me for seminar in my college )Nikhil Jain
DakNet is an ad hoc network which uses wireless technology to provide digital connectivity.
A simple store-and-forward WiFi system, using a government bus as a central linkage. The bus contains a simple WiFi installation and server, and when in range of one of the outlying information kiosks it synchronizes data for later processing. Mounted and powered on a bus or motorcycle with a small generator MAP physically transports data between public kiosks and private communications devices and between kiosks and a hub (for non real time internet access). Low cost Wi-Fi radio transceivers transfer data stored in MAP at high bandwidth for each point-to-point connection.
This presentation shows the sustainability of Infosys with respect to Emission control and Rural Development. What are the goals now they have achieved and what they seek to achieve in coming year
Future of Retail
As physical shopping around the world variously restarts post-lockdown, a number of organisations are, unsurprisingly, asking what the medium and long-term changes for the future of retail may be. While digital shifts are still at the fore for many, others are concerned about trends impacting retail from outside the sector as well as emerging consumer behaviours.
Ahead of a forthcoming workshop, we have collated a number of future trends that have been proposed by several experts in recent months. If you would like to let us know which you think may have greatest impact - and why, as well as what other shifts are missing from the current view, we will update and share a more detailed perspective in the next few weeks.
@futureagenda
www.futureagenda.org
Digital Government Review of Sweden: Towards a Data-driven Public Sector - OE...OECD Governance
Highlights document from the OECD report "Digital Government Review of Sweden: Towards a Data-driven Public Sector" which asseses the state of data-driven policies and initiatives in the Swedish public sector. For more information see http://www.oecd.org/gov/digital-government/digital-government-review-of-sweden-4daf932b-en.htm
Internet of Things (IoT) has a great potential for diverse applications. IoT applications can provide interesting and useful applications in various fields such as agriculture, aviation, education and more
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
The next big discovery after the .com boom is the internet of things. It is the technique to impart the ability to the non-living objects or our daily life gadgets to sense and understand from our surrounding environment.
Daknet Abstract ( prepared by me for seminar in my college )Nikhil Jain
DakNet is an ad hoc network which uses wireless technology to provide digital connectivity.
A simple store-and-forward WiFi system, using a government bus as a central linkage. The bus contains a simple WiFi installation and server, and when in range of one of the outlying information kiosks it synchronizes data for later processing. Mounted and powered on a bus or motorcycle with a small generator MAP physically transports data between public kiosks and private communications devices and between kiosks and a hub (for non real time internet access). Low cost Wi-Fi radio transceivers transfer data stored in MAP at high bandwidth for each point-to-point connection.
This presentation shows the sustainability of Infosys with respect to Emission control and Rural Development. What are the goals now they have achieved and what they seek to achieve in coming year
Future of Retail
As physical shopping around the world variously restarts post-lockdown, a number of organisations are, unsurprisingly, asking what the medium and long-term changes for the future of retail may be. While digital shifts are still at the fore for many, others are concerned about trends impacting retail from outside the sector as well as emerging consumer behaviours.
Ahead of a forthcoming workshop, we have collated a number of future trends that have been proposed by several experts in recent months. If you would like to let us know which you think may have greatest impact - and why, as well as what other shifts are missing from the current view, we will update and share a more detailed perspective in the next few weeks.
@futureagenda
www.futureagenda.org
Digital Government Review of Sweden: Towards a Data-driven Public Sector - OE...OECD Governance
Highlights document from the OECD report "Digital Government Review of Sweden: Towards a Data-driven Public Sector" which asseses the state of data-driven policies and initiatives in the Swedish public sector. For more information see http://www.oecd.org/gov/digital-government/digital-government-review-of-sweden-4daf932b-en.htm
Internet of Things (IoT) has a great potential for diverse applications. IoT applications can provide interesting and useful applications in various fields such as agriculture, aviation, education and more
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
A quick presentation exploring how the internet has revolutionised the communication systems and technology worldwide. Talking through how accessing the internet has changed over time, with new and improved network systems and how consumer trends have adapted to the growing technology of todays world. Safe to say the world cannot survive without the internet.
In this presentation, you can find information about how the Internet has changed our lives, audience preferences, how digital devices affect customers' behaviours and the marketing environment, and how video content has altered the marketing and advertising business.
