This document defines and describes different types of text and how text is used in media. It discusses hypertext, plain text, formatted text, and typefaces. It also covers common file formats like TXT, DOC, PDF, and PS. Finally, it outlines some key design principles for text elements, including emphasis, appropriateness, proximity, alignment, organization, repetition, and contrast.

1. Text Information
and Media

2. • Define text in the context of multimedia.
• Describe the different dimensions of text information and
media.
• Comprehend how text information and media is/are formally
and informally produced, organized, and disseminated.

3. • A simple and flexible format of presenting
information or conveying ideas whether hand-
written, printed, or displayed on-screen.
• any ‘’human-readable sequence of characters’’
that can form intelligible words

4. How is Text used
in Media?

12. z
TYPES OF TEXTAND
COMMON FILE FORMA
TS

13. TYPES OF TEXT DESCRIPTION
HYPERTEXT serve to link different electronic
documents and enable users to jump
from one to other in a nonlinear way
PLAINTEXT or
UNFORMATTED
TEXT
fixed sized characters having
essentially the same type of
appearance
FORMATTED TEXT appearance can be changed using
font parameters (bold, underline,
italic, font size, font color, etc.)

14. z
This Go to Page 1 is a hypertext that will
bring you to the first slide in this
presentation.
HYPERTEXT

15. HYPERTEXT
This YouTube is a hypertext that will bring you
to YouTube.
This https://www.youtube.com is a hyperlink
or link that will bring you to YouTube.

16. z
UNFORMATTED TEXT

17. z
FORMATTED TEXT

18. z
TYPEFACE
also called font, font type, or type
refers to the representation or
style of a text in the digital format
usually comprised of alphabets,
numbers, punctuation marks, symbols
and other special characters
What is a typeface?

19. z
TYPES OF TYPEFACES

20. z
TYPES OF TYPEFACES

21. z
TYPES OF TYPEFACES

22. z
TYPES OF TYPEFACES

23. z
TYPES OF TYPEFACES

24. COMMON FILE
FORMATS
DESCRIPTION
TXT (text) •Unformatted text document by an editor as
notepad on Windows platform
DOC (document) •a native format for storing documents created
by MS Word package
•contain a rich set of formatting capabilities
RTF (Rich Text
Format)
•Cross platform document exchange; default
format for Mac OS X’s default editor TextEdit

25. COMMON
FILE
FORMATS
DESCRIPTION
PDF
(Portable
Document
Format)
•developed by Adobe systems for cross platform
exchange of documents, supports image and
graphics
PS (PostScript) •a page description language used mainly for
desktop publishing

26. z
FILE TYPE SELECTION WHEN SAVING AN MS
WORD DOCUMENT

27. z
DESIGN PRINCIPLES AND ELEMENTS
1. EMPHASIS
• refers to the importance or value given to a part of the
text-based content.
• to make a point or highlighting a message, you can
make the text bold, italicized, have a heavier weight,
darkened or lightened (depending on your background
color) or enlarged.

28. z
1. EMPHASIS

29. z
2. APPROPRIATENESS
• refers to how fitting or suitable the text is used
for a specific audience, purpose or event
• as for the choice of typefaces to be used, refer to
the discussion of the characteristics of the fonts
DESIGN PRINCIPLES AND ELEMENTS

30. z
2. APPROPRIATENESS

31. z
3. PROXIMITY
• refers to how near or how far are the text elements
from each other.
• when two things are closely related, we bring them
close together.
• for example, the main title and subtitle are usually
placed close to each other.
DESIGN PRINCIPLES AND ELEMENTS

32. z
3. PROXIMITY

33. z
4. ALIGNMENT
• refers to how the text is positioned in the page
(left, center, right, or justified)
DESIGN PRINCIPLES AND ELEMENTS

34. z
4. ALIGNMENT

35. z
5. ORGANIZATION
• refers to a conscious effort to organize the different text
elements in a page.
• ensures that while some text elements are separated
from each other (based on the principle of proximity),
they are still somehow connected with the rest of the
elements in the page.
DESIGN PRINCIPLES AND ELEMENTS

36. z
5. ORGANIZATION

37. z
5. ORGANIZATION

38. z
6. REPETITION
• concerns consistency of elements and the unity of
the entire design.
• encourages the use of repeating some
typefaces within the page.
DESIGN PRINCIPLES AND ELEMENTS

39. z
6. REPETITION

40. z
7. CONTRAST
• creates visual interest to text elements
• achieved when two elements are different from each
other
• can be achieved in various ways, by joining the
following elements: white text on a dark background,
dark text on a white background, large font with a
small font, serif and sans serif, thin elements with thin
elements, cool color and warm color
DESIGN PRINCIPLES AND ELEMENTS

41. z
7. CONTRAST

42. z
1. If you will be writing an application letter
for college, what font will you be using?
Why?
2. You will create a cleanliness drive
campaign poster for your school. Which
of the design principle and elements will
ensure that the text in your poster is
readable?
FORMATIVEASSESSMENT

43. z
3. You want to share your narrative report,
which is in a word document format, to
your classmates but you do not want them
to edit its content. What options are
available to you?
FORMATIVEASSESSMENT

44. • You were task by your class adviser to make
an announcement in your class via a text-
based poster. It will be posted in your
classroom to inform your classmates and
teachers that from April 11-14, your section
will be moved from your current classroom to
room 415.
FORMATIVEASSESSMENT