1. …continued…
GARY M. BENNETT
826 Elmcroft Blvd., Rockville, MD 20850  443 827-9785  jeopcon69@gmail.com
BUSINESS DEVELOP MENT DIRECTOR
Sales Management / Relationship Building / Team Leadership
Exemplary sales leader known for dramatically elevating revenues by actively pursuing new opportunities,
forging mutually beneficial strategic alliances, and empowering teams to take revenues to new heights. Excels in
originating and executing revenue-producing sales programs. Experienced in negotiating vendor agreements.
Multi-industry sales experience, including consumer / food products and franchising. Core competencies
include:
 National & Regional Sales Operations
 Strategic Partnerships & Planning
 Account Relationship Management
 Channel Sales Network System
 Market Development & Penetration
 Legal Contract Review & Negotiations
 Opportunity Identification
 Sales/Rebate Programs,Analysis, &
Growth
 Staff Training & Development
 Vendor Negotiations/Agreements
 P&L / Budget Management
PROFESSIONAL EXPERIENCE
DIRECTOR, NATIONAL ACCOUNTS / 2015-PRESENT
LAUNDRYLUX-ELECTROLUX
Responsible for exploring, researching and execution new opportunities with national or regional chains in
hospitality, healthcare, corrections, commercial cleaning, chemical manufacturers, etc. Tasked with developing
new strategic marketing and sales approach for those market segments. Create new processes to streamline lead
and sales routing and execution.
 Closed 2 major hotel chains and 3 long-term care healthcare chains in the first 6 months.
 Assisted IT in developing new tools to route sales leads to field sales force.
 Developed new sales and marketing messaging and tools directed specifically at the target industry.
DIRECTOR OF BUSINESS DEVELOPMENT / Procurement Services, 2000 – 2015
CHOICE HOTELS INTERNATIONAL, Rockville, Maryland
Spearheaded business-development operations and relationship-management activity to grow revenues and
retain strategic alliances. Seized opportunities to develop qualified-vendor relationships. Assisted in executing
annual strategic plans and managed 100+ qualified vendors generating $4.3 million in revenues in 2014, as well
as developed sales strategies to franchisees. Controlled annual budget and pursued untraditional revenue
resources. Tracked quarterly vendor-sales reports to determine rebate revenue. Sold additional marketing
programs and convention sponsorships.
 Sparked close to a 500% revenue increase from initial $442,000 to $2.2 million in first five years to
revitalize food and beverage and housekeeping categories; on track to reach over $4.5 million current
year.
 Selected for additional product categories in order to grow sales in fitness equipment, pools, appliances,
housekeeping, signage; Executed first two agreements with external franchise systems during first year
of hire.
 Leveraged supply-chain-logistics expertise to execute programs and have cultivated solid vendor long-
term relationships.
 Designed purchase-rebate program for franchisees as well as loyalty-purchasing program for hotels.

2. GARY BENNETT Page Two
Professional Experience Continued
 Negotiated over 200 new vendor agreements, managed a portfolio of 100+ endorsed vendors,
renegotiated existing agreements, and maximized related revenues by increasing vendors’ sales
penetration.
 Assisted brand strategy teams in development and execution of several initiatives including breakfast,
coffee, fitness rooms, housekeeping, convenience stores and eco-friendly programs.
 Made several large recoveries of over $1.5MM in revenue to Choice where contracts were not being
executed properly.
 Track quarterly vendor-sales reports to determine rebate revenue. Sell additional marketing programs
and convention sponsorships.
 Sell additional marketing programs and convention sponsorships.
 Recipient of several awards during tenure including Sales Excellence Award for achieving highest
results above goals and Rookie of the Year and nominated for STAR and additional awards.
 Managed both Account Management and Business Development staffs.
MANAGER OF NATIONAL SALES,
ALLANT FOODSERVICE, Savage, Maryland, 1996 – 2000
Selected to manage P&L and margin maintenance while driving revenue growth and advancing business
development goals for district’s largest business segment; restaurant chains and healthcare--generating $86
million annually. Managed national accounts headquartered locally. Mentored, trained, and influenced
performance of 10 employees consisting of account managers / sales coordinators to maximize effectiveness.
Designed customized sales presentations for new prospects. Reported on sales activity and goal attainment to
headquarters. Interfaced with sales, purchasing, and warehousing to coordinate efforts and resolve issues.
Oversaw contract administration activity and ensured contract terms were met.
Selected accomplishments:
 Rejuvenated, unified and refocused a troubled sales force to become a high-performance team
producing year over year growth; awarded Excellence in Leadership and Business Excellence Awards.
 Finalized several new national contracts with healthcare, hospitality, and restaurant chains annualizing
over $200 million annually.
 Solidified contracts with new acute and long-term-care facilities generating $6 million in local revenue.
 Applied excellent account-management skills to retain business of local branches of national accounts.
 Selected as corporate trainer for Windows 95 and all MS Office applications.
EDUCATION & CREDENTIALS
Hobart College, Geneva, NY
C. W. Post College, Brookdale, NY
Coursework focused on History and Philosophy
Computer Skills: Word  Excel  Outlook  Access  PowerPoint  Sales Logix  Ariba  MS CRM  Windows
and MacOSX