Technology | How it affects the lives of consumers.pdfChelsea937766
In this presentation you will see how the use of the internet has drastically changed the way consumers live their lives. You will also see how the use of the internet itself has changed over time. As well as the change and increase in alternative or multiple device usage to access the internet.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. Introduction
The inception and evolution of the internet has steadily and progressively given rise to a
more connected world with most of our days being spend using a connected device
whether its for work or pleasure.
It has become a massive part of consumers daily lives and has continued to grow and
evolve in various innovative ways through for example e-commerce, social media,
gaming, streaming services etc in the past 20 years.
3. 1969
APARNET – first
ever network used
by US Dept of
Defense
1991
World wide Web is
introduced by Tim
Berners Lee
1993
First web browser
Mosaic is released
1996
Hotmail is
introduced
1996
First mobile phone
with internet
access
1998
Google is launched
2000
Dot-com bubble
bursts after
reaching its peak
2001
Launch of 3G
technology
2003
Myspace and
LinkedIn are
launched
2004
Facebook is
launched
2005
Creation of
Youtube
2008
Google Chrome is
released & becomes
the most used
browser in the world
2009
Microsoft Bing
browser is
launched & the
arrival of 4G
2010
First photo is
posted on
Instagram
2012
Facebook reaches
1 billion active
users & acquires
Instagram for $1bn
2014
Facebook
purchases
WhatsApp for
$19bn
2016
TikTok is
developed in China
2018
GDPR in the EU
takes effect
2020
There are 4.79
internet users
worldwide
2020
sees the arrival of
5G technology
Introduction: Some important years in Internet history
The evolution
of the internet
over the years
has had no
one person
responsible
for its
creation. From
1969 to today
here we can
see some of
the important
dates in its
evolution.
Image 1: Gail Gore. Evolution of
the internet. [Original]
4. Global access to the Internet
In 2020 its estimated that there are 4.92 billion active users of the internet
worldwide with the distribution through out the globe divided into the regions
below with Asia having over half of the world users. (Internet World Stats, 2020)
Image 2: Internet World Stats. (2020) Internet users Distribution in the world – 2020 Q3. [Online]
Users Access Timeline
2014 – users reach 3 Billion
2019 – users reach 4 Billion
Source: VPN Geeks (2020)
2005 – users reach 1 Billion
2010 – users reach 2 Billion
5. Global access to the Internet by country
Divided further into the top 20 countries
as of 2019 with china and India being
the top two.
It would be predicted that developing
countries will have the biggest growth
over the next 10 years as currently
these are the countries with lower
penetration rates
In the last 12 months alone India have
gained more than 100m users which is
up 10% on last 12 months. (VPN Geeks,
2020)
Image 3: Internet World Stats. (2020) Top 20
Internet countries 2019 [Online]
6. Global access to the Internet by age group
Broken down to age
demographics Statista
states that as of 2019 the
biggest age group
accessing the internet is
the 25-34 year old group
with a third of users being
in this age bracket.
(Statista, 2020)
The Generation Z (18-24)
population is a significant
portion as this age group
and younger have a big
influence in household
purchases.
Image 4: Statista. (2020) Age Distribution of Internet users worldwide 2019. [Online]
7. Global access to the Internet by gender
Here we can see by area how there is a gender gap in access to the internet
where generally men are more likely to have access than women
Image 5: Web Foundation (2020) Global access to the internet by gender. [Online]
8. Internet Speeds
Image 6: Statista.(2020). Average internet connection speed in the US 2007-2017 [Online]
Internet speed have improved
greatly in the space of 10
years from 2007 – 2017 going
from 3.67Mbps to
18.75Mbps. (Statista, 2020)
The demand for faster and
more reliable connection
continuously pushes internet
providers to provide better
packages and pricing to
consumers.
The advancements in mobile
data speeds with 5G launching
this year has also had
significant impacts in how
consumers access the internet
9. Impact of internet Speeds
The increase of internet speeds have
allowed multiple users in households
access the internet simultaneously for
different needs like streaming music
and video content, gaming, watching
TV, scrolling through social media etc
This year the Covid-19 pandemic has
forced people to work from home
and study online thus increasing the
need for fast and reliable internet
speeds.
Image 7: Finance Yahoo. )2020) Two people
working from home during Covid-19 [Online]
Image 8: Seattle Gov. (2020) Internet use
within households [Online]
10. Internet Speeds
Faster speeds allow businesses employees to be more productive.
Faster communication and faster connection to systems in turn will improve
customers experiences while using apps and websites and also in store retail
experiences making payments and use of other digital technology
Image 9: Cox BLUE. (nd) Use if internet in businesses [Online]
11. Devices used to access the internet
While laptops and desktops continue to be a significant device used to access the internet, mobile
phones are now being used more with their use now well over fifty percent, up 222% between 2013 &
2019. Mobile use passed Desktop use back in 2016 with desktop declining for some time previous to
that. (Broadband Search, 2020)
Tablets, smart TV’s , smart speakers and gaming devices are some other devices used to access the
internet
Image 10: we are social. (2020).
Share of web traffic by device.
[Online]
12. Devices used to access the internet
Internet of Things (IoT) is a collection of
machines/devices which are connected
to each other through the internet.
By 2030 statistics show there could be more
than 50b IoT connected devices worldwide,
up from 22b in 2018 (Statica, 2020)
Because of the improvements in connection
in both mobile data and fixed broadband
consumers have more scope to use smart
home appliances and home security, smart
fitness devices etc in their daily lives.
Image 11: Just Creative Blog. Internet of Things (2018) [Online]
Benefits: time saving, efficiency,
money saving, added control.
Threats: Cyber attacks, hacking, GDPRBenefits: time saving, efficiency, money
saving, added control.
13. How do consumers search the internet
Consumers now have more
channels available to them to get
access to the information they
need
There are more than 30 search
engines available to consumers.
Google has 98% of the SE
marketshare. (statcounter, 2019)
Searching for
reviews from
other consumers
and influencers
on social media
Using voice assistants like Siri,
Alexa and Google through
mobiles & smart speakers
In order to compare pricing consumers search
comparison websites for the best deals
Discussion boards are
used to search for
information & answers
on specific questions
Image 12
Image 13
Image 14
Image 15
Image
16
14. How do consumers search the internet
Consumers are in tune with their needs and wants more than ever, and so, how
consumers are searching these channels is changing
Searches with “near me” is up 40% showing that consumers want more
convenience (up 40% YoY)
Searches with the word “best” is also up showing consumers are looking for
reassurance (up 400% YoY)
Looking for “promo codes” shows consumers are looking for value (up 100% YoY)
Questions like “ things to do” are being used more with people looking for ideas
(up 45% YoY)
People are following trends and searching terms like “how to floss dance” (up
180% YoY)
Source: Think with Google (2020)
15. What do consumers buy online
Spending habits of consumers have dramatically changed this year.
Due to Covid-19 the amount spent shopping online worldwide is expected to get to 4
trillion (optinmonster, 2020)
Spending more on
Entertainment &
Media
Cleaning
products
Vitamins &
Supplements
Hair colour
Coffee
Restaurant
deliveries
Cosmetics
Sun care
Transportation
Holidays
Spending less on
Image 17 : Gail Gore (2020) Consumer spending habits. Source: HuffPost & JP Morgan (2020)
16. What do consumers buy online
Image 18: Statista.(2020). Most popular goods purchased in GB in 2020 [Online]
• In this Statista study (2020) the top
goods to purchase online is clothes
and sports goods
• Almost a third purchased from
restaurants for delivery
• Travel and holiday accommodation
don’t feature
• Cleaning products are at 18%
• Various tech products – electronics,
gaming, software and hardware
and telecoms are below the 30%
mark
17. What do consumers buy online
The ease of online shopping had impacted consumers in various positive ways
• Greater convenience and time saving
• Options to search for cheaper or better value options
• Option to read online reviews before buying
• Variety of goods
• Options to purchase from over seas
• Free shipping on many items make it an easy choice
• And in particular to avoid over crowed shops
due to Covid-19
But in some instances there are negative impacts
• Shipping time
• Returns costs and hassle e.g. clothes that don’t fit online security
• Less consumers buying locally from SMEs
• More people buying online have added to the reason for the closure of some high
street stores and department stores
Image 19 : Independant (2019) Consumer spending
Online [Online]
18. Video consumption online
Image 20: Statista, (2020). Weekly time with online video worldwide 2020 [Online]
The most popular
activity online
worldwide is
consuming video
online and this recent
survey shows that
over 27% of people
online watch more
than 10 hours of video
per week. (Statictica,
2020)
This is up from 9.8% in
2016 and 17% in 2017.
(Netimperitive, 2017)
19. Video consumption online
With the increase of video
consumption online its clear
that video marketing is
becoming one of the best forms
of marketing. Consumers are
now demanding new and
innovative ways to consume
video and marketers are using
this to their advantage.
Some of the types of videos
used by companies would be
explainer videos, vlogs,
interviews, presentations,
tutorials, product reviews and
demos, testimonials and ads.
(Oberlo, 2020)
Image 21: Oberlo, (2020). Intersting statistic on Video consumption relating to marketers [Online]
21. Trends
Over the past 5 years technologies and how consumers and marketers use them have
changed immensely. Here are some of the key trends:
Devices
• Mobile v Desktop – with mobile technology
changing with the launch of 4G and this
year 5G mobile usage to access the internet
is over fifty percent -up 122% between
2013 & 2019. (Broadband Search, 2020)
• Accessing the internet via smartphone is
only going to increase especially in the
developing world where affordability of
many devices is less
• The use of smart home and fitness devices
– between 2016 and 2019 the number of
wearable devices has more than doubled
going from 325m to 722m (Statista, 2020)
• Since 2015 the sales of Smart TVs sales have
increased by 15% (Statista, 2020)
• The use of chatbots and AI including
voice assistants is growing especially in
the customer service fields with 80% of
customers in a study saying they feel
good about chatbot conversations. The
market is said to be worth $1.34b by
2024 (Ring Central, 2019)
Image 23. Business News Daily (2017). Chatbot graphic.
22. Trends
Search Channels
• Social media penetration rate has
passed the 50% mark. In 2015 it was
at 29%. (Social Media Today, 2015)
• Google is maintaining its market
dominance as most popular search
engine
Access
• In the 5 years since 2015 global access to
the internet has gone from 45% of the
population to 62% (Internet World Stats,
2020)
• People are spending more time online via
mobile/desktop with 123 minutes being
spent online in 2015 and projections for
2021 being a total of 192 minutes
(Statista, 2020).
Video consumption
• Since 2016 video consumption has
risen by 59% with viewers spending 6
hours 48 mins watching videos. (Tech
Jury, 2020)
• Streaming services have grown in
popularity. Netflix is still the most
popular in the US had had a 4 fold
growth internationally since 2015.
(Business of Apps, 2020)
Image 24. Search engine Ireland (2015). Trends graphic.
23. Summary
In these connected times as the global internet penetration rate continues to grow connecting
over 4.92 billion users we need to be mindful of the impact of the progressing technologies has
on the lives of consumers.
Moving from a time when we were only connecting via desktops on a fixed line to now where we
have mobile phones surpassing desktop and laptop use where speeds are getting faster and with
WiFi being more reliable and accessible at home and in public consumers are being supplied with
all they need for more convenient ways to live their lives.
Across every sector consumers can access products and services on line from doctors to dating
and reading books to getting the most up to date news in an instant. We also have wide ranges of
connected appliances in our homes and keep a track of our fitness with wearables like smart
watches. Consumers are turning more to streaming services for in home entertainment with
Netflix and YouTube being the most popular apps.
We are also keeping in contact with family and friends more often through messaging, facetime
and social networks.
24. Summary
Voice assistants and chatbots also have become popular and use is growing with businesses using
the technology for customer service activities because of their economic benefits. There really is no
getting away from modern technology.
By design the devices we use and the apps and social networks we have access to from a young age
are there to keep the customers attention – even keeping consumers obsessed and addicted.
In these recent times with the global pandemic - for businesses and consumers for employers and
employees the technologies available has transformed how people are living and interacting with
each other. We have seen increases in online shopping because of the intermittent closure of
traditional bricks and mortar stores. Small local store have had to innovate and move online and
offer click and collect and delivery services. Where possible employees have been set up to work
from home.
So with technologies always innovating and becoming more easily accessible consumers will
continue to spend more of their time online in work and personal lives and penetration rates
globally will continue to rise
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Editor's Notes
Hi, my name is Gail and I’m going to talk through how consumers use technology and how it impacts their lives.
The birth of the internet has progressively given rise to a more connected world by becoming a massive part of our daily lives.
From its beginnings 50 years ago being used as a network by the US Dept of defence to being adopted by the general public.
Ecommerce, Social media, gaming and streaming services have all evolved rapidly in the past 20 years.
Today, its estimated that there are 4.92 billion active users across the globe with even more growth predicted across the developing world.
The top two countries are China and India. In the last 12 months India alone have gained more that 100m users.
Further broken down we can see if we look at the penetration rates by age group, the 25-to-34-year olds are accessing the internet more than any of the other age groups
and that globally that men are more likely to have access than women.